Job Advert

Digital Marketing Executive

About Montcalm Collection

United by timeless style and peerless service, the Montcalm Collection is London’s compendium of luxury hotels. Housed in elegant Georgian townhouses, an 18th-century brewery, heritage headquarters and a diamond-shaped skyscraper, each hotel reveals a different chapter in the city’s story. Architecture and style may change, but classic hospitality stands the test of time: expect an enduring welcome from our team. We are proud of our past, but even more excited for our future.

Discover the hotels in the collection. Our historic brewery reimagined as a vibrant modern hotel: The Montcalm At The Brewery. Our Georgian charmer with an artful modern spirit: The Montcalm Marble Arch. Our storied city-slicker, housed in the former headquarters of the Royal Mail: The Montcalm Royal London House. Our duo of mindful hotels which set a slower pace: Inhabit Southwick Street and Inhabit Queen’s Gardens.

Overview

Montcalm Collection are looking for a skilled and ambitious Digital Marketing Executive to join our team. You will play a crucial role in driving our digital marketing efforts. This role involves managing SEO and paid media campaigns to enhance our online presence and achieve our marketing objectives. The ideal candidate will have a strong understanding of digital marketing strategies, analytics, and a passion for staying ahead of industry trends. The role requires close collaboration with e-commerce, marketing, PR and external agency teams.

Help to shape the Montcalm Collection’s next chapter and showcase your skills. Become a trusted ambassador for one of our hotels and take advantage of the opportunity to move between properties, achieving the service and product delivery standards for the department with a high degree of customer care and service.

·         Develop and implement digital marketing campaigns to drive brand visibility and engagement.

·         Manage and optimize performance marketing campaigns including paid search, display advertising, and social media advertising.

·         Plan, execute, and manage paid media campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn.

·         Monitor and analyse campaign performance metrics, and adjust strategies as needed.

·         Conduct keyword research and optimize website content for SEO.

·         Prepare monthly reports on SEO and paid media performance.

·         Manage and analyse pay-per-click (PPC) campaigns, including Google Ads, to maximize ROI.

·         Manage content and images on OTA extranets and IBE.

·         Managing Affiliate marketing platform.

·         Prepare production reports from online channels from CRS and other sources.

·         Update and manage Ecommerce calendar for planned promotions – and ensuing tasks

·         Update task status, identify roadblocks.

·         Create and optimize landing pages to improve conversion rates.

·         Track and analyse website traffic and user behaviour using web analytics tools

·         Manage and grow Montcalm Collection's social media presence across various platforms.

·         Create engaging and relevant content for social media channels.

·         Monitor online reviews and respond to customer feedback.

·         Stay up to date with emerging trends and best practices in digital marketing.

·         Collaborate with cross-functional teams to ensure alignment and integration of digital marketing initiatives.

·         Prepare regular reports and present findings to the management team, providing actionable insights and recommendations.

·         Provide insights and recommendations based on data analysis.

·         Coordinate with external agencies and vendors as needed for specialized marketing projects.

·         Attend all required training sessions and meetings.

·         Adhere to all company policies, procedure and business ethics codes.

·         Maintain professional and technical knowledge by attending educational workshops, reviewing professional publications and participating in professional societies.

·         Foster a positive work environment and contribute to the team dynamic.

·         Work in different business segments as required to support company objectives.

·         Be onsite and present at our properties to become familiar with our products, services, clientele and client relationships, conduct site inspections, participate in events and provide immediate support to the GM and team, which is crucial to ensure high-quality, targeted and cohesive marketing efforts.

·         Knowledge of MS Office applications + productivity platforms such as Monday.com / Asana

·         Perform other duties and ad-hoc tasks as assigned by management.

Essential Qualifications

·         Minimum of 3 years management experience in the hospitality industry.  

·         At least 5 years of experience carrying a quota in a direct sales capacity, preferably in a hospitality vendor capacity.

·         Experience in working in similar role within 4- and 5-star hotels in London.

·         Proven experience and deep understanding of luxury markets, and a proven track record in sales and relationship-building within the corporate sector.

·         Adaptability to market trends and a strategic approach to drive revenue in corporate industry

·         Strong analytical skills and proficiency in data analysis tools and Excel.

·         Excellent communication, negotiation, and interpersonal skills to build successful partnerships with clients, partners, and other stakeholders.

·         Innovative mindset and ability to adapt to evolving corporate trends and technologies.

·         Ability to handle multiple projects simultaneously.

·         Results-oriented and driven to achieve revenue and performance targets.

Benefits

·         Collaborative and empowering team dynamics.

·         Pathways for promotions and growth within the brand.

·         Recognition and Rewards Program.

·         Access to an array of discounts via our Benefits Platform.

·         Comprehensive training through Certified Classroom and E-Learnings.

·         28 holidays annually, inclusive of 8 bank holidays. Additional holidays post 2-year tenure.

·         Health incentives: Cash-back on optical, dental, chiropractic, and physio services.

·         Concession on gym memberships.

·         Nutritious meals provided during shifts.

·         Complimentary dry-cleaning service for uniforms.

·         Inclusive pension schemes

Eligibility

Candidates must be authorised to live and work in the UK. Currently, visa sponsorship is not available for this role.

Equal Opportunity Employer

At Montcalm Collection, diversity and inclusion aren't just buzzwords. We genuinely value the unique perspectives each individual brings, regardless of gender, ethnicity, age, disability, or background. Our culture thrives on mutual respect, and we are dedicated to providing a workplace free from discrimination and prejudice.

Should this role resonate with your aspirations, please apply. If not shortlisted, we encourage you to explore other opportunities with us, either now or in the future.

Note: If you do not hear from us within 14 days, kindly consider your application as not shortlisted for this particular role.

Job Advert

Digital Marketing Executive

About Montcalm Collection

United by timeless style and peerless service, the Montcalm Collection is London’s compendium of luxury hotels. Housed in elegant Georgian townhouses, an 18th-century brewery, heritage headquarters and a diamond-shaped skyscraper, each hotel reveals a different chapter in the city’s story. Architecture and style may change, but classic hospitality stands the test of time: expect an enduring welcome from our team. We are proud of our past, but even more excited for our future.

Discover the hotels in the collection. Our historic brewery reimagined as a vibrant modern hotel: The Montcalm At The Brewery. Our Georgian charmer with an artful modern spirit: The Montcalm Marble Arch. Our storied city-slicker, housed in the former headquarters of the Royal Mail: The Montcalm Royal London House. Our duo of mindful hotels which set a slower pace: Inhabit Southwick Street and Inhabit Queen’s Gardens.

Overview

Montcalm Collection are looking for a skilled and ambitious Digital Marketing Executive to join our team. You will play a crucial role in driving our digital marketing efforts. This role involves managing SEO and paid media campaigns to enhance our online presence and achieve our marketing objectives. The ideal candidate will have a strong understanding of digital marketing strategies, analytics, and a passion for staying ahead of industry trends. The role requires close collaboration with e-commerce, marketing, PR and external agency teams.

Help to shape the Montcalm Collection’s next chapter and showcase your skills. Become a trusted ambassador for one of our hotels and take advantage of the opportunity to move between properties, achieving the service and product delivery standards for the department with a high degree of customer care and service.

·         Develop and implement digital marketing campaigns to drive brand visibility and engagement.

·         Manage and optimize performance marketing campaigns including paid search, display advertising, and social media advertising.

·         Plan, execute, and manage paid media campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn.

·         Monitor and analyse campaign performance metrics, and adjust strategies as needed.

·         Conduct keyword research and optimize website content for SEO.

·         Prepare monthly reports on SEO and paid media performance.

·         Manage and analyse pay-per-click (PPC) campaigns, including Google Ads, to maximize ROI.

·         Manage content and images on OTA extranets and IBE.

·         Managing Affiliate marketing platform.

·         Prepare production reports from online channels from CRS and other sources.

·         Update and manage Ecommerce calendar for planned promotions – and ensuing tasks

·         Update task status, identify roadblocks.

·         Create and optimize landing pages to improve conversion rates.

·         Track and analyse website traffic and user behaviour using web analytics tools

·         Manage and grow Montcalm Collection's social media presence across various platforms.

·         Create engaging and relevant content for social media channels.

·         Monitor online reviews and respond to customer feedback.

·         Stay up to date with emerging trends and best practices in digital marketing.

·         Collaborate with cross-functional teams to ensure alignment and integration of digital marketing initiatives.

·         Prepare regular reports and present findings to the management team, providing actionable insights and recommendations.

·         Provide insights and recommendations based on data analysis.

·         Coordinate with external agencies and vendors as needed for specialized marketing projects.

·         Attend all required training sessions and meetings.

·         Adhere to all company policies, procedure and business ethics codes.

·         Maintain professional and technical knowledge by attending educational workshops, reviewing professional publications and participating in professional societies.

·         Foster a positive work environment and contribute to the team dynamic.

·         Work in different business segments as required to support company objectives.

·         Be onsite and present at our properties to become familiar with our products, services, clientele and client relationships, conduct site inspections, participate in events and provide immediate support to the GM and team, which is crucial to ensure high-quality, targeted and cohesive marketing efforts.

·         Knowledge of MS Office applications + productivity platforms such as Monday.com / Asana

·         Perform other duties and ad-hoc tasks as assigned by management.

Essential Qualifications

·         Minimum of 3 years management experience in the hospitality industry.  

·         At least 5 years of experience carrying a quota in a direct sales capacity, preferably in a hospitality vendor capacity.

·         Experience in working in similar role within 4- and 5-star hotels in London.

·         Proven experience and deep understanding of luxury markets, and a proven track record in sales and relationship-building within the corporate sector.

·         Adaptability to market trends and a strategic approach to drive revenue in corporate industry

·         Strong analytical skills and proficiency in data analysis tools and Excel.

·         Excellent communication, negotiation, and interpersonal skills to build successful partnerships with clients, partners, and other stakeholders.

·         Innovative mindset and ability to adapt to evolving corporate trends and technologies.

·         Ability to handle multiple projects simultaneously.

·         Results-oriented and driven to achieve revenue and performance targets.

Benefits

·         Collaborative and empowering team dynamics.

·         Pathways for promotions and growth within the brand.

·         Recognition and Rewards Program.

·         Access to an array of discounts via our Benefits Platform.

·         Comprehensive training through Certified Classroom and E-Learnings.

·         28 holidays annually, inclusive of 8 bank holidays. Additional holidays post 2-year tenure.

·         Health incentives: Cash-back on optical, dental, chiropractic, and physio services.

·         Concession on gym memberships.

·         Nutritious meals provided during shifts.

·         Complimentary dry-cleaning service for uniforms.

·         Inclusive pension schemes

Eligibility

Candidates must be authorised to live and work in the UK. Currently, visa sponsorship is not available for this role.

Equal Opportunity Employer

At Montcalm Collection, diversity and inclusion aren't just buzzwords. We genuinely value the unique perspectives each individual brings, regardless of gender, ethnicity, age, disability, or background. Our culture thrives on mutual respect, and we are dedicated to providing a workplace free from discrimination and prejudice.

Should this role resonate with your aspirations, please apply. If not shortlisted, we encourage you to explore other opportunities with us, either now or in the future.

Note: If you do not hear from us within 14 days, kindly consider your application as not shortlisted for this particular role.