Data Analyst

Data Analyst - Loyalty Programme

At The Works the Together Rewards loyalty programme has over 9.5 million customers of which 4.6 million are registered members. The Data Analyst will play a central role to understand both our customers and the performance of our loyalty programme in order to improve what we do and drive commercial value.

As one of the leading Grocery Stores showed, an effective loyalty strategy can operate as the “heatbeat” of a company by providing an infrastructure to understand customers.  This knowledge can then be used to connect product buyers, store operations, network planning and marketing to the customer and be a catalyst to transform the business.

The role is to analyse customer data, measure our successes and identify opportunities. Strive to understand what the customer thinks, what the customer does and make sense of this insight to translate this knowledge into practical, actionable solutions which give a competitive advantage.

The Data Analyst supports the Head of Loyalty to implement specified projects aimed at helping the business achieve its objectives. The key functions of the role will be to work with large amounts of detailed transactional data to identify trends, develop reports and make recommendations that could transform the business by basing decisions on what we know rather than what we think.

This role ideally suited to a Data Analyst who understands retail, is commercially aware and excited about working on one of the richest loyatly programmes in the UK. 

Key Accountabilities which Add Value To Our Business

• Access and store data – work with IT and suppliers to access, capture and store loyalty data
• Clean and augment data – match data from multiple sources to understand what customers do and when
• Visualise data – use tools like Qlik and Looker to create reports and visualise performance
• Analyse data – use your initiative to identify trends, generate meaningful insight and suggest appropriate actions which add value to The Works
• Tell a story – use data to tell stories and inspire others to improve marketing, operational and commercial understanding
• Influence others - provide recommendations on what is or isn't effective, making sure that the customer and data are central to decisions being made for customers
• Provide analysis on key business initiatives as agreed with the Head of Loyalty
• Assist internal teams by providing data extracts to support email campaigns, business insights and financial outputs
• Encourage the whole business to be customer focused and data led to aid cultural change

Data Analyst - Loyalty Programme

At The Works the Together Rewards loyalty programme has over 9.5 million customers of which 4.6 million are registered members. The Data Analyst will play a central role to understand both our customers and the performance of our loyalty programme in order to improve what we do and drive commercial value.

As one of the leading Grocery Stores showed, an effective loyalty strategy can operate as the “heatbeat” of a company by providing an infrastructure to understand customers.  This knowledge can then be used to connect product buyers, store operations, network planning and marketing to the customer and be a catalyst to transform the business.

The role is to analyse customer data, measure our successes and identify opportunities. Strive to understand what the customer thinks, what the customer does and make sense of this insight to translate this knowledge into practical, actionable solutions which give a competitive advantage.

The Data Analyst supports the Head of Loyalty to implement specified projects aimed at helping the business achieve its objectives. The key functions of the role will be to work with large amounts of detailed transactional data to identify trends, develop reports and make recommendations that could transform the business by basing decisions on what we know rather than what we think.

This role ideally suited to a Data Analyst who understands retail, is commercially aware and excited about working on one of the richest loyatly programmes in the UK. 

Key Accountabilities which Add Value To Our Business

• Access and store data – work with IT and suppliers to access, capture and store loyalty data
• Clean and augment data – match data from multiple sources to understand what customers do and when
• Visualise data – use tools like Qlik and Looker to create reports and visualise performance
• Analyse data – use your initiative to identify trends, generate meaningful insight and suggest appropriate actions which add value to The Works
• Tell a story – use data to tell stories and inspire others to improve marketing, operational and commercial understanding
• Influence others - provide recommendations on what is or isn't effective, making sure that the customer and data are central to decisions being made for customers
• Provide analysis on key business initiatives as agreed with the Head of Loyalty
• Assist internal teams by providing data extracts to support email campaigns, business insights and financial outputs
• Encourage the whole business to be customer focused and data led to aid cultural change