Summary
Digital Marketing Manager
Digital Marketing Manager
Description
Manager, Digital Marketing
Job
Description
This person
will be responsible for executing and optimizing digital and social media
strategies to achieve business objectives. Developing, executing, reporting,
and optimizing plans around SEO/SEM, digital display, paid social media, and e-commerce.
Key Responsibilities
- Oversee all digital marketing:
-SEO/SEM
-Paid
social
-Email
-SMS-Display
- Develop and manage budgets
- Plan, oversee development of and manage
social media strategy, calendar and assets
- Manage agencies & activity associated
with:
- Social
media listening, responding, posting and paid advertising
- Website
- Location
based activity- Digital
Display
- Identify trends and insights and recommend
strategies and tactics
- Drive and optimize Online Ordering platform
growth
- Coordinate with internal
functional groups to update the website
- Improve the design, UX, traffic, and content
of the website
- Measure and report against all digital
campaigns and evaluate against ROI and KPIs
- Manage a Specialist, Digital Marketing
Education
Experience
- 4+
year digital marketing experience
- Restaurant
digital marketing experience preferred
Skills
- Capable
of producing high quality work/materials while managing multiple projects
- Microsoft
Office Suite
- Experience
in identifying target audiences and devising digital campaigns that engage,
inform and motivate
- Knowledge
of A/B and multivariate testing
- Understanding
of ad serving tools
- Experience
setting up and optimizing Google Adwords campaigns
- In-depth
knowledge of various social media platforms, best practices, and website
analytics
- Solid
understanding of HTML, CSS, and JavaScript is preferred
- Highly
creative with excellent analytical abilities
- Outstanding
communication and interpersonal skills
- Up-to-date
on the latest trends and technologies in digital marketing
Manager, Digital Marketing
Job
Description
This person
will be responsible for executing and optimizing digital and social media
strategies to achieve business objectives. Developing, executing, reporting,
and optimizing plans around SEO/SEM, digital display, paid social media, and e-commerce.
Key Responsibilities
- Oversee all digital marketing:
-SEO/SEM
-Paid
social
-Email
-SMS-Display
- Develop and manage budgets
- Plan, oversee development of and manage
social media strategy, calendar and assets
- Manage agencies & activity associated
with:
- Social
media listening, responding, posting and paid advertising
- Website
- Location
based activity- Digital
Display
- Identify trends and insights and recommend
strategies and tactics
- Drive and optimize Online Ordering platform
growth
- Coordinate with internal
functional groups to update the website
- Improve the design, UX, traffic, and content
of the website
- Measure and report against all digital
campaigns and evaluate against ROI and KPIs
- Manage a Specialist, Digital Marketing
Education
Experience
- 4+
year digital marketing experience
- Restaurant
digital marketing experience preferred
Skills
- Capable
of producing high quality work/materials while managing multiple projects
- Microsoft
Office Suite
- Experience
in identifying target audiences and devising digital campaigns that engage,
inform and motivate
- Knowledge
of A/B and multivariate testing
- Understanding
of ad serving tools
- Experience
setting up and optimizing Google Adwords campaigns
- In-depth
knowledge of various social media platforms, best practices, and website
analytics
- Solid
understanding of HTML, CSS, and JavaScript is preferred
- Highly
creative with excellent analytical abilities
- Outstanding
communication and interpersonal skills
- Up-to-date
on the latest trends and technologies in digital marketing
Translate
Skills
Microsoft Office
Interpersonal Skills
Digital Marketing
Google AdWords
Digital Campaigns
Analytical abilities
outstanding communication
By applying you confirm you have these skills.
Farmer Boys - Support Center
Salary |
Competitive salary
|
Schedule |
Full Time
|
Experience |
Minimum 1
year
of experience
|
We use eVerify to confirm U.S. Employment eligibility.
We run background checks on all new hires in this position.
University Dr, Riverside, CA 92507, USA