Purpose of the Role

To drive visitor numbers through strong, active partnerships with holiday parks and campsites. You are responsible for ensuring the business is consistently recommended to visitors staying in the region by building relationships, creating simple offers, and maintaining regular contact. You are proactive, commercially focused, and constantly looking for ways to increase referrals and conversions from this channel.

Main Deliverables

• Measurable growth in visitors from holiday parks and campsites 

• A strong, active network of partner sites consistently recommending the attraction 

• Clear, simple offers and booking pathways for partner referrals 

• Regular engagement with partners to maintain visibility and performance 

• Clear reporting on performance, activity, and opportunities

Key Responsibilities

• Identify, secure, and manage relationships with holiday parks and campsites 

• Regularly visit partner sites to build and maintain strong relationships 

• Ensure the attraction is actively promoted to guests staying on site 

• Create and implement referral schemes, offers, and incentives 

• Provide partners with up-to-date materials and messaging 

• Track performance from each partner and take action to improve results 

• Spot opportunities to increase visibility and drive more referrals 

• Work closely with the General Managers to align messaging and campaigns 

• Ensure booking processes for partners are simple and effective 

• Communicate clearly and regularly on performance and pipeline

Skills Needed

• Highly motivated, proactive, and organised 

• Strong relationship-building and influencing skills 

• Commercial awareness and focus on results 

• Clear communication and confidence in face-to-face environments 

• Ability to manage multiple partners and priorities 

• Problem-solving and taking action quickly 

• Understanding of tourism and visitor behaviour (desirable)

Success Looks Like:

• Holiday parks and campsites actively recommend the attraction 

• Visitor numbers from this channel are growing consistently 

• Partners are engaged, informed, and easy to work with

• Opportunities are identified and acted on quickly 

• Clear visibility of performance and pipeline

Purpose of the Role

To drive visitor numbers through strong, active partnerships with holiday parks and campsites. You are responsible for ensuring the business is consistently recommended to visitors staying in the region by building relationships, creating simple offers, and maintaining regular contact. You are proactive, commercially focused, and constantly looking for ways to increase referrals and conversions from this channel.

Main Deliverables

• Measurable growth in visitors from holiday parks and campsites 

• A strong, active network of partner sites consistently recommending the attraction 

• Clear, simple offers and booking pathways for partner referrals 

• Regular engagement with partners to maintain visibility and performance 

• Clear reporting on performance, activity, and opportunities

Key Responsibilities

• Identify, secure, and manage relationships with holiday parks and campsites 

• Regularly visit partner sites to build and maintain strong relationships 

• Ensure the attraction is actively promoted to guests staying on site 

• Create and implement referral schemes, offers, and incentives 

• Provide partners with up-to-date materials and messaging 

• Track performance from each partner and take action to improve results 

• Spot opportunities to increase visibility and drive more referrals 

• Work closely with the General Managers to align messaging and campaigns 

• Ensure booking processes for partners are simple and effective 

• Communicate clearly and regularly on performance and pipeline

Skills Needed

• Highly motivated, proactive, and organised 

• Strong relationship-building and influencing skills 

• Commercial awareness and focus on results 

• Clear communication and confidence in face-to-face environments 

• Ability to manage multiple partners and priorities 

• Problem-solving and taking action quickly 

• Understanding of tourism and visitor behaviour (desirable)

Success Looks Like:

• Holiday parks and campsites actively recommend the attraction 

• Visitor numbers from this channel are growing consistently 

• Partners are engaged, informed, and easy to work with

• Opportunities are identified and acted on quickly 

• Clear visibility of performance and pipeline