Already a renowned name in international luxury hospitality, with critically acclaimed sites across Europe and Dubai, we are now expanding into wellness. Next year we are launching Sonara, a flagship luxury spa in Chelsea offering immersive bathhouse experience, a range of therapies and treatments, private suites and bespoke high-end finishes. We are now looking for a dynamic, strategic and creative Brand Marketing Manager to define, develop & deliver Sonara’s brand identity, positioning and storytelling as we prepare for opening and beyond.

As Brand Marketing Manager, you will:

• Develop and execute a holistic brand marketing strategy for Sonara, reflecting our luxury positioning, wellness philosophy and design ethos
• Lead pre-opening marketing initiatives: building awareness, generating buzz, and establishing the brand in London via integrated campaigns
• Manage brand storytelling across all touchpoints: website, social media, PR, content, partnerships, events and experiential marketing
• Activate and manage relationships with media, influencers, wellness ambassadors and luxury partners
• Oversee production of high-end creative assets, brand guidelines, lookbooks, digital content and press materials, ensuring visual and tonal consistency
• Work closely with external agencies (creative, PR, digital) and internal stakeholders (Operations, Design, Sales, People) to drive brand-aligned activations
• Plan and execute exclusive events, launches, VIP activations and brand experiences to reinforce Sonara’s prestige and attract target audiences
• Monitor and analyse campaign performance (KPIs, ROI, brand metrics), leveraging data to optimise strategies and report to senior leadership
• Guide the development of storytelling narratives for Sonara’s wellness rituals, thermal zones, architecture and signature treatments

Key Requirements

• Experience in brand marketing within premium hospitality, luxury wellness, 5* hotels/resorts or high-end lifestyle sectors
• Proven track record of leading integrated luxury campaigns from strategy to execution, including pre-opening or new-concept launches
• Deep understanding of luxury consumer behaviour and brand positioning in the high-end market
• Excellent storyteller with strong writing skills and the ability to craft compelling narratives across channels
• Proficiency in digital marketing, content strategy, social media and SEO
• Strong project management skills, with experience managing cross-functional teams and external agencies
• Exceptional stakeholder management: able to collaborate with design, operations, creative, and senior leadership
• Creative flair combined with analytical mindset; able to measure, interpret, and act on marketing performance metrics
• Excellent communication and presentation skills
• High attention to detail and a refined aesthetic sensibility

Preferred Experience:

• Worked on pre-opening wellness or hospitality concept brands
• Experience running premium events, luxury partnerships, influencer programs, or VIP activations
• Experience in public relations and engaging with high-tier media

Why Join Us?

• Be part of a transformative wellness concept: helping to build Sonara from pre-opening phase into an iconic, design-led spa destination
• Opportunity to shape a luxury brand identity from scratch, with creative freedom and senior exposure
• Work with world-class designers, wellness experts and luxury partners to bring Sonara’s brand to life
• Competitive compensation package of up to £70,000 and professional development opportunities within the wider group
• A collaborative, entrepreneurial culture: small, agile and high-impact team environment

Already a renowned name in international luxury hospitality, with critically acclaimed sites across Europe and Dubai, we are now expanding into wellness. Next year we are launching Sonara, a flagship luxury spa in Chelsea offering immersive bathhouse experience, a range of therapies and treatments, private suites and bespoke high-end finishes. We are now looking for a dynamic, strategic and creative Brand Marketing Manager to define, develop & deliver Sonara’s brand identity, positioning and storytelling as we prepare for opening and beyond.

As Brand Marketing Manager, you will:

• Develop and execute a holistic brand marketing strategy for Sonara, reflecting our luxury positioning, wellness philosophy and design ethos
• Lead pre-opening marketing initiatives: building awareness, generating buzz, and establishing the brand in London via integrated campaigns
• Manage brand storytelling across all touchpoints: website, social media, PR, content, partnerships, events and experiential marketing
• Activate and manage relationships with media, influencers, wellness ambassadors and luxury partners
• Oversee production of high-end creative assets, brand guidelines, lookbooks, digital content and press materials, ensuring visual and tonal consistency
• Work closely with external agencies (creative, PR, digital) and internal stakeholders (Operations, Design, Sales, People) to drive brand-aligned activations
• Plan and execute exclusive events, launches, VIP activations and brand experiences to reinforce Sonara’s prestige and attract target audiences
• Monitor and analyse campaign performance (KPIs, ROI, brand metrics), leveraging data to optimise strategies and report to senior leadership
• Guide the development of storytelling narratives for Sonara’s wellness rituals, thermal zones, architecture and signature treatments

Key Requirements

• Experience in brand marketing within premium hospitality, luxury wellness, 5* hotels/resorts or high-end lifestyle sectors
• Proven track record of leading integrated luxury campaigns from strategy to execution, including pre-opening or new-concept launches
• Deep understanding of luxury consumer behaviour and brand positioning in the high-end market
• Excellent storyteller with strong writing skills and the ability to craft compelling narratives across channels
• Proficiency in digital marketing, content strategy, social media and SEO
• Strong project management skills, with experience managing cross-functional teams and external agencies
• Exceptional stakeholder management: able to collaborate with design, operations, creative, and senior leadership
• Creative flair combined with analytical mindset; able to measure, interpret, and act on marketing performance metrics
• Excellent communication and presentation skills
• High attention to detail and a refined aesthetic sensibility

Preferred Experience:

• Worked on pre-opening wellness or hospitality concept brands
• Experience running premium events, luxury partnerships, influencer programs, or VIP activations
• Experience in public relations and engaging with high-tier media

Why Join Us?

• Be part of a transformative wellness concept: helping to build Sonara from pre-opening phase into an iconic, design-led spa destination
• Opportunity to shape a luxury brand identity from scratch, with creative freedom and senior exposure
• Work with world-class designers, wellness experts and luxury partners to bring Sonara’s brand to life
• Competitive compensation package of up to £70,000 and professional development opportunities within the wider group
• A collaborative, entrepreneurial culture: small, agile and high-impact team environment