CRM Technical Manager

Are you an expert user of Adobe Campaign, looking for a new challenge within a company that has a hugely successful and diverse brand portfolio? We have a fantastic opportunity for a CRM Technical Manager to become our SME on Adobe Campaign CRM tool, providing technical recommendations and leadership on projects, technical developments, and complex campaigns.

In this varied role, you will ensure the software is performing and stable, liaising with our IT teams if any issues occur, and work closely with them to process any system upgrades and triage any service issues. You will oversee the data schemas within the platform and implement data management activities, and lead with training for the campaign team to ensure knowledge of the tool and support personal development programme. This role also works closely with the CRM Optimisation Manager and Product Manager to deliver the rollout of new CRM innovations, and you will lead new developments to be delivered on time and to budget.

As CRM Technical Manager, you will report into our Channel Optimisation Manager.  Joining a focused and innovative wider CRM Digital Marketing team, working at the home of hospitality (our head office), you may not be serving our guests drinks, but your role will put smiles on our guests and teams faces. This is the place where we get creative, train our teams and crunch our numbers. We’re all about having fun and creating moments to remember across the nation, our head office is no different. 

You’ll be well rewarded…

• Annual Bonus Scheme – We’re all about rewarding the hard work everybody puts in
• Private medical plan- to help keep you safe and secure 
• Office Flexible working; to fit around the other important things in life  
• Love eating out? You'll love it even more with a massive 33% discount across all our brands, so whether its date night at Miller & Carter or family roast at Toby Carvery we’ve got you covered.  What’s more, you can also choose FIVE of your nearest and dearest and sign them up to 20% family and friend’s discount.

On top of all this, we offer a pension, 26 days paid holiday; friends & family discount, high-street shopping discounts; and we even give you free shares! There's also a free employee helpline- to support you with whatever life throws at you.

The Opportunity – CRM Technical Manager

Your role and responsibilities will be challenging and varied, including the following: -

• In-house Adobe Campaign specialist ensuring you are abreast of all the latest Adobe Campaign releases and functionality.
• Responsible for developing technical and complex campaign workflow templates.
• SME providing technical guidance, training, and support to all Adobe Campaign Executives and marketing community.
• Liaison with Marketing, Product and IT to ensure system performance and to support any upgrades or system issues that may arise.
• Lead marketing technology innovation providing recommendations and technical documentation, as well as, testing any initiatives such as new channel integration, digital product development or new systems.
• Work as part of a team with the Product Manager and CRM Optimisation Manager to define and implement the data roadmap.
• Tester for all new developments, enhancements, or complex communications within the system.
• Manager of Adobe Message Centre, managing both implementation and performance.
• Liaise with Service departments including Adobe, data agencies and inhouse helpdesks to triage any Adobe Campaign issues.
• Review Adobe performance, monitoring API, active profiles and campaign set ups.
• Manage all data housekeeping and management.
• Understand and report on all the data schemas and counts within Adobe Campaign.

Just like our brands, our teams are diverse. What we’d like to see from you: -

• Adobe Campaign experience essential.
• Excellent understanding of Campaign management tools and other deployment platforms.
• App, Email and/or SMS knowledge.
• Curious and willing to learn/challenge.
• Experience of working in an Agency environment is desirable
• Experience leading technical and data teams is desirable
• Experienced in multi-channel campaign delivery and always on automated journeys.
• Excellent understanding of digital marketing principles, innovation, and trends.
• Experience in automation and personalisation tool implementation.
• Strong understanding of data segmentation targeting and analytics.
• Strong commercial understanding.
• Experience with CRM & Reporting software is a must for this role.
• Strong communication skills and the ability to build relationships across functions.
• Demonstrated ability to recommend improvements based on stakeholder requirements and drive them through to execution. 
• Excellent Programme and Project Management skills.

Closing Date: 3rd March 2023

This role is Support Technical Grade 

Line Manager: Kate Care

Are you an expert user of Adobe Campaign, looking for a new challenge within a company that has a hugely successful and diverse brand portfolio? We have a fantastic opportunity for a CRM Technical Manager to become our SME on Adobe Campaign CRM tool, providing technical recommendations and leadership on projects, technical developments, and complex campaigns.

In this varied role, you will ensure the software is performing and stable, liaising with our IT teams if any issues occur, and work closely with them to process any system upgrades and triage any service issues. You will oversee the data schemas within the platform and implement data management activities, and lead with training for the campaign team to ensure knowledge of the tool and support personal development programme. This role also works closely with the CRM Optimisation Manager and Product Manager to deliver the rollout of new CRM innovations, and you will lead new developments to be delivered on time and to budget.

As CRM Technical Manager, you will report into our Channel Optimisation Manager.  Joining a focused and innovative wider CRM Digital Marketing team, working at the home of hospitality (our head office), you may not be serving our guests drinks, but your role will put smiles on our guests and teams faces. This is the place where we get creative, train our teams and crunch our numbers. We’re all about having fun and creating moments to remember across the nation, our head office is no different. 

You’ll be well rewarded…

• Annual Bonus Scheme – We’re all about rewarding the hard work everybody puts in
• Private medical plan- to help keep you safe and secure 
• Office Flexible working; to fit around the other important things in life  
• Love eating out? You'll love it even more with a massive 33% discount across all our brands, so whether its date night at Miller & Carter or family roast at Toby Carvery we’ve got you covered.  What’s more, you can also choose FIVE of your nearest and dearest and sign them up to 20% family and friend’s discount.

On top of all this, we offer a pension, 26 days paid holiday; friends & family discount, high-street shopping discounts; and we even give you free shares! There's also a free employee helpline- to support you with whatever life throws at you.

The Opportunity – CRM Technical Manager

Your role and responsibilities will be challenging and varied, including the following: -

• In-house Adobe Campaign specialist ensuring you are abreast of all the latest Adobe Campaign releases and functionality.
• Responsible for developing technical and complex campaign workflow templates.
• SME providing technical guidance, training, and support to all Adobe Campaign Executives and marketing community.
• Liaison with Marketing, Product and IT to ensure system performance and to support any upgrades or system issues that may arise.
• Lead marketing technology innovation providing recommendations and technical documentation, as well as, testing any initiatives such as new channel integration, digital product development or new systems.
• Work as part of a team with the Product Manager and CRM Optimisation Manager to define and implement the data roadmap.
• Tester for all new developments, enhancements, or complex communications within the system.
• Manager of Adobe Message Centre, managing both implementation and performance.
• Liaise with Service departments including Adobe, data agencies and inhouse helpdesks to triage any Adobe Campaign issues.
• Review Adobe performance, monitoring API, active profiles and campaign set ups.
• Manage all data housekeeping and management.
• Understand and report on all the data schemas and counts within Adobe Campaign.

Just like our brands, our teams are diverse. What we’d like to see from you: -

• Adobe Campaign experience essential.
• Excellent understanding of Campaign management tools and other deployment platforms.
• App, Email and/or SMS knowledge.
• Curious and willing to learn/challenge.
• Experience of working in an Agency environment is desirable
• Experience leading technical and data teams is desirable
• Experienced in multi-channel campaign delivery and always on automated journeys.
• Excellent understanding of digital marketing principles, innovation, and trends.
• Experience in automation and personalisation tool implementation.
• Strong understanding of data segmentation targeting and analytics.
• Strong commercial understanding.
• Experience with CRM & Reporting software is a must for this role.
• Strong communication skills and the ability to build relationships across functions.
• Demonstrated ability to recommend improvements based on stakeholder requirements and drive them through to execution. 
• Excellent Programme and Project Management skills.

Closing Date: 3rd March 2023