Purpose of the Role

To grow visitor numbers and revenue through strong partnerships with hotels and wider collaborations. You are responsible for ensuring the attraction is a key recommendation for overnight visitors and is well positioned within the local tourism network. You are proactive, commercially aware, and focused on building partnerships that deliver measurable results.

Main Deliverables

• Growth in visitors driven through hotel partnerships and collaborations 

• A strong network of hotels actively recommending the attraction 

• Effective joint offers, packages, and campaigns 

• Increased visibility across the local tourism and partnership network 

• Clear reporting on activity, partnerships, and performance

Key Responsibilities (What you need to do every day):

• Build and manage relationships with hotels, guesthouses, and accommodation providers 

• Ensure strong presence within concierge and front-of-house recommendations 

• Develop and implement joint offers and cross-promotional campaigns 

• Identify and deliver wider collaboration opportunities with local partners 

• Regularly visit partners to maintain engagement and visibility 

• Track performance and take action to improve results 

• Work closely with marketing to align messaging and campaigns 

• Spot new opportunities for partnerships and growth 

• Ensure offers and communications are clear and effective 

• Provide regular updates on performance and pipeline

Skills Needed (What you should be good at):

• Strong relationship-building and networking skills 

• Commercial awareness and results focus 

• Ability to identify and develop partnership opportunities 

• Clear and confident communication 

• Organised and able to manage multiple stakeholders 

• Proactive and self-driven 

• Understanding of tourism and hospitality sectors (desirable)

Success Looks Like:

• Hotels consistently recommend the attraction to guests 

• Collaborations are active, visible, and delivering results 

• Visitor numbers from this channel are increasing

• Strong relationships across the local tourism network 

• Clear, measurable impact from partnership activity

Purpose of the Role

To grow visitor numbers and revenue through strong partnerships with hotels and wider collaborations. You are responsible for ensuring the attraction is a key recommendation for overnight visitors and is well positioned within the local tourism network. You are proactive, commercially aware, and focused on building partnerships that deliver measurable results.

Main Deliverables

• Growth in visitors driven through hotel partnerships and collaborations 

• A strong network of hotels actively recommending the attraction 

• Effective joint offers, packages, and campaigns 

• Increased visibility across the local tourism and partnership network 

• Clear reporting on activity, partnerships, and performance

Key Responsibilities (What you need to do every day):

• Build and manage relationships with hotels, guesthouses, and accommodation providers 

• Ensure strong presence within concierge and front-of-house recommendations 

• Develop and implement joint offers and cross-promotional campaigns 

• Identify and deliver wider collaboration opportunities with local partners 

• Regularly visit partners to maintain engagement and visibility 

• Track performance and take action to improve results 

• Work closely with marketing to align messaging and campaigns 

• Spot new opportunities for partnerships and growth 

• Ensure offers and communications are clear and effective 

• Provide regular updates on performance and pipeline

Skills Needed (What you should be good at):

• Strong relationship-building and networking skills 

• Commercial awareness and results focus 

• Ability to identify and develop partnership opportunities 

• Clear and confident communication 

• Organised and able to manage multiple stakeholders 

• Proactive and self-driven 

• Understanding of tourism and hospitality sectors (desirable)

Success Looks Like:

• Hotels consistently recommend the attraction to guests 

• Collaborations are active, visible, and delivering results 

• Visitor numbers from this channel are increasing

• Strong relationships across the local tourism network 

• Clear, measurable impact from partnership activity