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Summary
Email Marketing Manager
Salary Competitive salary
Plus Bonus
Schedule Full Time
Experience Minimum 3 years of experience
Location 551 Madison Ave, New York, NY 10022, USA

Email Marketing Manager


Description
At Lacoste, we think Life is a Beautiful Sport and hope you do too. If you want to be a part of a culture that values performance, innovation and joie de vivre then keep reading. Are you naturally competitive? Do others look to you for inspiration? Are you happy and upbeat? Do you want to play on the best team? If you answered yes, we want to talk to you! Lacoste strives to hire only the very best players who are at the top of their game.

Summary Description :

The Email Marketing Manager is an essential part of the Omni team for retail business. This role works cross functionally to craft and deploy relevant email campaigns to the US and Canadian databases, and will work closely with global CRM teams and local digital designers to adhere to brand guidelines and priorities.

The email communication includes mass messaging and trigger campaigns, utilizing multiple platforms to improve KPIs and customer loyalty. Working closely with designers from ideation to execution, this person will manage the launch of campaigns and report on performance. This role will also partner with the CRM manager on loyalty initiatives, database hygiene and list growth strategies, and will be tasked with developing testing plans along with personalization and segmentation strategies, so an understanding of the fashion retail environment is strongly preferred.


Essential Job Responsibilities:
• Develop and maintain email marketing calendar aligning with key brand initiatives, product inventory and business trends
• Analyze results of current strategies and provide recommendations for optimization of sales results
• Setup and deploy email campaigns, and monitor/resolve any QA issues
• Improve campaign strategy based on smart triggers to increase personalization and decrease manual batch and blast
• Develop testing and personalization strategies based on cohort analysis; test and launch improved series including, (but
not limited to), welcome, at-risk and abandoned
• Partner with CRM teams and analysts, locally and/or globally, to utilize customer data and cohorts to improve
communication stream
• Utilize campaign KPIs to report on email performance and to react and improve business trend
• Work cross-functionally to support commercial business units such as retail and marketing with specific email campaigns
• Act as power-user in all email platform tools and maintain strong relationships with third parties
• Liaise with global and local internal/external teams
• Keep abreast of new trends in order to make recommendations that keep us at the forefront of the industry


Requirements/Qualifications:

• BA/BS required
• 3+ years in email marketing
• Understanding of and a passion for current fashion and industry trends
• Technical proficiency with email service providers and basic understanding of HTML
• Strong grammar and command of the English language
• Acute attention to detail
• Creative thinker and problem solver
• Obsessive about bettering the customer experience
• Clear cross-team communication and strong presenter
• Ability to multi-task and react to business trends
• Willingness to learn about and participate in other areas of the e-commerce business: this is a very collaborative
environment!
• Proven multi-tasker that can manage several projects at once under tight deadlines and accommodate rapid changes

Core Values and Traits:

Accountable -
Providing answers to questions
Proposing solutions
Integrating our role as a global economic player  

Collaborative -
Succeeding together
Working together
Sharing information
Trusting each other  

Caring -
Respecting our people
Caring for customers
Different points of view
Concern for others  

Audacious -
Taking risks
Being creative & innovative
Following the less taken path
Creating value
At Lacoste, we think Life is a Beautiful Sport and hope you do too. If you want to be a part of a culture that values performance, innovation and joie de vivre then keep reading. Are you naturally competitive? Do others look to you for inspiration? Are you happy and upbeat? Do you want to play on the best team? If you answered yes, we want to talk to you! Lacoste strives to hire only the very best players who are at the top of their game.

Summary Description :

The Email Marketing Manager is an essential part of the Omni team for retail business. This role works cross functionally to craft and deploy relevant email campaigns to the US and Canadian databases, and will work closely with global CRM teams and local digital designers to adhere to brand guidelines and priorities.

The email communication includes mass messaging and trigger campaigns, utilizing multiple platforms to improve KPIs and customer loyalty. Working closely with designers from ideation to execution, this person will manage the launch of campaigns and report on performance. This role will also partner with the CRM manager on loyalty initiatives, database hygiene and list growth strategies, and will be tasked with developing testing plans along with personalization and segmentation strategies, so an understanding of the fashion retail environment is strongly preferred.


Essential Job Responsibilities:
• Develop and maintain email marketing calendar aligning with key brand initiatives, product inventory and business trends
• Analyze results of current strategies and provide recommendations for optimization of sales results
• Setup and deploy email campaigns, and monitor/resolve any QA issues
• Improve campaign strategy based on smart triggers to increase personalization and decrease manual batch and blast
• Develop testing and personalization strategies based on cohort analysis; test and launch improved series including, (but
not limited to), welcome, at-risk and abandoned
• Partner with CRM teams and analysts, locally and/or globally, to utilize customer data and cohorts to improve
communication stream
• Utilize campaign KPIs to report on email performance and to react and improve business trend
• Work cross-functionally to support commercial business units such as retail and marketing with specific email campaigns
• Act as power-user in all email platform tools and maintain strong relationships with third parties
• Liaise with global and local internal/external teams
• Keep abreast of new trends in order to make recommendations that keep us at the forefront of the industry


Requirements/Qualifications:

• BA/BS required
• 3+ years in email marketing
• Understanding of and a passion for current fashion and industry trends
• Technical proficiency with email service providers and basic understanding of HTML
• Strong grammar and command of the English language
• Acute attention to detail
• Creative thinker and problem solver
• Obsessive about bettering the customer experience
• Clear cross-team communication and strong presenter
• Ability to multi-task and react to business trends
• Willingness to learn about and participate in other areas of the e-commerce business: this is a very collaborative
environment!
• Proven multi-tasker that can manage several projects at once under tight deadlines and accommodate rapid changes

Core Values and Traits:

Accountable -
Providing answers to questions
Proposing solutions
Integrating our role as a global economic player  

Collaborative -
Succeeding together
Working together
Sharing information
Trusting each other  

Caring -
Respecting our people
Caring for customers
Different points of view
Concern for others  

Audacious -
Taking risks
Being creative & innovative
Following the less taken path
Creating value

Details
Salary Competitive salary
Plus Bonus
Schedule Full Time
Experience Minimum 3 years of experience
Location 551 Madison Ave, New York, NY 10022, USA

Skills
varies by position
By applying you confirm you have these skills.

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551 Madison Ave, New York, NY 10022, USA