Employee Records
Digital Growth Manager
Burger King - BKUK Group
Full Time
3 Years Experience
Coins Icon Up to £43000 / Year
Digital Growth Manager
Burger King - BKUK Group

Full Time
3 Years Experience
Coins Icon Up to £43000 / Year
Skills
digital
digital marketing
marketing
Description

First, let’s talk careers. When it comes to moving forward, we’ve got your back.

We’re growing fast, so we’ll make sure you have everything you need to learn, grow and develop with us.

But that’s only just the beginning. We want you to get a taste of the good stuff too, so you'll also be able to make the most of: 

  • 20% discretionary bonus 
  • 25 days holiday (plus bank holidays) 
  • Private medical cover
  • £50k critical illness cover 
  • Life insurance
  • A pension (for when you finally leave us) 
  • Discount vouchers for places you’ll actually want to go to 
  • 50% off food and drink for friends and family 
  • A workplace nursery scheme  
  • Cycle to work scheme
  • Employee assistance programme
  • Wagesteam - access your pay when you need to!

About the opportunity:

The Digital Growth Manager will play a pivotal role in driving and executing our digital marketing initiatives. This role is ideal for a strategic and analytical professional with a minimum of 3 years digital marketing experience. You will leverage multiple CRM tools to enhance customer engagement and loyalty, working closely with our internal and external teams to ensure the success of our digital campaigns.

You’ll also work closely with all arms of Marketing (Innovation, Brand, Digital) as well as cross-functional teams (Operations, Supply and Commercial Data) to support digital services in restaurants. 

What you'll do:

  • Digital Strategy: Support in developing and implementing cutting-edge digital marketing strategies to drive customer acquisition, engagement, and retention
  • CRM Campaign Management: Collaborate with the digital and wider marketing team to ideate and organise the digital campaign calendar. Utilise CRM tools, particularly Braze, to execute and manage targeted marketing campaigns
  • Performance Analysis: Analyse and report on campaign performance, providing insights and recommendations for continuous improvement
  • Agency Management: Work closely with our CRM agency, to ensure seamless execution of CRM initiatives and campaigns, from briefing to deployment
  • Customer Journey Optimisation: Monitor customer data within our analytics tool, and work with SDGM to optimise the customer journey across all digital touchpoints
  • Cross-Functional Collaboration: Work with cross-functional teams including the wider marketing team, IT and finance to ensure alignment and integration of digital strategies
  • Industry Expertise: Stay up to date with industry trends, emerging technologies, and best practices in digital marketing and CRM
You will have: 

  • Minimum of 3 years of experience in digital marketing
  • Proven prior experience with CRM tools; Braze is a plus!
  • Strong analytical skills with the ability to interpret data and translate it into actionable insights, with experience in analytics tool such as Google Analytics, Amplitude, or equivalent
  • Tech-savvy with a solid understanding of digital marketing channels and tools
  • Excellent relationship management skills, capable of working effectively with external partners and internal teams
  • Ability to thrive in a fast-paced environment and manage multiple projects simultaneously
  • Strong written and verbal communication skills

First, let’s talk careers. When it comes to moving forward, we’ve got your back.

We’re growing fast, so we’ll make sure you have everything you need to learn, grow and develop with us.

But that’s only just the beginning. We want you to get a taste of the good stuff too, so you'll also be able to make the most of: 

  • 20% discretionary bonus 
  • 25 days holiday (plus bank holidays) 
  • Private medical cover
  • £50k critical illness cover 
  • Life insurance
  • A pension (for when you finally leave us) 
  • Discount vouchers for places you’ll actually want to go to 
  • 50% off food and drink for friends and family 
  • A workplace nursery scheme  
  • Cycle to work scheme
  • Employee assistance programme
  • Wagesteam - access your pay when you need to!

About the opportunity:

The Digital Growth Manager will play a pivotal role in driving and executing our digital marketing initiatives. This role is ideal for a strategic and analytical professional with a minimum of 3 years digital marketing experience. You will leverage multiple CRM tools to enhance customer engagement and loyalty, working closely with our internal and external teams to ensure the success of our digital campaigns.

You’ll also work closely with all arms of Marketing (Innovation, Brand, Digital) as well as cross-functional teams (Operations, Supply and Commercial Data) to support digital services in restaurants. 

What you'll do:

  • Digital Strategy: Support in developing and implementing cutting-edge digital marketing strategies to drive customer acquisition, engagement, and retention
  • CRM Campaign Management: Collaborate with the digital and wider marketing team to ideate and organise the digital campaign calendar. Utilise CRM tools, particularly Braze, to execute and manage targeted marketing campaigns
  • Performance Analysis: Analyse and report on campaign performance, providing insights and recommendations for continuous improvement
  • Agency Management: Work closely with our CRM agency, to ensure seamless execution of CRM initiatives and campaigns, from briefing to deployment
  • Customer Journey Optimisation: Monitor customer data within our analytics tool, and work with SDGM to optimise the customer journey across all digital touchpoints
  • Cross-Functional Collaboration: Work with cross-functional teams including the wider marketing team, IT and finance to ensure alignment and integration of digital strategies
  • Industry Expertise: Stay up to date with industry trends, emerging technologies, and best practices in digital marketing and CRM
You will have: 

  • Minimum of 3 years of experience in digital marketing
  • Proven prior experience with CRM tools; Braze is a plus!
  • Strong analytical skills with the ability to interpret data and translate it into actionable insights, with experience in analytics tool such as Google Analytics, Amplitude, or equivalent
  • Tech-savvy with a solid understanding of digital marketing channels and tools
  • Excellent relationship management skills, capable of working effectively with external partners and internal teams
  • Ability to thrive in a fast-paced environment and manage multiple projects simultaneously
  • Strong written and verbal communication skills