Employee Records
Groups and Tours Sales Manager
Bill's Head Office
Full Time
2 Years Experience
Coins Icon £45000 / Year
Groups and Tours Sales Manager
Bill's Head Office

Full Time
2 Years Experience
Coins Icon £45000 / Year
Skills
Confident owning Commercial Decisions
Proactive Relationship Development
Inquisitive About Market Opportunities
Description

At Bill’s, our mission is simple Everyone Leaves Happy.

 As Groups & Tours Sales Manager you are accountable for the commercial growth of Bill’s group and tour business. You own revenue performance, sales strategy and partner development for this channel, ensuring growth is delivered sustainably, profitably and in line with the wider business strategy.

 This role exists to turn opportunity into long-term value. You develop sale strategies, pricing frameworks and partnerships that drive volume while protecting margin, and you create confidence for both guests and partners through clear commercial ownership.

 Working closely with Finance, Operations, Reservations and Marketing Teams to ensure that what we promise, we can deliver seamlessly, and that learning from delivery feeds back into pricing, menus and future sales strategy.

 As a part of the reservations team this role will occasionally require weekend working on a rolling basis to ensure essential communications and the Chatbot are looked after during peak restaurant hours.

What we need from you (sound familiar?) 

  Revenue Ownership & Sales Strategy -Own group and tour revenue performance, contributing to targets, forecasting and seasonal campaigns while balancing growth, profitability and operational delivery.

New Market & Segment Development - Identify and develop new group booking opportunities beyond traditional tour operators to drive sustainable growth.

Pricing Strategy & Margin Management -Work with Finance to maintain effective pricing strategies that support cover growth while protecting margins.

Trade & Partner Relationship Management -Build and manage relationships with tour operators, agents and group partners, leading contracts, renewals and performance reviews.

Handover & Internal Coordination -Ensure smooth handover from sales to delivery by clearly documenting and sharing booking requirements with operational teams.

Sales Performance, Reporting & Insight -Monitor booking performance and provide reporting and insight to support commercial decisions and identify growth opportunities.

Group & Tour Menu Development -Collaborate with Food and Marketing teams to develop commercially viable group menus and ensure they are ready for sales and system setup.

Business Growth & New Business Development-Develop new partnerships and sales opportunities through outreach, industry engagement and tools such as Apollo.io.

Asset Development & Sales Enablement -Work with Marketing to create and maintain sales materials that support group and tour growth.

Our Bill’s Benefits (the good stuff):

·       Never a hungry belly - Discounts on the whole menu, with 80% for on shift and 50% for off shift discounts for all employees.

·       Access your earnings early– the ability to access your earnings within 24 hours of working your shift if you ever need it.

·       Supermarket discounts - take a percentage off your weekly shop with access to discounts at most of the major supermarkets. Every little             helps ;)

·       Long Service Awards – Some things are worth celebrating – Long Service is one of them!

·       Yearly Bonus based on our business goals

·       Career Progression - Bill’s strongly believe in giving all of our employees the opportunities to succeed and progress. The proof is in the                pudding, 30 of our 50 Head Office colleagues started out in sites.

·       Monthly Training - we also offer monthly core training sessions to keep you at the top of your game, it’s easy to book on whenever you              need.

·       Insight discovery - Across our whole business we have woven Insights Discovery into everything we do, this means learning about                        yourself and how to work best with all your colleagues. 

CURIOUS: Naturally inquisitive about markets, partners and performance, using insight and feedback to identify growth opportunities and refine sales strategy.

COURAGEOUS: Confident owning commercial decisions, pricing and negotiations, and willing to challenge opportunities that don’t protect margin or delivery quality.

COLOURFUL: Brings energy, warmth and credibility to relationships, representing Bill’s with clarity, confidence and personality internally and externally.

At Bill’s, our mission is simple Everyone Leaves Happy.

 As Groups & Tours Sales Manager you are accountable for the commercial growth of Bill’s group and tour business. You own revenue performance, sales strategy and partner development for this channel, ensuring growth is delivered sustainably, profitably and in line with the wider business strategy.

 This role exists to turn opportunity into long-term value. You develop sale strategies, pricing frameworks and partnerships that drive volume while protecting margin, and you create confidence for both guests and partners through clear commercial ownership.

 Working closely with Finance, Operations, Reservations and Marketing Teams to ensure that what we promise, we can deliver seamlessly, and that learning from delivery feeds back into pricing, menus and future sales strategy.

 As a part of the reservations team this role will occasionally require weekend working on a rolling basis to ensure essential communications and the Chatbot are looked after during peak restaurant hours.

What we need from you (sound familiar?) 

  Revenue Ownership & Sales Strategy -Own group and tour revenue performance, contributing to targets, forecasting and seasonal campaigns while balancing growth, profitability and operational delivery.

New Market & Segment Development - Identify and develop new group booking opportunities beyond traditional tour operators to drive sustainable growth.

Pricing Strategy & Margin Management -Work with Finance to maintain effective pricing strategies that support cover growth while protecting margins.

Trade & Partner Relationship Management -Build and manage relationships with tour operators, agents and group partners, leading contracts, renewals and performance reviews.

Handover & Internal Coordination -Ensure smooth handover from sales to delivery by clearly documenting and sharing booking requirements with operational teams.

Sales Performance, Reporting & Insight -Monitor booking performance and provide reporting and insight to support commercial decisions and identify growth opportunities.

Group & Tour Menu Development -Collaborate with Food and Marketing teams to develop commercially viable group menus and ensure they are ready for sales and system setup.

Business Growth & New Business Development-Develop new partnerships and sales opportunities through outreach, industry engagement and tools such as Apollo.io.

Asset Development & Sales Enablement -Work with Marketing to create and maintain sales materials that support group and tour growth.

Our Bill’s Benefits (the good stuff):

·       Never a hungry belly - Discounts on the whole menu, with 80% for on shift and 50% for off shift discounts for all employees.

·       Access your earnings early– the ability to access your earnings within 24 hours of working your shift if you ever need it.

·       Supermarket discounts - take a percentage off your weekly shop with access to discounts at most of the major supermarkets. Every little             helps ;)

·       Long Service Awards – Some things are worth celebrating – Long Service is one of them!

·       Yearly Bonus based on our business goals

·       Career Progression - Bill’s strongly believe in giving all of our employees the opportunities to succeed and progress. The proof is in the                pudding, 30 of our 50 Head Office colleagues started out in sites.

·       Monthly Training - we also offer monthly core training sessions to keep you at the top of your game, it’s easy to book on whenever you              need.

·       Insight discovery - Across our whole business we have woven Insights Discovery into everything we do, this means learning about                        yourself and how to work best with all your colleagues. 

CURIOUS: Naturally inquisitive about markets, partners and performance, using insight and feedback to identify growth opportunities and refine sales strategy.

COURAGEOUS: Confident owning commercial decisions, pricing and negotiations, and willing to challenge opportunities that don’t protect margin or delivery quality.

COLOURFUL: Brings energy, warmth and credibility to relationships, representing Bill’s with clarity, confidence and personality internally and externally.

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