Senior Marketing Manager

Aligning the interests of investors, developers, government and, most importantly, ordinary people, we will create something extraordinary, a viable solution that provides value for everyone.

To support our mission, we need an exceptional Senior Marketing Manager to take responsibility for the growth of the AHH Group brand, driving engagement with multiple stakeholder groups and managing the propositions, content and campaigns needed to get results.

REPORTING TO:        Marketing Director
LOCATION:                Bournemouth
SALARY:                     £50k-60k

Being an expert at understanding audiences, gathering market insight, and developing proposition and messaging frameworks, you will be able to create both an over-arching story for AHH as well as specific propositions for each stakeholder group. Orchestrating the experience of stakeholders through CRM.
Working with the Marketing Director and across in-house specialist teams, you will deliver the content, collateral, and campaigns across multiple channels.

Our Senior Marketing Manager will have a passion for delivering results and ultimately measuring the effect of what you do in engagement, taking ownership for generating opportunities for our group functions, and supporting conversion working closely with the stakeholder facing teams.

Senior Marketing Manager requirements 

• Drive the awareness, understanding and engagement with AHH Group and its objectives to deliver social impact and stakeholder returns.
• Champion a deep understanding of each stakeholder group and the market, connect relevant consumer and market insights to the development of propositions, campaigns and initiatives.
• Create a best-in-class experience for each stakeholder group, with a focus on the digital journey – using CRM to orchestrate each step.
• Deliver a pipeline of engaged stakeholders for each of our specialist functions across Investment, Origination, Community Engagement and Partners.
• Create a marketing plan designed to deliver the growth requirements of the business, whilst optimising spend and manage delivery of the plan online and offline
• Integrate traditional and performance marketing to drive digital transformation of marketing communications and the stakeholder experience
• Lead the development of PR initiatives, content, collaterals and experiences to engage, inform, and persuade our stakeholders actions.
• Project manage campaigns from insight to deployment working collaboratively with the rest of the marketing team to ensure they meet the target objectives.
• Brief and oversee the work of a mix of in-house and outsourced marketing resources and agencies who will deliver much of the campaign activity and marketing initiatives
• Understand and map the stakeholder journey, create marketing messages, collaterals and sales enablement tools that drive acquisition and conversion
• Deliver regular reports of AHH Marketing results, integrating analysis from all channels and evaluation of KPIs

Senior Marketing Manager requirements

• 5+ years’ experience in Brand or Corporate Marketing to Institutions, Intermediaries and Public Sector Bodies
• Specific experience of developing engagement with multiple stakeholder groups targeting the key decision makers.
• Experienced at identifying customer and market insights, using them to shape brand, proposition and messaging.
• Understands customer and user journeys, mapping processes and a track record of driving improvement of acquisition and conversion
• Extensive experience leading integrated marketing campaigns from inception to completion.
• Extensive experience executing marketing campaigns across traditional and digital media channels and optimising results
• Strong understanding of PR and Social channels to drive engagement and support.
• Experience of operating at a managerial level within a marketing team, co-ordinating activity and driving action through internal and external resources.
• Able to balance strategic development with tactical execution so that sustainable growth is delivered.
• Strong Marketing communications experience gained in a sales-led environment.
• Commercially driven – strong analytical skillset with a proven track record in delivering results
• Must be proficient in combining quantitative and qualitative date to form strategies and inform decision making
• An ability to work to organisational deadlines and KPI’s.
• Ability to build and maintain strong relationships, across all levels of the group.
• Well-organized with an ability to adapt and tackle a wide variety of challenges and tasks.
• Strong affinity with our core purpose and values; desire to drive positive change and a genuine interest in the affordable housing and healthcare sector.

Aligning the interests of investors, developers, government and, most importantly, ordinary people, we will create something extraordinary, a viable solution that provides value for everyone.

To support our mission, we need an exceptional Senior Marketing Manager to take responsibility for the growth of the AHH Group brand, driving engagement with multiple stakeholder groups and managing the propositions, content and campaigns needed to get results.

REPORTING TO:        Marketing Director
LOCATION:                Bournemouth
SALARY:                     £50k-60k

Being an expert at understanding audiences, gathering market insight, and developing proposition and messaging frameworks, you will be able to create both an over-arching story for AHH as well as specific propositions for each stakeholder group. Orchestrating the experience of stakeholders through CRM.
Working with the Marketing Director and across in-house specialist teams, you will deliver the content, collateral, and campaigns across multiple channels.

Our Senior Marketing Manager will have a passion for delivering results and ultimately measuring the effect of what you do in engagement, taking ownership for generating opportunities for our group functions, and supporting conversion working closely with the stakeholder facing teams.

Senior Marketing Manager requirements 

• Drive the awareness, understanding and engagement with AHH Group and its objectives to deliver social impact and stakeholder returns.
• Champion a deep understanding of each stakeholder group and the market, connect relevant consumer and market insights to the development of propositions, campaigns and initiatives.
• Create a best-in-class experience for each stakeholder group, with a focus on the digital journey – using CRM to orchestrate each step.
• Deliver a pipeline of engaged stakeholders for each of our specialist functions across Investment, Origination, Community Engagement and Partners.
• Create a marketing plan designed to deliver the growth requirements of the business, whilst optimising spend and manage delivery of the plan online and offline
• Integrate traditional and performance marketing to drive digital transformation of marketing communications and the stakeholder experience
• Lead the development of PR initiatives, content, collaterals and experiences to engage, inform, and persuade our stakeholders actions.
• Project manage campaigns from insight to deployment working collaboratively with the rest of the marketing team to ensure they meet the target objectives.
• Brief and oversee the work of a mix of in-house and outsourced marketing resources and agencies who will deliver much of the campaign activity and marketing initiatives
• Understand and map the stakeholder journey, create marketing messages, collaterals and sales enablement tools that drive acquisition and conversion
• Deliver regular reports of AHH Marketing results, integrating analysis from all channels and evaluation of KPIs

Senior Marketing Manager requirements

• 5+ years’ experience in Brand or Corporate Marketing to Institutions, Intermediaries and Public Sector Bodies
• Specific experience of developing engagement with multiple stakeholder groups targeting the key decision makers.
• Experienced at identifying customer and market insights, using them to shape brand, proposition and messaging.
• Understands customer and user journeys, mapping processes and a track record of driving improvement of acquisition and conversion
• Extensive experience leading integrated marketing campaigns from inception to completion.
• Extensive experience executing marketing campaigns across traditional and digital media channels and optimising results
• Strong understanding of PR and Social channels to drive engagement and support.
• Experience of operating at a managerial level within a marketing team, co-ordinating activity and driving action through internal and external resources.
• Able to balance strategic development with tactical execution so that sustainable growth is delivered.
• Strong Marketing communications experience gained in a sales-led environment.
• Commercially driven – strong analytical skillset with a proven track record in delivering results
• Must be proficient in combining quantitative and qualitative date to form strategies and inform decision making
• An ability to work to organisational deadlines and KPI’s.
• Ability to build and maintain strong relationships, across all levels of the group.
• Well-organized with an ability to adapt and tackle a wide variety of challenges and tasks.
• Strong affinity with our core purpose and values; desire to drive positive change and a genuine interest in the affordable housing and healthcare sector.