Responsible for executing the marketing plan, producing creative output and undertaking project management of impactful and engaging brand building and performance marketing initiatives to ensure a seamless multi-channel strategy which drives brand awareness, customer acquisition, and revenue growth. This role is in close collaboration with Creative / Brand partners Rogue Village who take a leading role in Lost Shore’s overarching Communications strategy and execution.

What you will be doing:

· Contribute to and implement a strategic marketing plan aligned with the overarching business objectives and targets.

· Work within the marketing budget, tracking ROI and optimising spend for maximum impact.

· Develop / evolve the brand identity in consultation with the senior leadership team (SLT) and Rogue Village.

· Manage and oversee paid digital marketing campaigns including, PPC/Google Ads, Meta and YouTube.

· Monitor, review, and report on all marketing activities and ROI/ROAS.

· Work closely with the PR agency to plan and execute PR and media strategies to generate press coverage and brand visibility in line with business objectives.

· Produce high quality and on-brand written content for social media, email marketing and blog content, taking an active creative and writing role.

· Ensure a consistent, vibrant and engaging Lost Shore ‘voice’ across all touchpoints.

· Manage the Social Media team, guide content, developing briefs and stories in line with on-site Lost Shore activities.

· Develop and maintain relationships with key tourism boards, influencers, and industry partners.

· Lead market research and competitor analysis to identify trends and opportunities.

· Collaborate with sales, operations, and hospitality teams to ensure cohesive marketing efforts across the resort.

· Gain a deeper understanding of our customer base through data-driven insights, enabling us to better align marketing efforts to attract high-value target audiences and drive repeat bookings from existing customers.

· Routinely share insights, progress, results, learnings, and relevant industry trends, with the broader team.

What you will bring:

· Strong track record in a Marketing Manager role

· Creativity, ability to conceptualise and deliver exceptional marketing initiatives

· Experience of surf or related outdoor industries

· Exceptional written and verbal communication skills, ability to train and disseminate information effectively 

· Deep understanding of the company´s values and purpose 

· An ability to work under pressure, with a drive and determination to achieve the best. 

· Excellent organisational, time-management and project management skills 

· Ethically minded with a recognition of our social and environmental responsibilities. 

· Completely committed to equality, diversity and inclusion for all.

What We Offer:

·        An opporunity to part of a creative and innovative team.

·        A full-time, permanent contract with competitive salary.

·        Opportunity to grow with an ambitious, forward-thinking team.

·        Access to the resort’s activities and a range of staff benefits.

·        A supportive, creative environment where your input truly matters.

Responsible for executing the marketing plan, producing creative output and undertaking project management of impactful and engaging brand building and performance marketing initiatives to ensure a seamless multi-channel strategy which drives brand awareness, customer acquisition, and revenue growth. This role is in close collaboration with Creative / Brand partners Rogue Village who take a leading role in Lost Shore’s overarching Communications strategy and execution.

What you will be doing:

· Contribute to and implement a strategic marketing plan aligned with the overarching business objectives and targets.

· Work within the marketing budget, tracking ROI and optimising spend for maximum impact.

· Develop / evolve the brand identity in consultation with the senior leadership team (SLT) and Rogue Village.

· Manage and oversee paid digital marketing campaigns including, PPC/Google Ads, Meta and YouTube.

· Monitor, review, and report on all marketing activities and ROI/ROAS.

· Work closely with the PR agency to plan and execute PR and media strategies to generate press coverage and brand visibility in line with business objectives.

· Produce high quality and on-brand written content for social media, email marketing and blog content, taking an active creative and writing role.

· Ensure a consistent, vibrant and engaging Lost Shore ‘voice’ across all touchpoints.

· Manage the Social Media team, guide content, developing briefs and stories in line with on-site Lost Shore activities.

· Develop and maintain relationships with key tourism boards, influencers, and industry partners.

· Lead market research and competitor analysis to identify trends and opportunities.

· Collaborate with sales, operations, and hospitality teams to ensure cohesive marketing efforts across the resort.

· Gain a deeper understanding of our customer base through data-driven insights, enabling us to better align marketing efforts to attract high-value target audiences and drive repeat bookings from existing customers.

· Routinely share insights, progress, results, learnings, and relevant industry trends, with the broader team.

What you will bring:

· Strong track record in a Marketing Manager role

· Creativity, ability to conceptualise and deliver exceptional marketing initiatives

· Experience of surf or related outdoor industries

· Exceptional written and verbal communication skills, ability to train and disseminate information effectively 

· Deep understanding of the company´s values and purpose 

· An ability to work under pressure, with a drive and determination to achieve the best. 

· Excellent organisational, time-management and project management skills 

· Ethically minded with a recognition of our social and environmental responsibilities. 

· Completely committed to equality, diversity and inclusion for all.

What We Offer:

·        An opporunity to part of a creative and innovative team.

·        A full-time, permanent contract with competitive salary.

·        Opportunity to grow with an ambitious, forward-thinking team.

·        Access to the resort’s activities and a range of staff benefits.

·        A supportive, creative environment where your input truly matters.