Bella Italia is looking for a Brand Executive to join the Marketing Team. This role will be working closely with the Digital team and the Local Marketing team.

Key Tasks

- Own, coordinate and implement national marketing activity calendar in line with the Strategic Marketing Plan, within budget, and meeting objectives of sales and profit growth

- Ensure all central and onsite marketing and promotional collateral is ‘on brand’ and in line with the Bella Italia brand values

- Drive use of digital and social media marketing channels as part of B2C strategy

- To rollout effective marketing communications to Ops Directors, Ops Managers, sites and Support Centre.

- Create B2C content across all digital channels

- Maintain relationships with existing partners and meet sponsorship acquisition targets

- Build and foster strong working relationships with Operations team; regularly spending days out in the business (minimum of one day a fortnight with Area Managers) with Area Managers and Operations Directors to ensure all marketing activities have operations support.

- Responsible for briefing of the tills to the systems team for all menu launches

- To work closely with the Ops team to ensure the desired brand experience is executed

- To manage the TOV for all communications and ensure communication of the brand is consistent externally + internally

- Conduct regular pricing reviews, and support Head of Brand in pricing strategy implementation

- Manage marketing spend to budget with analysis and evaluation of campaign data.

- Keep abreast of industry developments and environmental and sustainability issues which affect/benefit the brand strategy.


Knowledge, skills and experience:

- Excellent project management skills and an ability to effectively communicate at all levels internally & externally

- At least 1 experience in a Marketing/Brand management role preferably in the restaurant/ hospitality industry. Restaurant operational experience helpful but not mandatory.

- IT experience particularly Microsoft Office

- Enthusiastic + motivating with a good sense of humour

- Ability to work flexibly according to the needs of the business

- Approachable and able to inspire others with a clear passion for Bella Italia

Bella Italia is looking for a Brand Executive to join the Marketing Team. This role will be working closely with the Digital team and the Local Marketing team.

Key Tasks

- Own, coordinate and implement national marketing activity calendar in line with the Strategic Marketing Plan, within budget, and meeting objectives of sales and profit growth

- Ensure all central and onsite marketing and promotional collateral is ‘on brand’ and in line with the Bella Italia brand values

- Drive use of digital and social media marketing channels as part of B2C strategy

- To rollout effective marketing communications to Ops Directors, Ops Managers, sites and Support Centre.

- Create B2C content across all digital channels

- Maintain relationships with existing partners and meet sponsorship acquisition targets

- Build and foster strong working relationships with Operations team; regularly spending days out in the business (minimum of one day a fortnight with Area Managers) with Area Managers and Operations Directors to ensure all marketing activities have operations support.

- Responsible for briefing of the tills to the systems team for all menu launches

- To work closely with the Ops team to ensure the desired brand experience is executed

- To manage the TOV for all communications and ensure communication of the brand is consistent externally + internally

- Conduct regular pricing reviews, and support Head of Brand in pricing strategy implementation

- Manage marketing spend to budget with analysis and evaluation of campaign data.

- Keep abreast of industry developments and environmental and sustainability issues which affect/benefit the brand strategy.


Knowledge, skills and experience:

- Excellent project management skills and an ability to effectively communicate at all levels internally & externally

- At least 1 experience in a Marketing/Brand management role preferably in the restaurant/ hospitality industry. Restaurant operational experience helpful but not mandatory.

- IT experience particularly Microsoft Office

- Enthusiastic + motivating with a good sense of humour

- Ability to work flexibly according to the needs of the business

- Approachable and able to inspire others with a clear passion for Bella Italia