Basin Road, Worcester
Sat, 01 Jul 2017 16:00:00 GMT -
Fri, 01 Mar 2019 17:00:00 GMT
• Defined digital media strategies and drove integrated marketing initiatives to establish a US footprint, grow brand awareness and support user acquisition across owned web properties, paid and organic social media, account-based marketing, SEM, email, display ads and PR channels.<br>• Supported the post-acquisition brand unification of five distinct global location data solutions while leading the regional launch of Loqate whose North American customer portfolio includes eBay, Nordstrom, Ralph Lauren, PayPal, Canada Post, Oracle, IBM, Lyft and Bank of America.<br>• Partnered with top software providers to develop event-based programming and digital content focused on data management, eCommerce conversion rates, and mobile user experience resulting in $1.5MM of marketing-attributed new business in the United States from 2018-19.
Product Marketing Manager
Madison Avenue, New York
Fri, 01 Jul 2016 16:00:00 GMT -
Sun, 01 Jan 2017 17:00:00 GMT
• Developed the positioning and go-to-market strategy for the global launch of a review management software alongside a complete company rebrand prior to its IPO.<br>• Worked closely with product and engineering teams to develop sales and marketing materials for events, product launches and digital marketing campaigns targeted at brick-and-mortar businesses and focused on search optimization, location intelligence and data management.<br>• Translated technical product functionality and targeted research into customer-facing product marketing deliverables including presentations, data sheets, customer communications, website copy, and competitive analyses.
Director of Operations (DOO)
Vandewater Capital Holdings
3rd Avenue, New York
Sat, 01 Mar 2014 17:00:00 GMT -
Sun, 01 May 2016 16:00:00 GMT
• Managed operational strategies focused on growth and resiliency for a portfolio of venture investments including renewable energy, real estate, coworking and digital media projects.<br>• Worked alongside top aerospace and engineering firms to project-manage the retrofit of a petroleum refinery in Paramount California to run on renewable agricultural feedstocks creating low-carbon advanced bio-fuels with up to an 80% reduction in carbon emissions.<br>• Supported business development and marketing initiatives to supply renewable jet fuel to airline sustainability programs launching international marketing campaigns alongside top aerospace and energy firms including United Airlines EcoSkies Program and U.S. Navy’s Great Green Fleet.<br>• Designed the framework for an action-enabled news and content marketing startup that launched in 2016 and enabled readers to take socially driven actions after each article.<br>• Audited performance data, software infrastructure, market research, and user experience surveys to support the acquisition and rebranding of Alley, a New York City-based coworking business.<br>• Collaborated with cross-functional teams to develop event programming focused on technology and entrepreneurialism alongside brands like PayPal, Twitter, Verizon and Entrepreneur Media.
Tue, 01 Nov 2011 16:00:00 GMT -
Sat, 01 Mar 2014 17:00:00 GMT
• Coordinated marketing and social media campaigns, PR initiatives and brand partnerships to drive acquisition, engagement and audience development for a suite of mobile content products.<br>• Monitored global product engagement, mobile usage trends and competitor insights to optimize marketing flows and support a corporate restructure from B2C mobile content products to one of the first B2B mobile advertising platforms.<br>• Launched an award-winning digital cookbook subscription service that evolved into a digital publishing platform to convert printed cookbooks into mobile-friendly digital content.
West 34th Street, New York
Fri, 01 Jan 2010 17:00:00 GMT -
Fri, 01 Apr 2011 16:00:00 GMT
• Developed technical product materials to support marketing and merchandising initiatives for a luxury brand launch that contributed to a 15.7% sales increase YoY to $3.16B.<br>• Procured and cataloged exotic materials for the production of in-house prototypes and couture pieces.