Summary
Digital Marketing Specialist
Digital Marketing Specialist
Description
We are seeking a dynamic Digital Marketing Specialist to become an integral part of the Farmer Boys Marketing Team. This person
will be responsible for executing and optimizing digital and social media
strategies to achieve business objectives. Developing, executing, reporting, and
optimizing plans around the website, loyalty program/app, SEO/SEM, digital
display, social media, and online ordering.
Key
Responsibilities
- Develop and manage campaigns for our
VIF (Very Important Farmer) loyalty program through Punchh Loyalty
- Ensure the Website look/feel, assets,
UX are up-to-date and optimized based on key metrics
- Work with and manage Influencers to
drive brand awareness and interest
- Keep and execute the social media
calendar across all platforms
- Coordinate with multiple agencies and
partners
- Assist in the development of creative
assets for both digital and social platforms
- Monitor ROI and KPIs for
campaigns/programs
- Write, proofread, and edit creative and
technical content across different mediums
- Assist the manager, digital marketing
as needed
- Target audience identification and
optimization
Education
Experience
- 1-4 years in digital marketing
- Restaurant digital marketing
experience preferred and as well as managing a loyalty program
Skills
- Capable of producing high-quality
work/materials while managing multiple projects
- Self-starter
- Excellent written and verbal
communication skills
- Microsoft Office Suite
- In-depth understanding of social
media platforms such as Twitter, Facebook, Instagram, TicTok and platforms such
as Yelp, Google, Bing, TripAdvisor
We are seeking a dynamic Digital Marketing Specialist to become an integral part of the Farmer Boys Marketing Team. This person
will be responsible for executing and optimizing digital and social media
strategies to achieve business objectives. Developing, executing, reporting, and
optimizing plans around the website, loyalty program/app, SEO/SEM, digital
display, social media, and online ordering.
Key
Responsibilities
- Develop and manage campaigns for our
VIF (Very Important Farmer) loyalty program through Punchh Loyalty
- Ensure the Website look/feel, assets,
UX are up-to-date and optimized based on key metrics
- Work with and manage Influencers to
drive brand awareness and interest
- Keep and execute the social media
calendar across all platforms
- Coordinate with multiple agencies and
partners
- Assist in the development of creative
assets for both digital and social platforms
- Monitor ROI and KPIs for
campaigns/programs
- Write, proofread, and edit creative and
technical content across different mediums
- Assist the manager, digital marketing
as needed
- Target audience identification and
optimization
Education
Experience
- 1-4 years in digital marketing
- Restaurant digital marketing
experience preferred and as well as managing a loyalty program
Skills
- Capable of producing high-quality
work/materials while managing multiple projects
- Self-starter
- Excellent written and verbal
communication skills
- Microsoft Office Suite
- In-depth understanding of social
media platforms such as Twitter, Facebook, Instagram, TicTok and platforms such
as Yelp, Google, Bing, TripAdvisor
Translate
Skills
By applying you confirm you have these skills.
Farmer Boys - Support Center
Salary |
Competitive salary
|
Schedule |
Full Time
|
Experience |
Minimum 1
year
of experience
|
We use eVerify to confirm U.S. Employment eligibility.
We run background checks on all new hires in this position.
University Dr, Riverside, CA 92507, USA