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Social Media Manager
Summary
Social Media Manager
| Salary | To be discussed |
| Schedule | Full Time |
| Experience | Minimum 2 years of experience |
| Location | 2030 Powers Ferry Rd #460, Atlanta, GA 30339, USA |
Social Media Manager
Description
Southern Proper Hospitality is an entrepreneurial organization that values innovation, creativity and attention to detail. The mission of the team of industry leading professionals is to help shape the cultural fabric of Atlanta and beyond by doing nothing short of changing people's lives in and outside of our walls. Southern Proper provides a "short term escape" for diners by creating unique and distinct dining experiences that appeal to customers' sense of adventure. Each restaurant offers a high energy, fun and entertaining atmosphere coupled with genuinely hospitable service and exceptional, high-quality food.
With 23 restaurants currently operating under 8 concepts including The Southern Gentleman, Gypsy Kitchen, The Big Ketch, Chido & Padre's, The Blind Pig Parlour Bar, Milton's Cuisine & Cocktails, Beni's Cubano, and Tin Lizzy's Cantina, as well as some 5 projects planned for the immediate future, this is an exciting time for the company and for those that have helped reach this point. Along with this growth, comes the desire to add quality leadership to our teams to help pave the way for the future.
JOB DESCRIPTION
Essential Functions
The Social Media Manager will be responsible for creating, improving and maintaining digital content to achieve our business goals. Duties will also include sharing content to raise brand awareness and monitoring web traffic and metrics to identify best practices.
Responsibilities
• Create editorial social media marketing calendar for Southern Proper Hospitality Restaurants
• Execute social media marketing across SPH’s Atlanta, NC, FL, and DC Units
• Create and publish engaging content (photography & editing, videography if applicable)
• Develop solid working relationships with Chefs and GMs at SPH restaurants; establish clear channels of communication between the Marketing Team, Front of House and Back of House
• Use content management systems to analyze website traffic, social content and marketing initiatives and user engagement metrics to improve engagement overall
• Stay up-to-date with developments and generate new ideas & research competition
• Facilitate online conversations with customers and respond to queries
• Report on online reviews and feedback from customers and fans & work with General Managers to respond appropriately
• Suggest new ways to attract prospective customers, like promotions and competitions
Guidelines
• Create, curate and manage all published content with respect to images, video and written copy for Facebook, Twitter, Instagram, and LinkedIn.
• Follow blogs and social media content from our competitors and adjust our digital marketing strategies accordingly.
• Plan, organize and implement social media promotions, in coordination with the Marketing Director and each location’s GM and Chef.
• Build a sense of community between our social media followers by replying to all their comments and messages in real time and within a 24-hour cycle.
• Keep all social media content current with respect to the web sites.
• Answer and follow all reviews in real time with in a 24-hour cycle.
• Develop brand awareness and name recognition strategies over social media.
• Create a regular publishing schedule for all the SPH concepts (4-5 posts per week per brand)
• Create specific engagement content for each venue that targets the social media followers to engage.
• Grow social media followers thru specific promotions indented for more likes and followers.
• Analysis of weekly data with respect to audience growth, audience profile, audience engagement, content reach, engagement by content type leads, response rate and quality and negative feedback. Then adjust and follow up on affective strategies to counter.
• Conduct and create cross promotions between venues regionally.
• Identify and create structured target group for promotions.
• Create programs and follow up sheets for staff to share and engage with content for their respective venue.
• Create one monthly community out reach content and promotion to engage targeted audience in the surrounding area.
• Drive traffic to respective venue websites with content target to it. SEO (Search engine optimization) optional if possible.
• Pick a staff member once a week from the region, BOH & FOH, including chef or management team and post about them, their experience and cool and trendy things they are doing at the venue.
• Create weekly contests.
Requirements
• Photography, Videography and Editing skills
• Hands on experience with Adobe Suite & Microsoft Suite
• Experience with social media scheduling tools
• Expertise in multiple social media platforms
• Excellent writing skills in English & attention to detail
• Multitasking and analytical skills
Work Environment
This job operates in an operations-based position with 85 percent of the work done in the restaurant units amongst guests and staff. This role routinely uses standard mobile office equipment such as laptops, phones, tablets, and other electronic devices. When in and office environment, desktops, faxes, file cabinets, scanners, and other office equipment may be used.
Position Type and Expected Hours of Work
This is a full-time position. Days and hours of work are decided by operational flow. The digital marketing manager works when there are things to share in our restaurants which could be during nights, weekends, and holidays.
Travel
Travel may be required for this position around North Carolina, Washington DC, Florida, and throughout Atlanta to produce content as needed.
Required Education & Experience
Bachelor’s Degree and at least two years of digital marketing experience.
Preferred Education & Experience
Previous experience in hospitality or restaurant industry in any capacity.
With 23 restaurants currently operating under 8 concepts including The Southern Gentleman, Gypsy Kitchen, The Big Ketch, Chido & Padre's, The Blind Pig Parlour Bar, Milton's Cuisine & Cocktails, Beni's Cubano, and Tin Lizzy's Cantina, as well as some 5 projects planned for the immediate future, this is an exciting time for the company and for those that have helped reach this point. Along with this growth, comes the desire to add quality leadership to our teams to help pave the way for the future.
JOB DESCRIPTION
Essential Functions
The Social Media Manager will be responsible for creating, improving and maintaining digital content to achieve our business goals. Duties will also include sharing content to raise brand awareness and monitoring web traffic and metrics to identify best practices.
Responsibilities
• Create editorial social media marketing calendar for Southern Proper Hospitality Restaurants
• Execute social media marketing across SPH’s Atlanta, NC, FL, and DC Units
• Create and publish engaging content (photography & editing, videography if applicable)
• Develop solid working relationships with Chefs and GMs at SPH restaurants; establish clear channels of communication between the Marketing Team, Front of House and Back of House
• Use content management systems to analyze website traffic, social content and marketing initiatives and user engagement metrics to improve engagement overall
• Stay up-to-date with developments and generate new ideas & research competition
• Facilitate online conversations with customers and respond to queries
• Report on online reviews and feedback from customers and fans & work with General Managers to respond appropriately
• Suggest new ways to attract prospective customers, like promotions and competitions
Guidelines
• Create, curate and manage all published content with respect to images, video and written copy for Facebook, Twitter, Instagram, and LinkedIn.
• Follow blogs and social media content from our competitors and adjust our digital marketing strategies accordingly.
• Plan, organize and implement social media promotions, in coordination with the Marketing Director and each location’s GM and Chef.
• Build a sense of community between our social media followers by replying to all their comments and messages in real time and within a 24-hour cycle.
• Keep all social media content current with respect to the web sites.
• Answer and follow all reviews in real time with in a 24-hour cycle.
• Develop brand awareness and name recognition strategies over social media.
• Create a regular publishing schedule for all the SPH concepts (4-5 posts per week per brand)
• Create specific engagement content for each venue that targets the social media followers to engage.
• Grow social media followers thru specific promotions indented for more likes and followers.
• Analysis of weekly data with respect to audience growth, audience profile, audience engagement, content reach, engagement by content type leads, response rate and quality and negative feedback. Then adjust and follow up on affective strategies to counter.
• Conduct and create cross promotions between venues regionally.
• Identify and create structured target group for promotions.
• Create programs and follow up sheets for staff to share and engage with content for their respective venue.
• Create one monthly community out reach content and promotion to engage targeted audience in the surrounding area.
• Drive traffic to respective venue websites with content target to it. SEO (Search engine optimization) optional if possible.
• Pick a staff member once a week from the region, BOH & FOH, including chef or management team and post about them, their experience and cool and trendy things they are doing at the venue.
• Create weekly contests.
Requirements
• Photography, Videography and Editing skills
• Hands on experience with Adobe Suite & Microsoft Suite
• Experience with social media scheduling tools
• Expertise in multiple social media platforms
• Excellent writing skills in English & attention to detail
• Multitasking and analytical skills
Work Environment
This job operates in an operations-based position with 85 percent of the work done in the restaurant units amongst guests and staff. This role routinely uses standard mobile office equipment such as laptops, phones, tablets, and other electronic devices. When in and office environment, desktops, faxes, file cabinets, scanners, and other office equipment may be used.
Position Type and Expected Hours of Work
This is a full-time position. Days and hours of work are decided by operational flow. The digital marketing manager works when there are things to share in our restaurants which could be during nights, weekends, and holidays.
Travel
Travel may be required for this position around North Carolina, Washington DC, Florida, and throughout Atlanta to produce content as needed.
Required Education & Experience
Bachelor’s Degree and at least two years of digital marketing experience.
Preferred Education & Experience
Previous experience in hospitality or restaurant industry in any capacity.
Southern Proper Hospitality is an entrepreneurial organization that values innovation, creativity and attention to detail. The mission of the team of industry leading professionals is to help shape the cultural fabric of Atlanta and beyond by doing nothing short of changing people's lives in and outside of our walls. Southern Proper provides a "short term escape" for diners by creating unique and distinct dining experiences that appeal to customers' sense of adventure. Each restaurant offers a high energy, fun and entertaining atmosphere coupled with genuinely hospitable service and exceptional, high-quality food.
With 23 restaurants currently operating under 8 concepts including The Southern Gentleman, Gypsy Kitchen, The Big Ketch, Chido & Padre's, The Blind Pig Parlour Bar, Milton's Cuisine & Cocktails, Beni's Cubano, and Tin Lizzy's Cantina, as well as some 5 projects planned for the immediate future, this is an exciting time for the company and for those that have helped reach this point. Along with this growth, comes the desire to add quality leadership to our teams to help pave the way for the future.
JOB DESCRIPTION
Essential Functions
The Social Media Manager will be responsible for creating, improving and maintaining digital content to achieve our business goals. Duties will also include sharing content to raise brand awareness and monitoring web traffic and metrics to identify best practices.
Responsibilities
• Create editorial social media marketing calendar for Southern Proper Hospitality Restaurants
• Execute social media marketing across SPH’s Atlanta, NC, FL, and DC Units
• Create and publish engaging content (photography & editing, videography if applicable)
• Develop solid working relationships with Chefs and GMs at SPH restaurants; establish clear channels of communication between the Marketing Team, Front of House and Back of House
• Use content management systems to analyze website traffic, social content and marketing initiatives and user engagement metrics to improve engagement overall
• Stay up-to-date with developments and generate new ideas & research competition
• Facilitate online conversations with customers and respond to queries
• Report on online reviews and feedback from customers and fans & work with General Managers to respond appropriately
• Suggest new ways to attract prospective customers, like promotions and competitions
Guidelines
• Create, curate and manage all published content with respect to images, video and written copy for Facebook, Twitter, Instagram, and LinkedIn.
• Follow blogs and social media content from our competitors and adjust our digital marketing strategies accordingly.
• Plan, organize and implement social media promotions, in coordination with the Marketing Director and each location’s GM and Chef.
• Build a sense of community between our social media followers by replying to all their comments and messages in real time and within a 24-hour cycle.
• Keep all social media content current with respect to the web sites.
• Answer and follow all reviews in real time with in a 24-hour cycle.
• Develop brand awareness and name recognition strategies over social media.
• Create a regular publishing schedule for all the SPH concepts (4-5 posts per week per brand)
• Create specific engagement content for each venue that targets the social media followers to engage.
• Grow social media followers thru specific promotions indented for more likes and followers.
• Analysis of weekly data with respect to audience growth, audience profile, audience engagement, content reach, engagement by content type leads, response rate and quality and negative feedback. Then adjust and follow up on affective strategies to counter.
• Conduct and create cross promotions between venues regionally.
• Identify and create structured target group for promotions.
• Create programs and follow up sheets for staff to share and engage with content for their respective venue.
• Create one monthly community out reach content and promotion to engage targeted audience in the surrounding area.
• Drive traffic to respective venue websites with content target to it. SEO (Search engine optimization) optional if possible.
• Pick a staff member once a week from the region, BOH & FOH, including chef or management team and post about them, their experience and cool and trendy things they are doing at the venue.
• Create weekly contests.
Requirements
• Photography, Videography and Editing skills
• Hands on experience with Adobe Suite & Microsoft Suite
• Experience with social media scheduling tools
• Expertise in multiple social media platforms
• Excellent writing skills in English & attention to detail
• Multitasking and analytical skills
Work Environment
This job operates in an operations-based position with 85 percent of the work done in the restaurant units amongst guests and staff. This role routinely uses standard mobile office equipment such as laptops, phones, tablets, and other electronic devices. When in and office environment, desktops, faxes, file cabinets, scanners, and other office equipment may be used.
Position Type and Expected Hours of Work
This is a full-time position. Days and hours of work are decided by operational flow. The digital marketing manager works when there are things to share in our restaurants which could be during nights, weekends, and holidays.
Travel
Travel may be required for this position around North Carolina, Washington DC, Florida, and throughout Atlanta to produce content as needed.
Required Education & Experience
Bachelor’s Degree and at least two years of digital marketing experience.
Preferred Education & Experience
Previous experience in hospitality or restaurant industry in any capacity.
With 23 restaurants currently operating under 8 concepts including The Southern Gentleman, Gypsy Kitchen, The Big Ketch, Chido & Padre's, The Blind Pig Parlour Bar, Milton's Cuisine & Cocktails, Beni's Cubano, and Tin Lizzy's Cantina, as well as some 5 projects planned for the immediate future, this is an exciting time for the company and for those that have helped reach this point. Along with this growth, comes the desire to add quality leadership to our teams to help pave the way for the future.
JOB DESCRIPTION
Essential Functions
The Social Media Manager will be responsible for creating, improving and maintaining digital content to achieve our business goals. Duties will also include sharing content to raise brand awareness and monitoring web traffic and metrics to identify best practices.
Responsibilities
• Create editorial social media marketing calendar for Southern Proper Hospitality Restaurants
• Execute social media marketing across SPH’s Atlanta, NC, FL, and DC Units
• Create and publish engaging content (photography & editing, videography if applicable)
• Develop solid working relationships with Chefs and GMs at SPH restaurants; establish clear channels of communication between the Marketing Team, Front of House and Back of House
• Use content management systems to analyze website traffic, social content and marketing initiatives and user engagement metrics to improve engagement overall
• Stay up-to-date with developments and generate new ideas & research competition
• Facilitate online conversations with customers and respond to queries
• Report on online reviews and feedback from customers and fans & work with General Managers to respond appropriately
• Suggest new ways to attract prospective customers, like promotions and competitions
Guidelines
• Create, curate and manage all published content with respect to images, video and written copy for Facebook, Twitter, Instagram, and LinkedIn.
• Follow blogs and social media content from our competitors and adjust our digital marketing strategies accordingly.
• Plan, organize and implement social media promotions, in coordination with the Marketing Director and each location’s GM and Chef.
• Build a sense of community between our social media followers by replying to all their comments and messages in real time and within a 24-hour cycle.
• Keep all social media content current with respect to the web sites.
• Answer and follow all reviews in real time with in a 24-hour cycle.
• Develop brand awareness and name recognition strategies over social media.
• Create a regular publishing schedule for all the SPH concepts (4-5 posts per week per brand)
• Create specific engagement content for each venue that targets the social media followers to engage.
• Grow social media followers thru specific promotions indented for more likes and followers.
• Analysis of weekly data with respect to audience growth, audience profile, audience engagement, content reach, engagement by content type leads, response rate and quality and negative feedback. Then adjust and follow up on affective strategies to counter.
• Conduct and create cross promotions between venues regionally.
• Identify and create structured target group for promotions.
• Create programs and follow up sheets for staff to share and engage with content for their respective venue.
• Create one monthly community out reach content and promotion to engage targeted audience in the surrounding area.
• Drive traffic to respective venue websites with content target to it. SEO (Search engine optimization) optional if possible.
• Pick a staff member once a week from the region, BOH & FOH, including chef or management team and post about them, their experience and cool and trendy things they are doing at the venue.
• Create weekly contests.
Requirements
• Photography, Videography and Editing skills
• Hands on experience with Adobe Suite & Microsoft Suite
• Experience with social media scheduling tools
• Expertise in multiple social media platforms
• Excellent writing skills in English & attention to detail
• Multitasking and analytical skills
Work Environment
This job operates in an operations-based position with 85 percent of the work done in the restaurant units amongst guests and staff. This role routinely uses standard mobile office equipment such as laptops, phones, tablets, and other electronic devices. When in and office environment, desktops, faxes, file cabinets, scanners, and other office equipment may be used.
Position Type and Expected Hours of Work
This is a full-time position. Days and hours of work are decided by operational flow. The digital marketing manager works when there are things to share in our restaurants which could be during nights, weekends, and holidays.
Travel
Travel may be required for this position around North Carolina, Washington DC, Florida, and throughout Atlanta to produce content as needed.
Required Education & Experience
Bachelor’s Degree and at least two years of digital marketing experience.
Preferred Education & Experience
Previous experience in hospitality or restaurant industry in any capacity.
Details
| Salary | To be discussed |
| Schedule | Full Time |
| Experience | Minimum 2 years of experience |
| Location | 2030 Powers Ferry Rd #460, Atlanta, GA 30339, USA |
Skills
communication
Flexibility
Photoshop
Creativity
Organization
customer care
Social Media Management
photography
Content Creation
Writing Ability
Aptitude to Learn
By applying you confirm you have these skills.
Southern Proper Hospitality
| Salary | To be discussed |
| Schedule | Full Time |
| Experience | Minimum 2 years of experience |
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2030 Powers Ferry Rd #460, Atlanta, GA 30339, USA