Brand Campaign Manager

Brand Campaign Manager

Hybrid (Approx 1-2 days per week at our Support Centre)

About our culture

The Works is such a welcoming place to… well… work! Our atmosphere is supportive, friendly and inclusive. A second home-from-home where you can be your best and authentic you.

We’ve built an environment that’s busy, always moving, and full of energy. Yet we still make space to share must-watch TV recommendations and our favourite page-turners!

It’s the perfect place for people who know how to roll their sleeves up, get creative, and put their passion and imagination to work. If you’re the kind of person who is as ’crafty’, ‘caring’ and ‘can-do’ as we are, then this is the kind of culture for you.

About the role:

We are looking for a Brand Campaign Manager, to join our Brand Marketing team. You will be responsible for planning and coordinating brand marketing and PR campaigns, working collaboratively with the wider business to develop and implement these omni-channel campaigns. 

Some of the key responsibilities that you will undertake:

• Responsibility of the marketing calendar, managing the critical path, campaign ideation and creative whilst working closely with the wider business, stakeholders and other internal departments.
• Working with trading teams, merchandising, supply chain and retail teams, lead the planning of customer facing activity across the business.
• Plan and support the execution of integrated, multi-channel marketing campaigns to drive brand awareness, working with wider marketing teams (CRM, Social, Paid Digital and Loyalty) to ensure that appropriate level of support is planned for campaigns
• Working with the creative agency/in house design studio to develop innovative campaign creative
• Ownership of any ATL advertising & offline media planning 
• Responsible for the PR and influencer strategy, creating and delivering PR campaigns 
• Working closely with the Social Media Manager to deliver a strong, creative and inspiring content plan.
• Manage any brand partnerships and sponsorship opportunities
• Champion and protect our brand ensuring all communications are consistent across all customer touchpoints and always reflect our vision and brand values.
• Responsible for developing and co-ordinating any local or new store marketing activity
• Tracking of KPI’s including campaign measurement and brand metrics 
• Management and development of a small team to deliver the plan and achieve objectives
• Budget management

Knowledge, Skills & Experience:

•  Previous experience in a similar role with a proven track record in campaign management.
• Strong stakeholder management skills and ability to influence others
• Agency management experience
• Ability to work in a fast paced and consistently evolving environment, managing multiple projects
• Proven ability to manage and develop a small team, promoting ownership and accountability
• Experience leading PR activity/projects.
• Excellent stakeholder management.
• Experience of retail is highly desirable but not essential.

Our PERKS really are ‘The Works’

• 25% Colleague Discount!
  Plus, exclusive Double Discount days

• MyWorks
  Exclusive online discounts across hundreds of retailers, holidays, utilities deals, tech and more!

• Can-Do Academy
  Instant access to further training and development to help you grow with us and develop your career

• Wagestream
  Claim early access to 50% of your wages as you earn them
  
  
• Share Scheme
  Become a shareholder and own your very own piece of The Works!

• 24/7 support for you and your family
  Through our Employee Assistance Programme and Retail Trust Partnerships; Gain free counselling, will-writing

• Save As You Earn
  Save directly from your salary

• Long Service Awards
  Cash, gifts, or holiday rewards

• Recognition Awards
  For outstanding service, customer feedback, excellent sales and more!
  
  
•  + Loads more!
  Holidays, Pension, Life assurance and optional charity giving
  
  

Our Purpose
To inspire reading, learning, creativity and play – making lives more fulfilled.

Our Values
We are Crafty | We are Caring | We are Can-do

A bit about The Works

We are working towards our ambition of becoming one of the most loved retailers in the UK and the go-to place for reading, learning, creativity and play. We believe in the importance of fun and fulfilment and taking time out to do the things you love.

With 525 stores nationwide and a strong multi-channel proposition, our mission is to offer a unique and enjoyable shopping experience, built on core principles of value, variety and quality.

We’re super proud to be certified as two star ‘Outstanding to work for’ via Best Companies for three years running and a Sunday Times 2020 Top 25 Best Big Companies to work for.

#LI-Hybrid

Brand Campaign Manager

Hybrid (Approx 1-2 days per week at our Support Centre)

About our culture

The Works is such a welcoming place to… well… work! Our atmosphere is supportive, friendly and inclusive. A second home-from-home where you can be your best and authentic you.

We’ve built an environment that’s busy, always moving, and full of energy. Yet we still make space to share must-watch TV recommendations and our favourite page-turners!

It’s the perfect place for people who know how to roll their sleeves up, get creative, and put their passion and imagination to work. If you’re the kind of person who is as ’crafty’, ‘caring’ and ‘can-do’ as we are, then this is the kind of culture for you.

About the role:

We are looking for a Brand Campaign Manager, to join our Brand Marketing team. You will be responsible for planning and coordinating brand marketing and PR campaigns, working collaboratively with the wider business to develop and implement these omni-channel campaigns. 

Some of the key responsibilities that you will undertake:

• Responsibility of the marketing calendar, managing the critical path, campaign ideation and creative whilst working closely with the wider business, stakeholders and other internal departments.
• Working with trading teams, merchandising, supply chain and retail teams, lead the planning of customer facing activity across the business.
• Plan and support the execution of integrated, multi-channel marketing campaigns to drive brand awareness, working with wider marketing teams (CRM, Social, Paid Digital and Loyalty) to ensure that appropriate level of support is planned for campaigns
• Working with the creative agency/in house design studio to develop innovative campaign creative
• Ownership of any ATL advertising & offline media planning 
• Responsible for the PR and influencer strategy, creating and delivering PR campaigns 
• Working closely with the Social Media Manager to deliver a strong, creative and inspiring content plan.
• Manage any brand partnerships and sponsorship opportunities
• Champion and protect our brand ensuring all communications are consistent across all customer touchpoints and always reflect our vision and brand values.
• Responsible for developing and co-ordinating any local or new store marketing activity
• Tracking of KPI’s including campaign measurement and brand metrics 
• Management and development of a small team to deliver the plan and achieve objectives
• Budget management

Knowledge, Skills & Experience:

•  Previous experience in a similar role with a proven track record in campaign management.
• Strong stakeholder management skills and ability to influence others
• Agency management experience
• Ability to work in a fast paced and consistently evolving environment, managing multiple projects
• Proven ability to manage and develop a small team, promoting ownership and accountability
• Experience leading PR activity/projects.
• Excellent stakeholder management.
• Experience of retail is highly desirable but not essential.

Our PERKS really are ‘The Works’

• 25% Colleague Discount!
  Plus, exclusive Double Discount days

• MyWorks
  Exclusive online discounts across hundreds of retailers, holidays, utilities deals, tech and more!

• Can-Do Academy
  Instant access to further training and development to help you grow with us and develop your career

• Wagestream
  Claim early access to 50% of your wages as you earn them
  
  
• Share Scheme
  Become a shareholder and own your very own piece of The Works!

• 24/7 support for you and your family
  Through our Employee Assistance Programme and Retail Trust Partnerships; Gain free counselling, will-writing

• Save As You Earn
  Save directly from your salary

• Long Service Awards
  Cash, gifts, or holiday rewards

• Recognition Awards
  For outstanding service, customer feedback, excellent sales and more!
  
  
•  + Loads more!
  Holidays, Pension, Life assurance and optional charity giving
  
  

Our Purpose
To inspire reading, learning, creativity and play – making lives more fulfilled.

Our Values
We are Crafty | We are Caring | We are Can-do

A bit about The Works

We are working towards our ambition of becoming one of the most loved retailers in the UK and the go-to place for reading, learning, creativity and play. We believe in the importance of fun and fulfilment and taking time out to do the things you love.

With 525 stores nationwide and a strong multi-channel proposition, our mission is to offer a unique and enjoyable shopping experience, built on core principles of value, variety and quality.

We’re super proud to be certified as two star ‘Outstanding to work for’ via Best Companies for three years running and a Sunday Times 2020 Top 25 Best Big Companies to work for.

#LI-Hybrid