Head of Revenue

Head of Revenue - London or Zurich based

About Artfarm

Artfarm is an independent international hospitality company where art, culture, and exceptional hospitality come together to create unforgettable destinations. Founded by Iwan and Manuela Wirth, every Artfarm destination is thoughtfully designed to celebrate the unique character and local culture of its location.

Today, Artfarm's award-winning portfolio spans some of the world's most distinctive destinations, including The Audley Public House and Mount St. Restaurant in London; Fife Arms Hotel in Braemar and Fish Shop in Ballater, Scotland; Farm Shop and Da Costa in Somerset; Cantina in Menorca; Chesa Marchetta in Sils Maria, Switzerland; Manuela in New York and Los Angeles; and Fish Shop Bar & Restaurant in Washington D.C.

Head of Revenue

This exciting new role can be based either in London or Zurich reporting to the MD and Global Commercial Director. 

We need a senior, hands-on expert to own room revenue maximisation across the Artfarm portfolio:

• Fife Arms ( Braemar, Scotland) 
• Chesa Marchetta ( Sils Maria, Switzerland)
• Groucho Club ( Soho, London)
• The Goode Building ( Mayfair London)  (opening end of 2027)
• Hotel Castell ( Zous, Switzerland) (opening end of 2028)
• Future opportunity for growth as we develop further hotels

You will set room pricing and distribution strategy across Artfarm hotels, clubs and apartments from one night stays to extended and / or group bookings,  working closely with the site-specific General Managers. 

This is a technical role. You will build and maintain rate structures, manage channel mapping, protect rate parity and get the most from our systems. You will give leadership clear forecasts and recommendations in regard to rooms.

You will need to be organised and decisive, set up controls and work collectively across all sites.

Key responsibilities

Revenue strategy and pricing

• Define rate structure and rate mix per property 
• Own the ongoing pricing strategy across our rooms including a dynamic review of BAR whilst optimising length-of-stay
• Set up and manage specific packages defining restrictions and in close collaboration with on-site operations to define inclusions and T&C
• Define and manage different rate strategy across C1 and C3 usage classes with equal focus.
• Define and manage long stay and / or corporate rates alongside agency and affiliation commissions. 
• Build and maintain room types, rate plans and derived-rate structures in both the PMS and site channel managers
• Monitor demand, pace and pickup daily. Adjust rates and restrictions either manually or using an RMS to achieve projected occupancy, ADR and RevPAR.
• Track competitor pricing per property and location and identify local demand drivers including events, holidays and regional activity. 
• Lead the annual budget and pricing review for rooms revenue with the leadership team.

Distribution, mapping and parity

• Manage all channel connections 
• Manage consortium agreements factoring in effect on rate pricing and ADR 
• Streamline and identify booking channels so clear and measurable sources
• Set up, map and regularly audit room rate mapping across all channels, and fix mapping errors before they cost bookings.
• Maximise direct bookings by working with Sales and Marketing on website conversion, member and direct-only offers, and optimising booking engine.
• Manage additional agent and / or OTA  commission levels and promotional programmes to add value and maximise occupancy and / or REVPAR without becoming dependent or diluting profit
• Monitor and enforce rate parity across all channels. Investigate and resolve parity breaches, including wholesale rate leakage.

Forecasting and reporting

• Produce weekly, monthly and rolling 3-month forecasts for each property and for the portfolio
• Report on business mix, channel performance, market source
• Report on retention v acquisition in regard to guest and / or member profiles 
• Report on booking patterns and lead times
• Communicate booking trends and demand insight to sales and marketing teams with clear data-driven recommendations

Reservations oversight and capability

• Set standards and controls for reservations across rooms including audits of availability, rates
• Define best in class process for obtaining, maintaining and maximising guest / member profiles in the PMS.
• Oversee the rooms reservations for groups and extended stays, including contracts, rooming lists, deposits and billing.
• Build a revenue training programme for Front of House and reservations teams so rate and availability changes can be made correctly out of hours and when you are not working.
• Write clear revenue SOPs and an escalation process for non-working days.
• Review the revenue tech stack, then recommend and implement improvements.

How success is measured

• Occupancy,  ADR and RevPAR against budget and the competitive set, tracked per property.
• Minimal cost per booking 
• No unresolved parity breaches or mapping errors.
• Forecast accuracy within an agreed tolerance.
• Revenue management fully running in-house, with systems, reporting and controls in place, within the first 90 days.
• Front of House and reservations teams trained and confident to manage rates and availability when you are off.

About you

Essential

• Experience in hotel and / or apartment room revenue management, including time at manager level or above, leading strategy rather than just executing it.
• Hands-on technical skills in channel mapping, rate plan building and parity management, and you set these up yourself rather than relying on a vendor.
• Experience with Opera (PMS)
• Strong excel skills for forecasting, pickup and pace analysis.
• Confident presenting to senior leadership and making firm recommendations.

 What's in it for you?

• Flexible hours - let us know what works for you and we'll flex the best we can 
• 30 days holiday inc. bank holidays
• Free annual guest experience for you and a plus one, including 3-course meal, cocktails and a bottle of wine. It’s important we experience the magic too!
• Enhanced family-friendly policies, including 12 weeks full pay Maternity leave and 2 weeks full pay Paternity leave. These moments matter!
• Health cash plan – a health benefit which allows you to claim back your everyday medical expenses like Dentists and Prescriptions 
• Life Assurance
• Generous Artfarm-wide discounts including;
• Up to 50% off room booking at the award-winning The Fife Arms
• Up to 25% off food and beverage across our global properties
• Up to 30% off our fabulous retail products
• High street discounts off 1000’s retailers through MyArtfarm site and app
• Amazing socials - bowling, pizza nights or just a walk in the local countryside – there’s something for everyone
• A unique approach to career development and learning opportunities tailored around your individual aspirations and goals
• Employee Assistance Programme with Hospitality Action 
• Enhanced pension scheme to help you save into your piggy bank for the future!
• Generous Refer a Friend Scheme – up to £1000 to share with your friend!

Eligibility to Work

To be considered for this position, you must have the right to work in the UK and or the EU. Unfortunately, Artfarm cannot offer sponsorship for this role, and applications from candidates requiring visa sponsorship cannot be considered.

No agency support required, direct candidates only, please.

Artfarm is an equal opportunity employer and we value diversity. We believe that diversity and inclusion in our team is critical to our success, so we seek to recruit, develop, and retain talent from a diverse candidate pool. Sustainability is at the heart of Artfarm and every one of the team has a role to play in protecting our planet.    

Head of Revenue - London or Zurich based

About Artfarm

Artfarm is an independent international hospitality company where art, culture, and exceptional hospitality come together to create unforgettable destinations. Founded by Iwan and Manuela Wirth, every Artfarm destination is thoughtfully designed to celebrate the unique character and local culture of its location.

Today, Artfarm's award-winning portfolio spans some of the world's most distinctive destinations, including The Audley Public House and Mount St. Restaurant in London; Fife Arms Hotel in Braemar and Fish Shop in Ballater, Scotland; Farm Shop and Da Costa in Somerset; Cantina in Menorca; Chesa Marchetta in Sils Maria, Switzerland; Manuela in New York and Los Angeles; and Fish Shop Bar & Restaurant in Washington D.C.

Head of Revenue

This exciting new role can be based either in London or Zurich reporting to the MD and Global Commercial Director. 

We need a senior, hands-on expert to own room revenue maximisation across the Artfarm portfolio:

• Fife Arms ( Braemar, Scotland) 
• Chesa Marchetta ( Sils Maria, Switzerland)
• Groucho Club ( Soho, London)
• The Goode Building ( Mayfair London)  (opening end of 2027)
• Hotel Castell ( Zous, Switzerland) (opening end of 2028)
• Future opportunity for growth as we develop further hotels

You will set room pricing and distribution strategy across Artfarm hotels, clubs and apartments from one night stays to extended and / or group bookings,  working closely with the site-specific General Managers. 

This is a technical role. You will build and maintain rate structures, manage channel mapping, protect rate parity and get the most from our systems. You will give leadership clear forecasts and recommendations in regard to rooms.

You will need to be organised and decisive, set up controls and work collectively across all sites.

Key responsibilities

Revenue strategy and pricing

• Define rate structure and rate mix per property 
• Own the ongoing pricing strategy across our rooms including a dynamic review of BAR whilst optimising length-of-stay
• Set up and manage specific packages defining restrictions and in close collaboration with on-site operations to define inclusions and T&C
• Define and manage different rate strategy across C1 and C3 usage classes with equal focus.
• Define and manage long stay and / or corporate rates alongside agency and affiliation commissions. 
• Build and maintain room types, rate plans and derived-rate structures in both the PMS and site channel managers
• Monitor demand, pace and pickup daily. Adjust rates and restrictions either manually or using an RMS to achieve projected occupancy, ADR and RevPAR.
• Track competitor pricing per property and location and identify local demand drivers including events, holidays and regional activity. 
• Lead the annual budget and pricing review for rooms revenue with the leadership team.

Distribution, mapping and parity

• Manage all channel connections 
• Manage consortium agreements factoring in effect on rate pricing and ADR 
• Streamline and identify booking channels so clear and measurable sources
• Set up, map and regularly audit room rate mapping across all channels, and fix mapping errors before they cost bookings.
• Maximise direct bookings by working with Sales and Marketing on website conversion, member and direct-only offers, and optimising booking engine.
• Manage additional agent and / or OTA  commission levels and promotional programmes to add value and maximise occupancy and / or REVPAR without becoming dependent or diluting profit
• Monitor and enforce rate parity across all channels. Investigate and resolve parity breaches, including wholesale rate leakage.

Forecasting and reporting

• Produce weekly, monthly and rolling 3-month forecasts for each property and for the portfolio
• Report on business mix, channel performance, market source
• Report on retention v acquisition in regard to guest and / or member profiles 
• Report on booking patterns and lead times
• Communicate booking trends and demand insight to sales and marketing teams with clear data-driven recommendations

Reservations oversight and capability

• Set standards and controls for reservations across rooms including audits of availability, rates
• Define best in class process for obtaining, maintaining and maximising guest / member profiles in the PMS.
• Oversee the rooms reservations for groups and extended stays, including contracts, rooming lists, deposits and billing.
• Build a revenue training programme for Front of House and reservations teams so rate and availability changes can be made correctly out of hours and when you are not working.
• Write clear revenue SOPs and an escalation process for non-working days.
• Review the revenue tech stack, then recommend and implement improvements.

How success is measured

• Occupancy,  ADR and RevPAR against budget and the competitive set, tracked per property.
• Minimal cost per booking 
• No unresolved parity breaches or mapping errors.
• Forecast accuracy within an agreed tolerance.
• Revenue management fully running in-house, with systems, reporting and controls in place, within the first 90 days.
• Front of House and reservations teams trained and confident to manage rates and availability when you are off.

About you

Essential

• Experience in hotel and / or apartment room revenue management, including time at manager level or above, leading strategy rather than just executing it.
• Hands-on technical skills in channel mapping, rate plan building and parity management, and you set these up yourself rather than relying on a vendor.
• Experience with Opera (PMS)
• Strong excel skills for forecasting, pickup and pace analysis.
• Confident presenting to senior leadership and making firm recommendations.

 What's in it for you?

• Flexible hours - let us know what works for you and we'll flex the best we can 
• 30 days holiday inc. bank holidays
• Free annual guest experience for you and a plus one, including 3-course meal, cocktails and a bottle of wine. It’s important we experience the magic too!
• Enhanced family-friendly policies, including 12 weeks full pay Maternity leave and 2 weeks full pay Paternity leave. These moments matter!
• Health cash plan – a health benefit which allows you to claim back your everyday medical expenses like Dentists and Prescriptions 
• Life Assurance
• Generous Artfarm-wide discounts including;
• Up to 50% off room booking at the award-winning The Fife Arms
• Up to 25% off food and beverage across our global properties
• Up to 30% off our fabulous retail products
• High street discounts off 1000’s retailers through MyArtfarm site and app
• Amazing socials - bowling, pizza nights or just a walk in the local countryside – there’s something for everyone
• A unique approach to career development and learning opportunities tailored around your individual aspirations and goals
• Employee Assistance Programme with Hospitality Action 
• Enhanced pension scheme to help you save into your piggy bank for the future!
• Generous Refer a Friend Scheme – up to £1000 to share with your friend!

Eligibility to Work

To be considered for this position, you must have the right to work in the UK and or the EU. Unfortunately, Artfarm cannot offer sponsorship for this role, and applications from candidates requiring visa sponsorship cannot be considered.

No agency support required, direct candidates only, please.

Artfarm is an equal opportunity employer and we value diversity. We believe that diversity and inclusion in our team is critical to our success, so we seek to recruit, develop, and retain talent from a diverse candidate pool. Sustainability is at the heart of Artfarm and every one of the team has a role to play in protecting our planet.