At Crew Clothing, we believe clothes are about so much more than “just clothes”. Designed with the spirit of the south coast in every stitch, our crossed oars are a mark of timeless British style. These are clothes for life’s best moments.
We believe in collaboration, kindness and creativity, in celebrating our successes and championing our customer at every step of the way. From ’93 to now, people have been at the heart of everything we do. It’s in our name – Crew.
Purpose of the role:
Responsible for supporting
the Head of Ecommerce with delivering the online sales plan for Crew Clothing
and Ben Sherman UK. Ensuring promotional and conversion opportunities are
maximised across the websites through insight and analysis to drive the
business forward.
Responsibilities:
- Support the Head of Ecommerce in
the trading and planning of the Crew Clothing and Ben Sherman websites (UK, DE,
EU and US), ensuring all sales targets and KPI’s are met.
- Work closely with buying and
merchandising to identify product opportunities and ensure the websites have
sufficient stock to deliver KPI’s.
- Provide a weekly reporting and
commentary to explain performance across both brands vs plan and LY, reporting
on key web metrics such as demand sales, AOV, UPO, conversion, and visits to
the site.
- Working closely with the Digital
Marketing Manager and E-Commerce Content Manager to drive the performance of
the site and all related KPI’s including demand revenue, orders, conversion,
AOV and returns rates.
- Support the Head of E-Commerce
in increasing international trade for Crew Clothing
- Analyse performance across
markets and provide recommendations/opportunities for Ben Sherman
- Support the Head of Ecommerce in
budgeting for the financial year, phasing sales by day and week, reflecting
promotional stance and stock position.
- Support the trading team to
ensure the sites reflect the trading calendar activity and are in line with
other channels.
- Overseeing the launch process to
ensure products are live on time, with quality information and images, and
sufficient stock.
- Analyse returns on a
weekly/monthly basis, driving actions and share insights to the rest of the
team/business.
- Report and analyse promotional
performance and redemptions of new/existing customers.
- Upkeep the visual merchandising
of category pages and test sorting rules to ensure pages reflect stock
availability, newness and optimise conversion to drive product/category
performance.
- Work closely with Retail ops and
VM team to ensure the customer has a consistent experience in stores and online
- Develop productive internal and external
relationships to drive understanding of web behaviours and differences,
but also integrate it as a key channel in the business
- Work with the DC and Customer Services team to
ensure our product is in the right place at the right time, and that we
are meeting customer and concession or marketplace expectations in our
delivery and customer service proposition.
Key Skills and Experience:
- Previous
online trading manager experience
- Strong
commercial acumen
- Highly
organised with excellent attention to detail
- Experience
in using Google and Web Platform Analytics
- Strong
verbal and written communication skills at all levels
- Strong
team player, able to work flexibly to support the team where required
- Ability
to translate knowledge and experience into recommendations to add value to
the business
- Strong
written English