Digital Marketing Manager

Hall & Woodhouse is the Dorset based brewer of the award-winning Badger ales; and owner of over 170 high end pubs, restaurants and inns throughout the South of England. Founded in 1777, H&W is a family-owned company that blends the best traditional values with a progressive and inclusive approach to business. We have a great opportunity for a career minded professional to fulfil a key role in our Hospitality Marketing team, reporting to the Head of Hospitality and Marketing – Managed Houses.

Your rewards as a Digital Marketing Manager at Hall & Woodhouse:                                                   

A wide and empowering remit, working on a legendary brand of pubs and beers:

• Up to £46k salary per annum based on your level of development in the role
• A comprehensive package of lifestyle benefits covering health, pension, wellbeing, drinks allowance and discounts
• Combination of working from home and from our brewery in Blandford, Dorset

The Role:

The Digital Marketing Manager is responsible for the delivery of all digital marketing including websites, e-CRM, SEO, paid digital advertising & social media.  The candidate will have a strong background in hospitality marketing or a relatable industry with a key understanding & interest in digital channels.

 Key Responsibilities:

• Maintain & develop our websites to be best in class
• Deliver key additional website projects as are needed
• Utilise the e-CRM system to its fullest potential
• Grow covers & online bookings from paid activity
• Build best-practice and insight-led paid digital advertising, email, social media, and display advertising campaigns to drive covers
• Continue to find ways to grow & develop new audiences and increase our emailable database size
• Be the champion of marketing data and draw insights for the department from the e-CRM system
• Act as chief liaison for the key digital agencies across web, social, e-crm and any other digital agencies that we are engaged with
• Manage the ordering app, zonal loyalty scheme and voucher management systems and deliver on these as required
• Support the wider pubs marketing team and commercial umbrella team on any other marketing initiatives, campaigns or promotions as might be needed
• Monitor and report on digital guest journey insights using Google analytics with recommendations across Corporate and Managed websites to increase traffic and interaction
• Act as key point of contact across pubs and houses for PR support
• Lead team to deliver best in class guest comms and campaigns
• Liaise with Pubs Marketing Manager to agree termly support plans for Managed Houses and Business Partnerships

• Degree educated, and marketing qualifications a plus
• 5 years minimum experience in digital marketing with a good understanding of all platforms such as e-CRM, google ppc, paid social and other outlets
• Hospitality experience preferred
  

Digital Marketing Manager

Hall & Woodhouse is the Dorset based brewer of the award-winning Badger ales; and owner of over 170 high end pubs, restaurants and inns throughout the South of England. Founded in 1777, H&W is a family-owned company that blends the best traditional values with a progressive and inclusive approach to business. We have a great opportunity for a career minded professional to fulfil a key role in our Hospitality Marketing team, reporting to the Head of Hospitality and Marketing – Managed Houses.

Your rewards as a Digital Marketing Manager at Hall & Woodhouse:                                                   

A wide and empowering remit, working on a legendary brand of pubs and beers:

• Up to £46k salary per annum based on your level of development in the role
• A comprehensive package of lifestyle benefits covering health, pension, wellbeing, drinks allowance and discounts
• Combination of working from home and from our brewery in Blandford, Dorset

The Role:

The Digital Marketing Manager is responsible for the delivery of all digital marketing including websites, e-CRM, SEO, paid digital advertising & social media.  The candidate will have a strong background in hospitality marketing or a relatable industry with a key understanding & interest in digital channels.

 Key Responsibilities:

• Maintain & develop our websites to be best in class
• Deliver key additional website projects as are needed
• Utilise the e-CRM system to its fullest potential
• Grow covers & online bookings from paid activity
• Build best-practice and insight-led paid digital advertising, email, social media, and display advertising campaigns to drive covers
• Continue to find ways to grow & develop new audiences and increase our emailable database size
• Be the champion of marketing data and draw insights for the department from the e-CRM system
• Act as chief liaison for the key digital agencies across web, social, e-crm and any other digital agencies that we are engaged with
• Manage the ordering app, zonal loyalty scheme and voucher management systems and deliver on these as required
• Support the wider pubs marketing team and commercial umbrella team on any other marketing initiatives, campaigns or promotions as might be needed
• Monitor and report on digital guest journey insights using Google analytics with recommendations across Corporate and Managed websites to increase traffic and interaction
• Act as key point of contact across pubs and houses for PR support
• Lead team to deliver best in class guest comms and campaigns
• Liaise with Pubs Marketing Manager to agree termly support plans for Managed Houses and Business Partnerships

• Degree educated, and marketing qualifications a plus
• 5 years minimum experience in digital marketing with a good understanding of all platforms such as e-CRM, google ppc, paid social and other outlets
• Hospitality experience preferred