Email Marketing Specialist - Corporate Office

We're seeking an Email Marketing Specialist to join our Corporate marketing team! If you're a skilled email marketer and you enjoy all aspects of email marketing -- whether you're strategizing, writing copy, collaborating on creative or analyzing campaign performance -- then we're eager to hear from you. Three years of experience is required; excellent project management and writing skills are a must.


Bring your talents to the Marketing team at Lettuce -- please apply!

Caring. Creative. Careers.
​
Join the Lettuce Entertain You family! Our 100+ restaurants are nationally recognized for great food and service and as great places to work. We hire and care deeply for people with creativity, passion and the drive to be the best. And we reward our teams with top notch benefits, career-long training and development and opportunities for growth.
If you want a career at a progressive company with a long-standing commitment to people, join our caring and creative team.
​
EOE. We participate in E-Verify / Participamos en E-Verify

The Email Marketing Specialist will plan, design and execute Lettuce Entertain You (LEYE) email marketing program including but not limited to managing email content creation and collaborating with marketing leadership at the corporate and restaurant level.

Essential Functions

• Plan, design and execute Lettuce Entertain You (LEYE) email marketing program, including but not limited to developing strategic campaigns, creating content that drives conversions, managing email calendar and cadence, building and scheduling emails, creating targeted audience segments, ensuring optimization for all platforms, following up on responses, using A/B testing and analyzing campaign performance
• Collaborate with corporate and restaurant marketing leadership to create email marketing campaigns that promote LEYE brand, loyalty and gift card programs and other initiatives
• Create, write, direct, review and approve email content; collaborate with designers on creative briefs to create templates and messaging; and ensure all creative deadlines are met
• Collaborate with data analysts to develop and implement personalization strategies to segment and target relevant guests for email campaigns, code the segmentation and communicate requirements to primary database vendor
• Work closely with restaurant, divisional and brand marketing managers on restaurant- , division- and brand-specific initiatives including but not limited to scheduling and executing emails campaigns, optimizing templates, advising on data analytics and educating on email marketing best practices
• Manage and ensure compliance with all state and country email laws and regulations as required, including but not limited to list removals, security updates and creating unsubscribe pages or models
• Track and analyze both direct and interactive email marketing campaigns (including but not limited to statistical analysis and developing A/B testing) to develop best practices and share insights with marketing leadership
• Coordinate and monitor the growth, maintenance, integrity, and security of multiple databases and optimize list health of contact database
• Collaborate with PR team on content, photo and video shoots, and maintaining online photo library
• Process invoices and pay bills from email vendors
• Create and maintain ad hoc email lists from other data sources for lead generation
• Maintain availability to work a variety of days and events including evenings and weekends as required
• Maintain proficiency and safely and effectively use and operate all necessary tools, equipment, software and platforms including but not limited to MS Word and Excel, OpenTable, Personica and Paytronix
• Effectively communicate in order to perform and follow job requirements in written and spoken direction
• Multitask calmly and effectively in a busy, stressful environment
• Work in a confined, crowded space of variable light, noise and temperature levels
• Occasionally retrieve and distribute files or office supplies weighing up to 10 pounds

Key Responsibilities and Duties

• Work on and lead cross-functional projects
• Follow all rules, policies, procedures and conditions of employment, including those outlined in the Employee Handbook
• Get along with others and act as a team player
• Other duties assigned as needed

We're seeking an Email Marketing Specialist to join our Corporate marketing team! If you're a skilled email marketer and you enjoy all aspects of email marketing -- whether you're strategizing, writing copy, collaborating on creative or analyzing campaign performance -- then we're eager to hear from you. Three years of experience is required; excellent project management and writing skills are a must.


Bring your talents to the Marketing team at Lettuce -- please apply!

Caring. Creative. Careers.
​
Join the Lettuce Entertain You family! Our 100+ restaurants are nationally recognized for great food and service and as great places to work. We hire and care deeply for people with creativity, passion and the drive to be the best. And we reward our teams with top notch benefits, career-long training and development and opportunities for growth.
If you want a career at a progressive company with a long-standing commitment to people, join our caring and creative team.
​
EOE. We participate in E-Verify / Participamos en E-Verify

The Email Marketing Specialist will plan, design and execute Lettuce Entertain You (LEYE) email marketing program including but not limited to managing email content creation and collaborating with marketing leadership at the corporate and restaurant level.

Essential Functions

• Plan, design and execute Lettuce Entertain You (LEYE) email marketing program, including but not limited to developing strategic campaigns, creating content that drives conversions, managing email calendar and cadence, building and scheduling emails, creating targeted audience segments, ensuring optimization for all platforms, following up on responses, using A/B testing and analyzing campaign performance
• Collaborate with corporate and restaurant marketing leadership to create email marketing campaigns that promote LEYE brand, loyalty and gift card programs and other initiatives
• Create, write, direct, review and approve email content; collaborate with designers on creative briefs to create templates and messaging; and ensure all creative deadlines are met
• Collaborate with data analysts to develop and implement personalization strategies to segment and target relevant guests for email campaigns, code the segmentation and communicate requirements to primary database vendor
• Work closely with restaurant, divisional and brand marketing managers on restaurant- , division- and brand-specific initiatives including but not limited to scheduling and executing emails campaigns, optimizing templates, advising on data analytics and educating on email marketing best practices
• Manage and ensure compliance with all state and country email laws and regulations as required, including but not limited to list removals, security updates and creating unsubscribe pages or models
• Track and analyze both direct and interactive email marketing campaigns (including but not limited to statistical analysis and developing A/B testing) to develop best practices and share insights with marketing leadership
• Coordinate and monitor the growth, maintenance, integrity, and security of multiple databases and optimize list health of contact database
• Collaborate with PR team on content, photo and video shoots, and maintaining online photo library
• Process invoices and pay bills from email vendors
• Create and maintain ad hoc email lists from other data sources for lead generation
• Maintain availability to work a variety of days and events including evenings and weekends as required
• Maintain proficiency and safely and effectively use and operate all necessary tools, equipment, software and platforms including but not limited to MS Word and Excel, OpenTable, Personica and Paytronix
• Effectively communicate in order to perform and follow job requirements in written and spoken direction
• Multitask calmly and effectively in a busy, stressful environment
• Work in a confined, crowded space of variable light, noise and temperature levels
• Occasionally retrieve and distribute files or office supplies weighing up to 10 pounds

Key Responsibilities and Duties

• Work on and lead cross-functional projects
• Follow all rules, policies, procedures and conditions of employment, including those outlined in the Employee Handbook
• Get along with others and act as a team player
• Other duties assigned as needed