Marketing Manager (Maternity Cover)

You will be responsible for creating and implementing everything from social media ads to point of sale for the pubs. You will also be responsible for the ongoing management of our loyalty club and newsletters. You will need to be experienced in all forms marketing communications including social media, online, print advertising, SEO, point of sale and CRM. Ideally, you will have a background in producing your own creative work and updating changes onto websites. You will also be responsible for a substantial marketing budget so you need to be use to planning and managing your own budgets.

Type of person:                                We are looking for someone who is really organised and has a high capacity for workload because this is a high-pressure role where you will need to keep lots of plates spinning. As a result, you will also need a good eye for detail. It is essential you have a positive can do attitude and aren’t phased with new challenges. You will need to have great communication skills as you will have multiple stakeholders to manage. Creativity and innovation are a must as you will need to produce some of the marketing activity ‘in-house’. A good sense of humour is paramount and someone who enjoys pubs and food is essential.

Reports to:                                         Head of Marketing         

Key Responsibilities:

• Manage any individual requests for marketing material, including re-printing requests, menu updates and artwork for local ads.
• Provide the marketing support for seasonal and adhoc events working with other our suppliers throughout the year.
• Create great content whilst also managing the customer service on our social media channels and website, including LinkedIn.
• Provide support for any pub refurbishments by producing all marketing material, POS, merchandise, branding and advertising plan to drive awareness, footfall and bookings on the launch.
• Manage our loyalty scheme and email subscribers by sending out monthly newsletters and management of the automated emails to drive more loyalty and spend.
• Engage with the pub managers and their team to drive and manage online reviews and other ways to promote the individual pubs.
• Using effective advertising campaigns to drive an increase in bookings for rooms in our hotels and table bookings for our food offering.
• Management of agencies and internal stakeholders. 
• Track results and implement necessary changes to increase performance of our advertising and communications.
• Commercially aware and experienced at managing budgets.

Key requirements:

• Must have a real creative eye and ability to design and produce impactful creative marketing material and campaigns. Ideally first-hand experience of using Photoshop and Wordpress.
• Experience with managing website and social media. We will need you to have the ability of making simple changes yourself and launching new campaigns. Experience in social media advertising and SEO.
• You will need to understand how to analyse results and learn from them. So use of GA, PPC, Facebook Manager etc.
• Experience of CRM and managing an effective database to maximise opportunities with consumers.
• Ability to work efficiently using your initiative to tight deadlines.
• Somebody who has real passion for our industry and will bring positive energy and ideas to the team.

Desirable Skills

·         A good understanding of the role digital marketing plays in the hospitality and food & beverage industry.

·         Some experience in hands on management of websites – Wordpress, UX and the ways in which we can improve the user experience.

·         Prior experience working within the hospitality industry and the importance of good customer service.

What will you get from us?

This is a full-time role working from St.Helier, Jersey. However, you will also be out and about quite a bit working with our operation managers, chefs and pubs team throughout Jersey and Guernsey.

You will get a competitive salary with 25 days holiday plus bank holidays and a pension. You will also get a great colleague discount across our food and drink.

You will be responsible for creating and implementing everything from social media ads to point of sale for the pubs. You will also be responsible for the ongoing management of our loyalty club and newsletters. You will need to be experienced in all forms marketing communications including social media, online, print advertising, SEO, point of sale and CRM. Ideally, you will have a background in producing your own creative work and updating changes onto websites. You will also be responsible for a substantial marketing budget so you need to be use to planning and managing your own budgets.

Type of person:                                We are looking for someone who is really organised and has a high capacity for workload because this is a high-pressure role where you will need to keep lots of plates spinning. As a result, you will also need a good eye for detail. It is essential you have a positive can do attitude and aren’t phased with new challenges. You will need to have great communication skills as you will have multiple stakeholders to manage. Creativity and innovation are a must as you will need to produce some of the marketing activity ‘in-house’. A good sense of humour is paramount and someone who enjoys pubs and food is essential.

Reports to:                                         Head of Marketing         

Key Responsibilities:

• Manage any individual requests for marketing material, including re-printing requests, menu updates and artwork for local ads.
• Provide the marketing support for seasonal and adhoc events working with other our suppliers throughout the year.
• Create great content whilst also managing the customer service on our social media channels and website, including LinkedIn.
• Provide support for any pub refurbishments by producing all marketing material, POS, merchandise, branding and advertising plan to drive awareness, footfall and bookings on the launch.
• Manage our loyalty scheme and email subscribers by sending out monthly newsletters and management of the automated emails to drive more loyalty and spend.
• Engage with the pub managers and their team to drive and manage online reviews and other ways to promote the individual pubs.
• Using effective advertising campaigns to drive an increase in bookings for rooms in our hotels and table bookings for our food offering.
• Management of agencies and internal stakeholders. 
• Track results and implement necessary changes to increase performance of our advertising and communications.
• Commercially aware and experienced at managing budgets.

Key requirements:

• Must have a real creative eye and ability to design and produce impactful creative marketing material and campaigns. Ideally first-hand experience of using Photoshop and Wordpress.
• Experience with managing website and social media. We will need you to have the ability of making simple changes yourself and launching new campaigns. Experience in social media advertising and SEO.
• You will need to understand how to analyse results and learn from them. So use of GA, PPC, Facebook Manager etc.
• Experience of CRM and managing an effective database to maximise opportunities with consumers.
• Ability to work efficiently using your initiative to tight deadlines.
• Somebody who has real passion for our industry and will bring positive energy and ideas to the team.

Desirable Skills

·         A good understanding of the role digital marketing plays in the hospitality and food & beverage industry.

·         Some experience in hands on management of websites – Wordpress, UX and the ways in which we can improve the user experience.

·         Prior experience working within the hospitality industry and the importance of good customer service.

What will you get from us?

This is a full-time role working from St.Helier, Jersey. However, you will also be out and about quite a bit working with our operation managers, chefs and pubs team throughout Jersey and Guernsey.

You will get a competitive salary with 25 days holiday plus bank holidays and a pension. You will also get a great colleague discount across our food and drink.