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Senior Marketing & Communications Manager
Fairmont Windsor Park
Senior Marketing & Communications Manager
Fairmont Windsor Park
Full Time
5
Years
Experience
To be discussed
Full Time
5
Years
Experience
To be discussed
Skills
Fluent in English
Description
About us...
Fairmont Windsor Park is a beautiful, heartfelt retreat surrounded by 40 acresof English countryside that blends iconic heritage with modern elegance. Our five-star hotel includes 251 luxurious bedrooms and suites accompanied by 7 restaurants and bars offering an unrivalled dining experience. The spa and wellness facilities are inspired by nature and the hotel has state of the art conference facilities.
A bit about what you will do...
This is an exciting and varied role where you will work closely with various divisions in the hotel and head office to directly support the commercial objectives of the hotel through effective marketing strategies in the appropriate marketing channels. You will report jointly to and work very closely with the Group Director of Marketing & Communications and the hotel General Manager to support with executing the press and influencer plan, oversee and plan all photography and videography for the hotel and for 3rd parties as necessary. You will look after guest and member communications and collateral. Digital and social media strategy, approval and input, as well as advertising management and execution
- Guest communications & collateral, including email marketing for database subscribers and members.
- Social media strategy, approval & input to drive conversion (traffic to website), engagement and grow the community.
- Advertising management and execution. Building the budget and plans to drive awareness and ensuring adverts and assets are created and distributed on time to the relevant publications.
- Food & Beverage marketing and communications strategy and execution. Working with relevant department to drive awareness, website traffic and bookings.
- Spa & Wellness marketing and communications strategy and execution. Working with relevant department to drive awareness, website traffic and bookings.
- Meetings, Events and weddings marketing and communications strategy and execution. Working with relevant department to drive awareness, website traffic and bookings.
- Luxury travel marketing and communications strategy and execution to reach and attract the right audiences for the hotel, including but not limited to: luxury traveller, couples, families, events audience, weddings, locals, wellness audience etc. Prepare media review stays internally to ensure the journalists and influencers have the best possible stays, including making all reservations, informing the teams, preparing arrivals, doing hotel tours, and following up to ensure the coverage is happening and that it is reported appropriately.
- Photography and videography management. Ensure the hotel photography and videography is up to date. Write shot lists depending on hotel and content needs, plan and oversee shoot. Manage photography and videography budgets. Gain Accor approval of images and oversee successful loading of mages to all digital channels.
- Digital marketing input and overall responsibility for all brand websites and 3rd parties' websites.
- Quarterly, monthly and weekly reporting across all touchpoints for sharing with internal stakeholders. Analysing results and pulling relevant learning and insight to be shared as necessary.
- Ensure all the projects of the marketing team are delivered on time and accurately, taking responsibility for checking spelling, grammar and content accuracy.
- Implement Fairmont brand marketing strategies at local level and work closely with Accor and Fairmont teams.
- Support to head office marketing teams as and when required.
More about you...
- A minimum of 5 years of relevant experience including luxury market experience.
- Able to lead a team effectively while motivating and driving performance to meet goals and objectives.
- Educated to degree level or relevant marketing qualification.
- Exceptional communication skills (verbal and written) and the ability to deal with people at all levels.
- Organised and self-motivated.
- Strong analytical skills and data driven thinking.
- Strong knowledge of social media and how to optimize the strategy, engagement and conversion.
- Exceptional eye for detail in line with a luxury brand's expectations.
- Technical ability to produce creative design material. Knowledge and experience of Adobe Suite (In Design preferable), Canva or equivalent.
- Creative writing skills for promotions content, website and brand collateral.
- Good IT skills, particularly with Microsoft Power Point, Microsoft Excel and Microsoft Word.
What’s in it for you…
Competitive salary
Holiday – 28 days holiday, enhanced after 5 years of service.
But there’s more...
Free meals on duty.
on-site parking is available whilst on duty.
Discounted employee friends & family rates at Arora Hotels.
Food and beverage discounts.
Christmas gifts and employee parties.
Introduce a friend scheme.
Cycle 2 work scheme.
UK attraction discounts @ Merlin Entertainments.
Taste card.
Life assurance scheme.
Wage stream.
Employee assistance programme.
Arora star employee recognition.
Long service recognition award.
Grow with us...
We are growing rapidly and with growth comes advancement opportunities. Being part of the Arora group there are exciting opportunities for career progression and development across our properties and brands.
About us...
Fairmont Windsor Park is a beautiful, heartfelt retreat surrounded by 40 acresof English countryside that blends iconic heritage with modern elegance. Our five-star hotel includes 251 luxurious bedrooms and suites accompanied by 7 restaurants and bars offering an unrivalled dining experience. The spa and wellness facilities are inspired by nature and the hotel has state of the art conference facilities.
A bit about what you will do...
This is an exciting and varied role where you will work closely with various divisions in the hotel and head office to directly support the commercial objectives of the hotel through effective marketing strategies in the appropriate marketing channels. You will report jointly to and work very closely with the Group Director of Marketing & Communications and the hotel General Manager to support with executing the press and influencer plan, oversee and plan all photography and videography for the hotel and for 3rd parties as necessary. You will look after guest and member communications and collateral. Digital and social media strategy, approval and input, as well as advertising management and execution
- Guest communications & collateral, including email marketing for database subscribers and members.
- Social media strategy, approval & input to drive conversion (traffic to website), engagement and grow the community.
- Advertising management and execution. Building the budget and plans to drive awareness and ensuring adverts and assets are created and distributed on time to the relevant publications.
- Food & Beverage marketing and communications strategy and execution. Working with relevant department to drive awareness, website traffic and bookings.
- Spa & Wellness marketing and communications strategy and execution. Working with relevant department to drive awareness, website traffic and bookings.
- Meetings, Events and weddings marketing and communications strategy and execution. Working with relevant department to drive awareness, website traffic and bookings.
- Luxury travel marketing and communications strategy and execution to reach and attract the right audiences for the hotel, including but not limited to: luxury traveller, couples, families, events audience, weddings, locals, wellness audience etc. Prepare media review stays internally to ensure the journalists and influencers have the best possible stays, including making all reservations, informing the teams, preparing arrivals, doing hotel tours, and following up to ensure the coverage is happening and that it is reported appropriately.
- Photography and videography management. Ensure the hotel photography and videography is up to date. Write shot lists depending on hotel and content needs, plan and oversee shoot. Manage photography and videography budgets. Gain Accor approval of images and oversee successful loading of mages to all digital channels.
- Digital marketing input and overall responsibility for all brand websites and 3rd parties' websites.
- Quarterly, monthly and weekly reporting across all touchpoints for sharing with internal stakeholders. Analysing results and pulling relevant learning and insight to be shared as necessary.
- Ensure all the projects of the marketing team are delivered on time and accurately, taking responsibility for checking spelling, grammar and content accuracy.
- Implement Fairmont brand marketing strategies at local level and work closely with Accor and Fairmont teams.
- Support to head office marketing teams as and when required.
More about you...
- A minimum of 5 years of relevant experience including luxury market experience.
- Able to lead a team effectively while motivating and driving performance to meet goals and objectives.
- Educated to degree level or relevant marketing qualification.
- Exceptional communication skills (verbal and written) and the ability to deal with people at all levels.
- Organised and self-motivated.
- Strong analytical skills and data driven thinking.
- Strong knowledge of social media and how to optimize the strategy, engagement and conversion.
- Exceptional eye for detail in line with a luxury brand's expectations.
- Technical ability to produce creative design material. Knowledge and experience of Adobe Suite (In Design preferable), Canva or equivalent.
- Creative writing skills for promotions content, website and brand collateral.
- Good IT skills, particularly with Microsoft Power Point, Microsoft Excel and Microsoft Word.
What’s in it for you…
Competitive salary
Holiday – 28 days holiday, enhanced after 5 years of service.
But there’s more...
Free meals on duty.
on-site parking is available whilst on duty.
Discounted employee friends & family rates at Arora Hotels.
Food and beverage discounts.
Christmas gifts and employee parties.
Introduce a friend scheme.
Cycle 2 work scheme.
UK attraction discounts @ Merlin Entertainments.
Taste card.
Life assurance scheme.
Wage stream.
Employee assistance programme.
Arora star employee recognition.
Long service recognition award.
Grow with us...
We are growing rapidly and with growth comes advancement opportunities. Being part of the Arora group there are exciting opportunities for career progression and development across our properties and brands.
Senior Marketing & Communications Manager
Full Time
5
Years
Experience
To be discussed
Skills
Fluent in English
Bishopsgate Road, Englefield Green, England TW20 0YL, United Kingdom