Events Manager

Snowflake Gelato is a premium UK gelato brand with 17 UK locations, 2 summer pop-ups at St James Quarter and Bluewater, and 2 international sites. Winner of over 40 Great Taste Gold Stars for our gelato and sorbetto flavours, we're recognised for the quality and craft behind every scoop.

Alongside our retail stores, we deliver high end brand partnerships and pop-up activations at some of the UK's most prestigious locations. We've collaborated with brands such as Pirelli, Ferrari, Salon Privé, Boodles, Jo Malone, John Lewis, Elizabeth Arden and many more.

We're looking for a proactive, detail-driven Events Manager to lead our events programme, with a particular focus on the summer pop-up season. Your main responsibilities will be to source summer pop-up opportunities nationwide, along with sourcing brands we'd like to collaborate with that match our brand's profile.

Brand Partnerships and Collaboration

•     Identify and source summer pop-up opportunities and site locations across the UK, that help increase our brands reach and engagement

•     Set the budget for each pop-up and own CAPEX in full, ensuring every opportunity stacks up commercially before proceeding

•     Manage the full site set-up process, including Risk Assessments and Method Statements (RAMS)

•     Coordinate delivery end-to-end: equipment, staffing, stock, and on-site operations

•     Ensure all pop-ups meet Snowflake's brand, quality, and health & safety standards

•     Identify and reach out to brands that we want to work with, this could be across fashion, lifestyle or other food brands

•     Work on innovative ways to have our product offered with the brand

Enquiry Management & B2B Development

•     Own and manage all incoming event enquiries, with a focus on summer activations

•     Assess and prioritise opportunities based on brand fit, commercial viability, and strategic value

•     Build and manage a pipeline of B2B event partners and clients

•     Develop proposals and pricing for prospective partners

Stakeholder & Relationship Management

•     Act as the primary external point of contact for event clients, venue partners, and suppliers

•     Build strong working relationships with agencies, brands, and venue operators for repeat business

•     Liaise internally with operations, marketing, and franchise teams to ensure smooth event execution

Reporting & Continuous Improvement

•     Track event performance (revenue, cost, brand exposure) and report post-event outcomes

•     Own the events budget, including forecasting, cost tracking, and spend approval across pop-ups and B2B activations

•     Monitor profitability of individual events and the overall programme

•     Report on budget performance and flag variances to the Head of Brand & Partnerships

•     Refine processes and documentation (RAMS, site set-up checklists) to improve efficiency year-on-year

•     Proven experience in events management, ideally within food & beverage, retail, or hospitality

•     Strong commercial acumen able to assess and prioritise opportunities quickly

•     Experience managing site logistics and pop-up set-up

•     Budget management experience, comfortable owning P&L for a function or programme

•     Working knowledge of RAMS and health & safety requirements for pop-up/event environments

•     Excellent communication skills confident as the face of the brand externally

•     Highly organised, able to manage multiple concurrent enquiries and live events

•     Full UK driving licence and willingness to travel nationally, including overnight stays where required

•     Comfortable working flexibly during peak summer season, including some weekends

•     Competitive salary

•     Join a dynamic, fast-moving & diverse team

•     Referral bonus scheme

•     Development opportunities you can grow inside the business

•     28 days of paid annual leave (bank holidays inclusive)

•     And of course, free gelato!

The Snowflake brand is built on 4 key pillars, which underpin everything we do and make sure we are being true to our beliefs. These have enabled us to achieve over 40 Great Taste Gold Stars and continue to grow both in the UK and internationally. They're also the core reasons why we partner with such esteemed brands.

HAPPY.  We're extrovert and outgoing, up for a challenge and new experiences. We're full of energy and enthusiasm, brave, courageous and on a mission to 'serve happiness' wherever we go.

PASSIONATE.  We put passion into absolutely everything we do at Snowflake. Whether it's finding the best quality milk and cream from Somerset, creating exciting flavours with new suppliers or serving the most luxurious extra dark chocolate gelato to our customers. We do all this with love, energy and passion.

INCLUSIVE.  We cater to all from rich indulgent luxury gelato to guilt-free sorbettos, including a growing vegan range. We are a truly cosmopolitan brand. We're down to earth, honest and authentic. We genuinely believe in what we do and in delivering a smile to your daily life. We're welcoming, and we talk to people like a friend with love and consideration.

ASPIRATIONAL.  We aspire to be the best. We've already achieved a lot in a short amount of time but we want more. In an ever more competitive environment we are determined to build a business that becomes a globally recognised brand through our products, our environments and our people.

OUR VISION

TO BE THE WORLD'S BEST LOVED GELATO 

Snowflake Gelato is a premium UK gelato brand with 17 UK locations, 2 summer pop-ups at St James Quarter and Bluewater, and 2 international sites. Winner of over 40 Great Taste Gold Stars for our gelato and sorbetto flavours, we're recognised for the quality and craft behind every scoop.

Alongside our retail stores, we deliver high end brand partnerships and pop-up activations at some of the UK's most prestigious locations. We've collaborated with brands such as Pirelli, Ferrari, Salon Privé, Boodles, Jo Malone, John Lewis, Elizabeth Arden and many more.

We're looking for a proactive, detail-driven Events Manager to lead our events programme, with a particular focus on the summer pop-up season. Your main responsibilities will be to source summer pop-up opportunities nationwide, along with sourcing brands we'd like to collaborate with that match our brand's profile.

Brand Partnerships and Collaboration

•     Identify and source summer pop-up opportunities and site locations across the UK, that help increase our brands reach and engagement

•     Set the budget for each pop-up and own CAPEX in full, ensuring every opportunity stacks up commercially before proceeding

•     Manage the full site set-up process, including Risk Assessments and Method Statements (RAMS)

•     Coordinate delivery end-to-end: equipment, staffing, stock, and on-site operations

•     Ensure all pop-ups meet Snowflake's brand, quality, and health & safety standards

•     Identify and reach out to brands that we want to work with, this could be across fashion, lifestyle or other food brands

•     Work on innovative ways to have our product offered with the brand

Enquiry Management & B2B Development

•     Own and manage all incoming event enquiries, with a focus on summer activations

•     Assess and prioritise opportunities based on brand fit, commercial viability, and strategic value

•     Build and manage a pipeline of B2B event partners and clients

•     Develop proposals and pricing for prospective partners

Stakeholder & Relationship Management

•     Act as the primary external point of contact for event clients, venue partners, and suppliers

•     Build strong working relationships with agencies, brands, and venue operators for repeat business

•     Liaise internally with operations, marketing, and franchise teams to ensure smooth event execution

Reporting & Continuous Improvement

•     Track event performance (revenue, cost, brand exposure) and report post-event outcomes

•     Own the events budget, including forecasting, cost tracking, and spend approval across pop-ups and B2B activations

•     Monitor profitability of individual events and the overall programme

•     Report on budget performance and flag variances to the Head of Brand & Partnerships

•     Refine processes and documentation (RAMS, site set-up checklists) to improve efficiency year-on-year

•     Proven experience in events management, ideally within food & beverage, retail, or hospitality

•     Strong commercial acumen able to assess and prioritise opportunities quickly

•     Experience managing site logistics and pop-up set-up

•     Budget management experience, comfortable owning P&L for a function or programme

•     Working knowledge of RAMS and health & safety requirements for pop-up/event environments

•     Excellent communication skills confident as the face of the brand externally

•     Highly organised, able to manage multiple concurrent enquiries and live events

•     Full UK driving licence and willingness to travel nationally, including overnight stays where required

•     Comfortable working flexibly during peak summer season, including some weekends

•     Competitive salary

•     Join a dynamic, fast-moving & diverse team

•     Referral bonus scheme

•     Development opportunities you can grow inside the business

•     28 days of paid annual leave (bank holidays inclusive)

•     And of course, free gelato!

The Snowflake brand is built on 4 key pillars, which underpin everything we do and make sure we are being true to our beliefs. These have enabled us to achieve over 40 Great Taste Gold Stars and continue to grow both in the UK and internationally. They're also the core reasons why we partner with such esteemed brands.

HAPPY.  We're extrovert and outgoing, up for a challenge and new experiences. We're full of energy and enthusiasm, brave, courageous and on a mission to 'serve happiness' wherever we go.

PASSIONATE.  We put passion into absolutely everything we do at Snowflake. Whether it's finding the best quality milk and cream from Somerset, creating exciting flavours with new suppliers or serving the most luxurious extra dark chocolate gelato to our customers. We do all this with love, energy and passion.

INCLUSIVE.  We cater to all from rich indulgent luxury gelato to guilt-free sorbettos, including a growing vegan range. We are a truly cosmopolitan brand. We're down to earth, honest and authentic. We genuinely believe in what we do and in delivering a smile to your daily life. We're welcoming, and we talk to people like a friend with love and consideration.

ASPIRATIONAL.  We aspire to be the best. We've already achieved a lot in a short amount of time but we want more. In an ever more competitive environment we are determined to build a business that becomes a globally recognised brand through our products, our environments and our people.

OUR VISION

TO BE THE WORLD'S BEST LOVED GELATO