Manager, Trade Marketing

TRADE MARKETING

·       Creates, develops and implements Marketing programs that are innovative, creative and demonstrate ROI with focus on increasing Retail KPIs including traffic, conversion, UPT, AUR, and database acquisition; both immediate as well as long term at full price, outlet and ecommerce. Owns the Retail Marketing budget.

·       Directs and activates Retail Marketing Calendar incorporating US National Calendar (holidays) as well as other National and Market-specific seasonal cultural events to propose Marketing activations (e.g., discounts, promotions, GWP offers, etc.)

·       Drives the development of creative assets and tools needed to effectively communicate the brand message and products to consumers at all points of engagement with the objective of influencing sell-out and increasing desirability

·       Wholesale: Creates, develops and implements Marketing programs (including in-store events, digital/social media campaigns/promotions, direct mail, etc.) that influence sell-out at Wholesale working in collaboration with the Marketing teams at key Wholesale accounts to execute, leveraging co-op funding as well as existing customer Marketing programs

• Minimum 5 to 8 years prior meeting and events planning experience preferably in the fashion industry, with a proven track record of successful events planning and marketing.
• Advanced skills in organizing large-scale corporate meetings and coordinating event logistics.
• Experience in physical retail and e-commerce sales. Fashion retail experience preferred.
• Exemplary written and verbal communication skills.
• The ability to thrive in a fast-paced and dynamic environment, being able to respond and adapt to new opportunities and market trends.
• Experience with managing advertising across multiple media including Print, Outdoor and Digital a plus.
• Must be willing to travel at least 20% of the time.
• Must have excellent presentation skills.
• Must be able to clearly communicate information effectively and persuasively.
• Ability to create and manage budgets.
• Proficiency in Microsoft Outlook, PowerPoint, Word, and Excel.

 Core Values and Traits:

 Play as One Team:

• Showing respect towards everyone
• Commitment for the team’s work and decisions

Play with Elegance:

• Striving for excellence
• Treating others with fair play and humility

Play by Daring:

• Having the courage to speak up, experiment and take initiative
• To explore new opportunities

Play with Tenacity:

• Constantly seek continuous improvement
• Learning from our failures

At Lacoste, we’re committed to building the best team we can. We hire for potential and support every team member through each step of their career development. Building a diverse, equitable, and inclusive space for our team to think differently and push the status quo is incredibly important to us; and we strive to use these guiding principles as the foundation for how we interact with each other, how we build our business, and how we hold ourselves accountable to our core values.

* This job description is not intended to be exhaustive.  They can be changed orally or in writing at any time by the discretion of management.  We as Lacoste associates must also always ensure that all functions of our position are represented with our core values.

TRADE MARKETING

·       Creates, develops and implements Marketing programs that are innovative, creative and demonstrate ROI with focus on increasing Retail KPIs including traffic, conversion, UPT, AUR, and database acquisition; both immediate as well as long term at full price, outlet and ecommerce. Owns the Retail Marketing budget.

·       Directs and activates Retail Marketing Calendar incorporating US National Calendar (holidays) as well as other National and Market-specific seasonal cultural events to propose Marketing activations (e.g., discounts, promotions, GWP offers, etc.)

·       Drives the development of creative assets and tools needed to effectively communicate the brand message and products to consumers at all points of engagement with the objective of influencing sell-out and increasing desirability

·       Wholesale: Creates, develops and implements Marketing programs (including in-store events, digital/social media campaigns/promotions, direct mail, etc.) that influence sell-out at Wholesale working in collaboration with the Marketing teams at key Wholesale accounts to execute, leveraging co-op funding as well as existing customer Marketing programs

• Minimum 5 to 8 years prior meeting and events planning experience preferably in the fashion industry, with a proven track record of successful events planning and marketing.
• Advanced skills in organizing large-scale corporate meetings and coordinating event logistics.
• Experience in physical retail and e-commerce sales. Fashion retail experience preferred.
• Exemplary written and verbal communication skills.
• The ability to thrive in a fast-paced and dynamic environment, being able to respond and adapt to new opportunities and market trends.
• Experience with managing advertising across multiple media including Print, Outdoor and Digital a plus.
• Must be willing to travel at least 20% of the time.
• Must have excellent presentation skills.
• Must be able to clearly communicate information effectively and persuasively.
• Ability to create and manage budgets.
• Proficiency in Microsoft Outlook, PowerPoint, Word, and Excel.

 Core Values and Traits:

 Play as One Team:

• Showing respect towards everyone
• Commitment for the team’s work and decisions

Play with Elegance:

• Striving for excellence
• Treating others with fair play and humility

Play by Daring:

• Having the courage to speak up, experiment and take initiative
• To explore new opportunities

Play with Tenacity:

• Constantly seek continuous improvement
• Learning from our failures

At Lacoste, we’re committed to building the best team we can. We hire for potential and support every team member through each step of their career development. Building a diverse, equitable, and inclusive space for our team to think differently and push the status quo is incredibly important to us; and we strive to use these guiding principles as the foundation for how we interact with each other, how we build our business, and how we hold ourselves accountable to our core values.

* This job description is not intended to be exhaustive.  They can be changed orally or in writing at any time by the discretion of management.  We as Lacoste associates must also always ensure that all functions of our position are represented with our core values.