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Summary
CRM Executive
Salary Competitive salary
Schedule Full Time
Experience Minimum 3 years of experience
Location 13 Golden Square, Soho, London W1F 9JG, UK

CRM Executive


Description
Third Space are London’s luxury health clubs; individual in style, bound by a common philosophy: to provide outstanding fitness spaces that members feel are their own.

Third Space is growing, having opened our fifth club, Third Space City in 2018 we are now preparing to launch another new health club in Islington later this year as well as completing major renovations within our existing clubs and launching brand new, market leading products and services.

As we expand, we are looking for an intelligent, driven and entrepreneurial CRM Executive to help us bring our digital ambitions to life.

About the role:

Reporting into the Senior Brand Manager, the successful candidate will take up a new role at Third Space as CRM Executive owning all direct to member communications and campaigns (eCRM, app push messages, text campaigns). The successful candidate will be critical in the business’ growth strategy.

Responsibilities will include but are not limited to:

- Own the member journey end-to-end from a communications strategy and execution point of view:
o Looking at automated and tactical messaging throughout the prospect and member lifecycle showcasing key benefits and club features to ensure they get the most from their membership.
o Identify and create member segments (eg. new joiner, high risk, engaged, un-engaged etc)
o Map current user journey and build clear communication plans for identified segments to support business objectives (acquisition, retention and secondary revenue)
o Along with data analyst, own segmentation and personalisation, proposing segments utilising member data to deliver more relevant campaigns
o Own reporting on the success of these campaigns/strategies

- Work closely with brand, digital, events, business and sales teams to ensure a cohesive marketing communication plan
- Work with design agency and Assistant brand manager to create impactful marketing communications that you are proud of
- Along with the Senior Brand Manager, lead the review and procurement of necessary tools to enhance Third Space CRM capability (CRM tools, analytics tools)
- Work with data analyst to deliver valuable insight, understanding how our members engage with our marketing activity and in turn our services. Use this data to constantly review and improve campaign performance and build CRM plans and strategies

About you

Your personality and the ‘how’ you work is as important to us at Third Space as your skills. The successful candidate will be:
- Entrepreneurial in their approach, with a track record of identifying, proposing and delivering new marketing initiatives
- Self-motivating, once given direction and an objective works decisively, using their initiative to deliver fantastic work
- Analytical mind and strategic and creative thinker
- Has a desire to learn new skills, independently and with support from the business. An ‘expert in training’ with desire to be the best in their field
- Supportive of other team members providing ideas and direction to other team members when required
- Comfortable working outside of their remit to support the business when needed (eg events)
- Thrives working in a small dynamic team, taking part in team activities and contributing positively to team dynamic

Skills and Experience:
- Marketing professional with 3-5 Years CRM experience working within for established brand or agency
- Ideal candidate will have experience working in the travel, retail or health and fitness sectors
- Experience of working with data in a CRM environment (e.g. working with customer data, personalisation and complex databases) to deliver measurable business impact.
- Experience working with CRM tools (no specific tool preferred), building rules based campaigns and automated journeys
- Analytically competent with experience in statistics and analysis
- Confident copywriter with excellent written English
- Basic HTML experience preferred
- Basic SQL experience preferred
- Strong understanding of data privacy and GDPR regulations
Third Space are London’s luxury health clubs; individual in style, bound by a common philosophy: to provide outstanding fitness spaces that members feel are their own.

Third Space is growing, having opened our fifth club, Third Space City in 2018 we are now preparing to launch another new health club in Islington later this year as well as completing major renovations within our existing clubs and launching brand new, market leading products and services.

As we expand, we are looking for an intelligent, driven and entrepreneurial CRM Executive to help us bring our digital ambitions to life.

About the role:

Reporting into the Senior Brand Manager, the successful candidate will take up a new role at Third Space as CRM Executive owning all direct to member communications and campaigns (eCRM, app push messages, text campaigns). The successful candidate will be critical in the business’ growth strategy.

Responsibilities will include but are not limited to:

- Own the member journey end-to-end from a communications strategy and execution point of view:
o Looking at automated and tactical messaging throughout the prospect and member lifecycle showcasing key benefits and club features to ensure they get the most from their membership.
o Identify and create member segments (eg. new joiner, high risk, engaged, un-engaged etc)
o Map current user journey and build clear communication plans for identified segments to support business objectives (acquisition, retention and secondary revenue)
o Along with data analyst, own segmentation and personalisation, proposing segments utilising member data to deliver more relevant campaigns
o Own reporting on the success of these campaigns/strategies

- Work closely with brand, digital, events, business and sales teams to ensure a cohesive marketing communication plan
- Work with design agency and Assistant brand manager to create impactful marketing communications that you are proud of
- Along with the Senior Brand Manager, lead the review and procurement of necessary tools to enhance Third Space CRM capability (CRM tools, analytics tools)
- Work with data analyst to deliver valuable insight, understanding how our members engage with our marketing activity and in turn our services. Use this data to constantly review and improve campaign performance and build CRM plans and strategies

About you

Your personality and the ‘how’ you work is as important to us at Third Space as your skills. The successful candidate will be:
- Entrepreneurial in their approach, with a track record of identifying, proposing and delivering new marketing initiatives
- Self-motivating, once given direction and an objective works decisively, using their initiative to deliver fantastic work
- Analytical mind and strategic and creative thinker
- Has a desire to learn new skills, independently and with support from the business. An ‘expert in training’ with desire to be the best in their field
- Supportive of other team members providing ideas and direction to other team members when required
- Comfortable working outside of their remit to support the business when needed (eg events)
- Thrives working in a small dynamic team, taking part in team activities and contributing positively to team dynamic

Skills and Experience:
- Marketing professional with 3-5 Years CRM experience working within for established brand or agency
- Ideal candidate will have experience working in the travel, retail or health and fitness sectors
- Experience of working with data in a CRM environment (e.g. working with customer data, personalisation and complex databases) to deliver measurable business impact.
- Experience working with CRM tools (no specific tool preferred), building rules based campaigns and automated journeys
- Analytically competent with experience in statistics and analysis
- Confident copywriter with excellent written English
- Basic HTML experience preferred
- Basic SQL experience preferred
- Strong understanding of data privacy and GDPR regulations

Details
Salary Competitive salary
Schedule Full Time
Experience Minimum 3 years of experience
Location 13 Golden Square, Soho, London W1F 9JG, UK

Skills
SQL
HTML
CRM
By applying you confirm you have these skills.


13 Golden Square, Soho, London W1F 9JG, UK