Social Media Specialist

The Social Media Specialist creates content and executes social media campaigns for LEYE corporate and individual restaurant social media strategies to support social media strategies and audience growth, responds to all social media communication and assists restaurant-level Marketing Managers.

Essential Functions

• Create, develop, write, edit, schedule, and post social media content (written/photo/video) for Lettuce Entertain You (LEYE) corporate and as needed for individual restaurant social media accounts (e.g., Facebook, Twitter, Instagram, Reels & Tik Tok, LinkedIn, etc.), and maintain the Lettuce brand social media calendar
• Respond to all communications (e.g., reservations, compliments, complaints, etc.) received through social media platforms
• Assist Marketing Managers with creating restaurant specific content for company-wide projects such as Lettuce Scratch Off, Gift Cards, Loyalty, etc.
• Provide real-time social content support and approvals for campaigns and activations
• Manage LEYE social media influencer program including but not limited to coordinating and reporting on influencer in-restaurant experiences
• Assist individual restaurant marketing teams with developing and maintaining social media strategies for their restaurants
• Continually monitor social media channels (nights and weekends as well as weekdays)
• Grow social media audiences by strategically following accounts and interacting with influencers
• Assist the Social Media Director with updating and maintaining training documents and binder for social media standards and best practices
• Collaborate with divisional marketing teams and LEYE legal department to create and publicize LEYE brand and restaurant-specific social media sweepstakes and contests through social promotion application (e.g., WooBox), and report on performance
• Create monthly social media newsletter with case studies, social media platform updates, best practices, trends, etc.
• Assist Marketing Managers with analytics as needed
• Maintain availability to perform duties outside standard business hours on occasion as needed including evenings and weekends
• Maintain proficiency and safely and effectively use and operate all necessary tools, equipment, software and platforms including but not limited to Google Workspace
• Effectively communicate in order to perform and follow job requirements in written and spoken direction
• Multitask calmly and effectively under pressure
• Work in a confined, crowded space of variable light, noise and temperature levels
• Occasionally retrieve and distribute files or office supplies weighing up to 10 pounds 
  
  

Key Responsibilities and Duties

• Proficiency in the use and operation of all necessary tools and equipment including MS Word and Excel
• Follow all rules, policies, procedures and conditions of employment, including those outlined in the Employee Handbook
• Get along well with others and act as a team player
• Other duties assigned as needed 

The Social Media Specialist creates content and executes social media campaigns for LEYE corporate and individual restaurant social media strategies to support social media strategies and audience growth, responds to all social media communication and assists restaurant-level Marketing Managers.

Essential Functions

• Create, develop, write, edit, schedule, and post social media content (written/photo/video) for Lettuce Entertain You (LEYE) corporate and as needed for individual restaurant social media accounts (e.g., Facebook, Twitter, Instagram, Reels & Tik Tok, LinkedIn, etc.), and maintain the Lettuce brand social media calendar
• Respond to all communications (e.g., reservations, compliments, complaints, etc.) received through social media platforms
• Assist Marketing Managers with creating restaurant specific content for company-wide projects such as Lettuce Scratch Off, Gift Cards, Loyalty, etc.
• Provide real-time social content support and approvals for campaigns and activations
• Manage LEYE social media influencer program including but not limited to coordinating and reporting on influencer in-restaurant experiences
• Assist individual restaurant marketing teams with developing and maintaining social media strategies for their restaurants
• Continually monitor social media channels (nights and weekends as well as weekdays)
• Grow social media audiences by strategically following accounts and interacting with influencers
• Assist the Social Media Director with updating and maintaining training documents and binder for social media standards and best practices
• Collaborate with divisional marketing teams and LEYE legal department to create and publicize LEYE brand and restaurant-specific social media sweepstakes and contests through social promotion application (e.g., WooBox), and report on performance
• Create monthly social media newsletter with case studies, social media platform updates, best practices, trends, etc.
• Assist Marketing Managers with analytics as needed
• Maintain availability to perform duties outside standard business hours on occasion as needed including evenings and weekends
• Maintain proficiency and safely and effectively use and operate all necessary tools, equipment, software and platforms including but not limited to Google Workspace
• Effectively communicate in order to perform and follow job requirements in written and spoken direction
• Multitask calmly and effectively under pressure
• Work in a confined, crowded space of variable light, noise and temperature levels
• Occasionally retrieve and distribute files or office supplies weighing up to 10 pounds 
  
  

Key Responsibilities and Duties

• Proficiency in the use and operation of all necessary tools and equipment including MS Word and Excel
• Follow all rules, policies, procedures and conditions of employment, including those outlined in the Employee Handbook
• Get along well with others and act as a team player
• Other duties assigned as needed