Execute Cafe Rio’s social media strategy across all platforms 

Build and manage social media content calendars 

Execute organic social posting with consistency and speed 

Own social content creation (copy, direction, concepts) coordinating with freelancers when apprpropriate  

Manage daily engagement across comments, DMs, and tags 

Reshare stories and engage with customers in real time 

Actively participate in conversations happening about Cafe Rio — not just on owned channels 

Moderate comments and messages to protect brand reputation 

Own and maintain Cafe Rio’s voice across all social platforms 

Monitor brand sentiment and identify trends in customer perception 

Ensure the brand is represented accurately and positively in real-time conversations 

Execute real-time crisis communication on social — responding, moderating, and maintaining platform presence; escalates emerging issues to the Manager of Brand Culture and Activations 

Develop and execute content for launches, campaigns, and LTOs 

Create hype and drive conversation around new menu items 

Adapt and execute leadership-approved campaign messaging for each platform — translating core messages into platform-specific captions, hooks, and tone 

Stay on top of cultural and platform trends to keep content relevant 

Execute influencer activations — manage briefs, reviews, and posting coordination, working closely with Manager of Brand Culture and Activations to select and contract partners. 

Execute brand partnership deliverables — coordinate logistics and uphold agreements for the brand 

Engage with other brands and partners on social to drive visibility within activated partnerships 

Track and report on social media performance and engagement 

Monitor key metrics including reach, engagement, sentiment, and growth 

Translate insights into actionable improvements 

Stay ahead of platform algorithm changes and adjust strategy accordingly 

Monitor competitor campaigns and social activity 

Identify opportunities to differentiate, stay relevant and win attention 

Stay deeply connected to trends, conversations, and emerging platforms 

You think like the customer and speak like the brand 

You move fast — because you know timing is everything 

You’re obsessed with where conversations are happening and how to show up in them 

You’re both strategic and hands-on — you plan it and execute it 

You care about brand reputation and protect it in real time 

You don’t just post — you create meaningful conversations 

Ensuring Cafe Rio is part of relevant, real-time conversations  

When there is strong, consistent engagement across platforms 

Increased positive brand sentiment and reach 

Content that generates buzz, not just impressions 

A social presence that feels human, responsive, and culturally aware 

2-3+ years of experience in social media, content, or digital marketing 

Experience managing brand social accounts 

Understanding of social platforms (Instagram, TikTok, Facebook, etc.) 

Experience with social analytics and reporting tools 

Background in QSR, retail, or multi-location brands preferred, but not required 

Highly organized, proactive, and accountable  

Competitive salary range  

Bonus potential based on performance  

Comprehensive benefits package including medical, dental, vision, 401K  

Monthly Cafe Rio Rewards (eat for free!)  

Work provided cell phone (or cell phone stipend, depending on preference)  

Paid time off and holidays (because burritos taste better when you’re rested)  

A high-performing, low-ego team that cares about results and each other   

Execute Cafe Rio’s social media strategy across all platforms 

Build and manage social media content calendars 

Execute organic social posting with consistency and speed 

Own social content creation (copy, direction, concepts) coordinating with freelancers when apprpropriate  

Manage daily engagement across comments, DMs, and tags 

Reshare stories and engage with customers in real time 

Actively participate in conversations happening about Cafe Rio — not just on owned channels 

Moderate comments and messages to protect brand reputation 

Own and maintain Cafe Rio’s voice across all social platforms 

Monitor brand sentiment and identify trends in customer perception 

Ensure the brand is represented accurately and positively in real-time conversations 

Execute real-time crisis communication on social — responding, moderating, and maintaining platform presence; escalates emerging issues to the Manager of Brand Culture and Activations 

Develop and execute content for launches, campaigns, and LTOs 

Create hype and drive conversation around new menu items 

Adapt and execute leadership-approved campaign messaging for each platform — translating core messages into platform-specific captions, hooks, and tone 

Stay on top of cultural and platform trends to keep content relevant 

Execute influencer activations — manage briefs, reviews, and posting coordination, working closely with Manager of Brand Culture and Activations to select and contract partners. 

Execute brand partnership deliverables — coordinate logistics and uphold agreements for the brand 

Engage with other brands and partners on social to drive visibility within activated partnerships 

Track and report on social media performance and engagement 

Monitor key metrics including reach, engagement, sentiment, and growth 

Translate insights into actionable improvements 

Stay ahead of platform algorithm changes and adjust strategy accordingly 

Monitor competitor campaigns and social activity 

Identify opportunities to differentiate, stay relevant and win attention 

Stay deeply connected to trends, conversations, and emerging platforms 

You think like the customer and speak like the brand 

You move fast — because you know timing is everything 

You’re obsessed with where conversations are happening and how to show up in them 

You’re both strategic and hands-on — you plan it and execute it 

You care about brand reputation and protect it in real time 

You don’t just post — you create meaningful conversations 

Ensuring Cafe Rio is part of relevant, real-time conversations  

When there is strong, consistent engagement across platforms 

Increased positive brand sentiment and reach 

Content that generates buzz, not just impressions 

A social presence that feels human, responsive, and culturally aware 

2-3+ years of experience in social media, content, or digital marketing 

Experience managing brand social accounts 

Understanding of social platforms (Instagram, TikTok, Facebook, etc.) 

Experience with social analytics and reporting tools 

Background in QSR, retail, or multi-location brands preferred, but not required 

Highly organized, proactive, and accountable  

Competitive salary range  

Bonus potential based on performance  

Comprehensive benefits package including medical, dental, vision, 401K  

Monthly Cafe Rio Rewards (eat for free!)  

Work provided cell phone (or cell phone stipend, depending on preference)  

Paid time off and holidays (because burritos taste better when you’re rested)  

A high-performing, low-ego team that cares about results and each other