Elevate Your Expectations<br>IT’S NOT FITNESS, IT’S LIFE<br>has grounded Equinox—and fueled a cultural movement—for more than 25 years. Today we introduce Equinox Hotels as a true culmination of our brand promise that will redefine travel as the world knows it. We have obsessively pursued our enduring mission of life maximization, becoming iconic by bringing luxury to a place where none existed. Now we are redefining luxury experience once again as a seamless extension of a life well-lived, elevating fitness, culture, and community for those who rest and play as hard as they work. The result is a place that matches the scale of our ambitions and the ambition of the very people for which we built it.