Salary | To be discussed |
Schedule | Full Time |
Experience | Minimum 10 years of experience |
Location | Radisson Blu Hotel, Jeddah Al Salam, Quraysh Street, Al Salamah District, Jeddah, 21573, Saudi Arabia |
Director of Sales and Marketing
MANAGES THE HOTEL’S ACTIVE AND AGRESSIVE SALES FUNCTION
· Achieves sales goals by supervising sales staff
· Implements strategies to improve market penetration
· Maximizes sales productivity by ensuring that sales staff utilize “sales success” techniques
· Monitors call productivity and revenue goals for each sales person by tracking results
· Improves call productivity by counseling sales staff on appropriate selling techniques
· Increases sales volume and profitability by formulating and executing projects for all market areas as stated in the business plan
· Analyses sales statistics to formulate profitability
· Reviews market analysis to determine client needs, occupancy potential, desired rates, etc.
· Meets overall budgeted sales and profit margins by soliciting, evaluating, selling, and confirming business
· Qualifies prospective leads as to profitability
· Designs and proposes programmes to meet client’s needs.
· Performs Sales calls with Sales and Senior Sales Managers.
· Negotiates with clients to achieve maximum profit while satisfying client needs
· Coordinates transient and group room commitments to insure proper market mix
· Approves function space allocation for group and catering bookings
· Ensures customer satisfaction and hotel profit by overseeing the coordination of various department’s activities related to booked business
· Ensures maximum occupancy on a daily basis by performing follow-ups on progress of groups booked with Front Office Manager and Revenue Manager
· Participates in solving problems with other departments as required, relating to business booked in the hotel including space conflicts, possible cancellations, and compromises between guest needs and hotel facilities
· Enhances the hotel’s community image and stays abreast of competition, new development, and sales methods and techniques in the hotel industry
· Prepares reports as necessary to develop a more informative data base for improved management decision making and critical evaluation of work activities
· Prepares the business plan for the hotel and coordinates this with the corporate sales business plan
· Plans for and implements methods of maintaining and increasing volume of business thorough sales promotion, potential markets needing coverage, advertising and special sales projects
· Provides feedback to General Manager on changing market conditions and trends in competition
· Coordinates special local activities with the General Manager
· Creates and implements special programmes to increase overall occupancy especially in slow periods
· Directs all sales activities for all staff with sales opportunities to ensure that objectives are achieved in the Sales business plan
· Attends major travel functions and trade shows to promote the hotel
· Creates awareness of other Radisson blu Hotels wherever possible, and passes leads to relevant hotels and/or regions
· Prepares and controls the Sales Department’s budget
· Maintains accurate sales statistics and account records.
· Assists in the completion of reports
· Analyses departmental budget, and deviations to budget; takes corrective action and follow-up
· Seeks business opportunities for other hotels within the Region while conducting sales calls (primary focus being hotel employed at)
· Thorough research to be conducted during customer meetings in order to avoid information duplication sourcing.
· Monthly sales lead list to be maintained and sent to hotel sales team.
MARKETING
· Sales and Marketing Activity Plan to be developed and reviewed quarterly.
· Advertising to be designed in accordance with Radisson blu Brand Standards.
· Media Positioning to be co ordinate with marketing coordinator (or appropriate) at the applicable office of the region.
· Leisure Packages to be developed to stimulate weekend business.
· Promotional offers to be developed for calendar Special Occasions.
MANAGING THE SALES TEAM
· Utilises leadership skills and motivation to maximise employee productivity and satisfaction
· Monitors the sales and reservation team’s overall progress, service and team work daily
· Recommends to Revenue Manager how to improve results
· Coaches Reservations and Front Office on how to increase REVPAR
· Co-operates with other Radisson blu hotels in the area to maximise the total occupancy of Radisson blu hotels
· Screens, interviews and selects potential sales team candidates
· Establishes and maintains effective employee relations within the department
· Identifies training needs and develops the departmental training plan
· Trains the sales team staff appropriately and proactively
· Ensures that staff meets and exceeds guest expectations by training and inspiring them to provide Yes I Can! service
· Encourages, develops and manages effective employee relations within department and throughout the hotel
· Identifies employees with potential for promotion and/or transfer and makes appropriate development plans for him or her together with the Human Resources Manager
· Works closely with the Human
Resources Manager to execute the following Human Resources related tasks within
department:
- Performance appraisals
- Coaching
- Counselling
- Discipline and grievance
- Employee relations
- Wage and salary administration
- Compensation and benefits
- Union agreements
LAWS, REGULATIONS AND POLICIES
· Makes sure the sales team follows all applicable laws, and corporate standards and guidelines
· Keeps track on departmental costs
· Responsible Business: show involvement and be interested in environmental and/or social issues by participating in Responsible Business hotel and departmental activities
EMPLOYEE RELATIONS
· Fosters and develops effective employee relations within department, and throughout the hotel
· Utilises effective internal communication, including daily meetings with the Space Controller and management team members to ensure optimum team work and productivity
· Conducts monthly departmental meetings with the sales team
· Looks for ways to motivate and challenge employees
HEALTH AND SAFETY
· Ensures that all potential and real hazards are reported and reduced immediately
· Fully understands the hotel’s fire, emergency, and bomb procedures
· Ensures that emergency procedures are practised and enforced to provide for the security and safety of guests and employees
· Ensures that all employees within own department work in a safe manner that does not harm or injure self or others
· Stimulates and encourages a general awareness of health and safety in tasks and activities managed within the department
· Ensures the safety of the people and property within the premises by applying hotel regulations, and adhering to existing laws and regulations
· Anticipates possible and probable hazards and conditions and either corrects them or take action to prevent them from happening
· Ensures that the highest standards of personal hygiene, dress, uniform, appearance, body language and conduct of hotel employees is maintained by all employees in the department
MISCELLANEOUS
· Attends meetings and training required by the General Manager
· Participate in the Hotel’s Manager on Duty programme and perform regular weekday and/or weekend duty shifts as per the Hotel’s operational requirements.
· Assists colleagues to perform similar or related jobs when necessary
· Ensures guest satisfaction by attending to their requests and inquires courteously and efficiently
· Accepts flexible work schedule necessary for uninterrupted service to hotel guests and stakeholders
· Maintains own working area, and materials clean, tidy and in good shape; reports defective materials and equipment to appropriate person within the hotel
· Continuously seeks to endeavour and improve the department’s efficient operation, and knowledge of own job function
· Is well updated on, and possesses
solid knowledge of the following:
- Hotel fire, bomb and emergency procedures
- Hotel health and safety policies and procedures
- Hotel facilities and nearby sights of interest and importance (i.e.
hospitals,
stations, tourist sights)
- Hotel standards of operation and departmental procedures
- Current licensing relating to own department and to the hotel
- Accepted methods of payment by the hotel
Director of Sales and Marketing
MANAGES THE HOTEL’S ACTIVE AND AGRESSIVE SALES FUNCTION
· Achieves sales goals by supervising sales staff
· Implements strategies to improve market penetration
· Maximizes sales productivity by ensuring that sales staff utilize “sales success” techniques
· Monitors call productivity and revenue goals for each sales person by tracking results
· Improves call productivity by counseling sales staff on appropriate selling techniques
· Increases sales volume and profitability by formulating and executing projects for all market areas as stated in the business plan
· Analyses sales statistics to formulate profitability
· Reviews market analysis to determine client needs, occupancy potential, desired rates, etc.
· Meets overall budgeted sales and profit margins by soliciting, evaluating, selling, and confirming business
· Qualifies prospective leads as to profitability
· Designs and proposes programmes to meet client’s needs.
· Performs Sales calls with Sales and Senior Sales Managers.
· Negotiates with clients to achieve maximum profit while satisfying client needs
· Coordinates transient and group room commitments to insure proper market mix
· Approves function space allocation for group and catering bookings
· Ensures customer satisfaction and hotel profit by overseeing the coordination of various department’s activities related to booked business
· Ensures maximum occupancy on a daily basis by performing follow-ups on progress of groups booked with Front Office Manager and Revenue Manager
· Participates in solving problems with other departments as required, relating to business booked in the hotel including space conflicts, possible cancellations, and compromises between guest needs and hotel facilities
· Enhances the hotel’s community image and stays abreast of competition, new development, and sales methods and techniques in the hotel industry
· Prepares reports as necessary to develop a more informative data base for improved management decision making and critical evaluation of work activities
· Prepares the business plan for the hotel and coordinates this with the corporate sales business plan
· Plans for and implements methods of maintaining and increasing volume of business thorough sales promotion, potential markets needing coverage, advertising and special sales projects
· Provides feedback to General Manager on changing market conditions and trends in competition
· Coordinates special local activities with the General Manager
· Creates and implements special programmes to increase overall occupancy especially in slow periods
· Directs all sales activities for all staff with sales opportunities to ensure that objectives are achieved in the Sales business plan
· Attends major travel functions and trade shows to promote the hotel
· Creates awareness of other Radisson blu Hotels wherever possible, and passes leads to relevant hotels and/or regions
· Prepares and controls the Sales Department’s budget
· Maintains accurate sales statistics and account records.
· Assists in the completion of reports
· Analyses departmental budget, and deviations to budget; takes corrective action and follow-up
· Seeks business opportunities for other hotels within the Region while conducting sales calls (primary focus being hotel employed at)
· Thorough research to be conducted during customer meetings in order to avoid information duplication sourcing.
· Monthly sales lead list to be maintained and sent to hotel sales team.
MARKETING
· Sales and Marketing Activity Plan to be developed and reviewed quarterly.
· Advertising to be designed in accordance with Radisson blu Brand Standards.
· Media Positioning to be co ordinate with marketing coordinator (or appropriate) at the applicable office of the region.
· Leisure Packages to be developed to stimulate weekend business.
· Promotional offers to be developed for calendar Special Occasions.
MANAGING THE SALES TEAM
· Utilises leadership skills and motivation to maximise employee productivity and satisfaction
· Monitors the sales and reservation team’s overall progress, service and team work daily
· Recommends to Revenue Manager how to improve results
· Coaches Reservations and Front Office on how to increase REVPAR
· Co-operates with other Radisson blu hotels in the area to maximise the total occupancy of Radisson blu hotels
· Screens, interviews and selects potential sales team candidates
· Establishes and maintains effective employee relations within the department
· Identifies training needs and develops the departmental training plan
· Trains the sales team staff appropriately and proactively
· Ensures that staff meets and exceeds guest expectations by training and inspiring them to provide Yes I Can! service
· Encourages, develops and manages effective employee relations within department and throughout the hotel
· Identifies employees with potential for promotion and/or transfer and makes appropriate development plans for him or her together with the Human Resources Manager
· Works closely with the Human
Resources Manager to execute the following Human Resources related tasks within
department:
- Performance appraisals
- Coaching
- Counselling
- Discipline and grievance
- Employee relations
- Wage and salary administration
- Compensation and benefits
- Union agreements
LAWS, REGULATIONS AND POLICIES
· Makes sure the sales team follows all applicable laws, and corporate standards and guidelines
· Keeps track on departmental costs
· Responsible Business: show involvement and be interested in environmental and/or social issues by participating in Responsible Business hotel and departmental activities
EMPLOYEE RELATIONS
· Fosters and develops effective employee relations within department, and throughout the hotel
· Utilises effective internal communication, including daily meetings with the Space Controller and management team members to ensure optimum team work and productivity
· Conducts monthly departmental meetings with the sales team
· Looks for ways to motivate and challenge employees
HEALTH AND SAFETY
· Ensures that all potential and real hazards are reported and reduced immediately
· Fully understands the hotel’s fire, emergency, and bomb procedures
· Ensures that emergency procedures are practised and enforced to provide for the security and safety of guests and employees
· Ensures that all employees within own department work in a safe manner that does not harm or injure self or others
· Stimulates and encourages a general awareness of health and safety in tasks and activities managed within the department
· Ensures the safety of the people and property within the premises by applying hotel regulations, and adhering to existing laws and regulations
· Anticipates possible and probable hazards and conditions and either corrects them or take action to prevent them from happening
· Ensures that the highest standards of personal hygiene, dress, uniform, appearance, body language and conduct of hotel employees is maintained by all employees in the department
MISCELLANEOUS
· Attends meetings and training required by the General Manager
· Participate in the Hotel’s Manager on Duty programme and perform regular weekday and/or weekend duty shifts as per the Hotel’s operational requirements.
· Assists colleagues to perform similar or related jobs when necessary
· Ensures guest satisfaction by attending to their requests and inquires courteously and efficiently
· Accepts flexible work schedule necessary for uninterrupted service to hotel guests and stakeholders
· Maintains own working area, and materials clean, tidy and in good shape; reports defective materials and equipment to appropriate person within the hotel
· Continuously seeks to endeavour and improve the department’s efficient operation, and knowledge of own job function
· Is well updated on, and possesses
solid knowledge of the following:
- Hotel fire, bomb and emergency procedures
- Hotel health and safety policies and procedures
- Hotel facilities and nearby sights of interest and importance (i.e.
hospitals,
stations, tourist sights)
- Hotel standards of operation and departmental procedures
- Current licensing relating to own department and to the hotel
- Accepted methods of payment by the hotel
Salary | To be discussed |
Schedule | Full Time |
Experience | Minimum 10 years of experience |
Location | Radisson Blu Hotel, Jeddah Al Salam, Quraysh Street, Al Salamah District, Jeddah, 21573, Saudi Arabia |