Paid Social Manager

The Works is a unique place to… well… work.

We’re the UK’s leading family friendly retailer of value gifts, arts, crafts, toys, books and stationery. With over 530 stores nationwide together with a brilliant online store, we’re here to offer our customers a unique and enjoyable shopping experience, built on our core principles of value, variety and quality.

We’re a proactive and hardworking bunch. We’ve built an environment that’s busy, fast-moving and full of energy. Our atmosphere is welcoming, friendly and inclusive. If you’re the kind of person who’s as crafty, caring and can-do as we are, then this is the kind of culture for you.

The bit ‘About You’

We’re looking for an experienced Paid Social Manager to join our team. You’ll be managing and optimising our paid social strategy across Facebook, Instagram and TikTok against business KPIs. You will work closely with the Organic Social and Digital Design teams to develop our creative and audience targeting strategy. You will be comfortable managing accounts hands-on, have experience managing a team and have a background using paid social to drive traffic and revenue within an ecommerce environment.

The bit ‘About the Role’

• Manage paid social activity for The Works website to deliver weekly traffic, revenue and efficiency targets.
• Regular reporting of campaign performance, pulling data from a variety of sources including platform and Google Analytics.
• Manages creative briefs, ensuring ads are aligned with wider marketing and are delivering a healthy return on investment.
• Develop a test and learn roadmap to grow paid social efforts.
• Requires an experimental approach, being comfortable in designing, executing and evaluating experiments across Paid Social platforms.
• Optimisation of data feeds within platforms.
• Manages the set-up of new Social initiatives (e.g. channels, targeting, creative formats) as well as maintaining current set-up to maximise visibility in light of iOS updates.
• Works closely with digital trading, buying and brand marketing teams to ensure activity is commercially focused and in line with the business trading/marketing objectives.
• Works closely with our Email and CRM team to align on wider retention strategies as well as refining audience targeting through lookalike targeting.
• Manages partner relationships, establishing account development plans.

Behaviours:

• PASSIONATE – About the latest social media trends and best practices
• STRONG COMMUNICATOR / PRESENTER – Confident communicator and presenter who can build relationships with ease, comfortable presenting to senior stakeholders.
• COMMERCIAL MINDSET – Proven ability to meet targets whilst delivering return on investment 
• ANALYTICAL – Highly analytical, able to interpret and make decisions from large data sets
• INNOVATIVE THINKING – Proven experience developing and growing campaign performance through innovative strategies
• DEDICATION – To achieving the best possible results, having the desire to constantly drive performance forward

Knowledge, Skills & Experience:

• Subject matter expert with a minimum of 3 years paid social experience with demonstrable experience delivering incremental revenue, profit and ROI from Paid Social
• Up-to-date on the latest features and releases
• Desirable experience with TikTok
• Strong understanding of marketing attribution / incrementality testing
• A background in retail / eCommerce
• Strong understanding of Google Analytics
• IT literate with knowledge and experience of all Microsoft Office especially Excel

What we will give to you…!

• Flexible hybrid working
• 25% discount off our products in store
• 33 days holiday (inclusive of Bank Holidays)
• Holiday Purchase Scheme to increase your annual leave entitlement.
• Company contributory pension contribution.
• Cycle to Work Scheme.
• Employee Assistance Programme.
• Life Assurance.
• Healthcare Cash Plan.
• Free Car Parking.
• Charity Giving - Pennies from Heaven and Give as you Earn.

Finally, the bit "About The Works"

We are people who do!

Here at The Works, we are building a working environment that’s fun, friendly, and supportive - all at the same time. It’s somewhere that’s designed for people who love getting busy, whether that’s helping customers, meeting new challenges, or building a rewarding career.

It’s a place for people who know how to roll their sleeves up, get creative, and put their passion and imagination to work…People who do!

The Works is a unique place to… well… work.

We’re the UK’s leading family friendly retailer of value gifts, arts, crafts, toys, books and stationery. With over 530 stores nationwide together with a brilliant online store, we’re here to offer our customers a unique and enjoyable shopping experience, built on our core principles of value, variety and quality.

We’re a proactive and hardworking bunch. We’ve built an environment that’s busy, fast-moving and full of energy. Our atmosphere is welcoming, friendly and inclusive. If you’re the kind of person who’s as crafty, caring and can-do as we are, then this is the kind of culture for you.

The bit ‘About You’

We’re looking for an experienced Paid Social Manager to join our team. You’ll be managing and optimising our paid social strategy across Facebook, Instagram and TikTok against business KPIs. You will work closely with the Organic Social and Digital Design teams to develop our creative and audience targeting strategy. You will be comfortable managing accounts hands-on, have experience managing a team and have a background using paid social to drive traffic and revenue within an ecommerce environment.

The bit ‘About the Role’

• Manage paid social activity for The Works website to deliver weekly traffic, revenue and efficiency targets.
• Regular reporting of campaign performance, pulling data from a variety of sources including platform and Google Analytics.
• Manages creative briefs, ensuring ads are aligned with wider marketing and are delivering a healthy return on investment.
• Develop a test and learn roadmap to grow paid social efforts.
• Requires an experimental approach, being comfortable in designing, executing and evaluating experiments across Paid Social platforms.
• Optimisation of data feeds within platforms.
• Manages the set-up of new Social initiatives (e.g. channels, targeting, creative formats) as well as maintaining current set-up to maximise visibility in light of iOS updates.
• Works closely with digital trading, buying and brand marketing teams to ensure activity is commercially focused and in line with the business trading/marketing objectives.
• Works closely with our Email and CRM team to align on wider retention strategies as well as refining audience targeting through lookalike targeting.
• Manages partner relationships, establishing account development plans.

Behaviours:

• PASSIONATE – About the latest social media trends and best practices
• STRONG COMMUNICATOR / PRESENTER – Confident communicator and presenter who can build relationships with ease, comfortable presenting to senior stakeholders.
• COMMERCIAL MINDSET – Proven ability to meet targets whilst delivering return on investment 
• ANALYTICAL – Highly analytical, able to interpret and make decisions from large data sets
• INNOVATIVE THINKING – Proven experience developing and growing campaign performance through innovative strategies
• DEDICATION – To achieving the best possible results, having the desire to constantly drive performance forward

Knowledge, Skills & Experience:

• Subject matter expert with a minimum of 3 years paid social experience with demonstrable experience delivering incremental revenue, profit and ROI from Paid Social
• Up-to-date on the latest features and releases
• Desirable experience with TikTok
• Strong understanding of marketing attribution / incrementality testing
• A background in retail / eCommerce
• Strong understanding of Google Analytics
• IT literate with knowledge and experience of all Microsoft Office especially Excel

What we will give to you…!

• Flexible hybrid working
• 25% discount off our products in store
• 33 days holiday (inclusive of Bank Holidays)
• Holiday Purchase Scheme to increase your annual leave entitlement.
• Company contributory pension contribution.
• Cycle to Work Scheme.
• Employee Assistance Programme.
• Life Assurance.
• Healthcare Cash Plan.
• Free Car Parking.
• Charity Giving - Pennies from Heaven and Give as you Earn.

Finally, the bit "About The Works"

We are people who do!

Here at The Works, we are building a working environment that’s fun, friendly, and supportive - all at the same time. It’s somewhere that’s designed for people who love getting busy, whether that’s helping customers, meeting new challenges, or building a rewarding career.

It’s a place for people who know how to roll their sleeves up, get creative, and put their passion and imagination to work…People who do!