PR and Communications Manager

Hiring immediately: PR and Communications Manager!

Ideal candidate will have strong media relations skills and approximately 5 years of public relations experience; restaurant/hospitality industry experience preferred. 

We offer our PR and Communications Managers benefits and perks -- here are a few:

• Blue Cross Blue Shield Medical Insurance
  
• Dental & Vision Insurance
• Domestic Partner Benefits
• Paid Time Off 
• 401(k)

The PR and Communications Manager executes public relations (PR) and marketing initiatives for Company and restaurant brands with a focus on developing and implementing strategic communications plans and programs as well as content creation for both internal and external channels. Works with Director of PR on media relations strategy and executes proactive and reactive media relations for the Company and restaurants for local, regional and national press; and supports the content marketing strategy, including developing content and messaging.

Essential Functions 

• Execute PR and marketing initiatives for Company and restaurant brands; work with Director of PR to develop and implement media relations strategy; execute proactive and reactive media relations for the Company and restaurants for local, regional and national press
• Develop and implement strategic communications plans and key messaging and act as key point of communications between partners, chefs, operators, management and Lettuce Corporate teams for restaurant openings and closings, events, crisis communications and more
• Work with the Director PR to implement and execute internal communications company-wide including but not limited to editing and writing content from all Corporate departments to share with all staff
• Demonstrate tact and discretion when handling sensitive information and maintain confidentiality
• Create, write and edit relevant, on-trend content within deadlines for Company and restaurant brands, including but not limited to communications, blog posts, press pitches, releases, media kits and alerts, marketing initiatives, promotions and events and Lettuce newsletter
• Manage media strategy locally, regionally and nationally and act as media liaison including but not limited to preparing messaging and scheduling interviews, and manage and build long-term relationships on behalf of Company with key journalists, producers and industry influencers across print, online, broadcast and trade media
• Support and manage PR agencies for specified brands
• Secure and host relevant media meals at the restaurants to build and maintain relationships with local and national media, bloggers, and food journalists
• Work closely with Lettuce Corporate and restaurant marketing teams on all integrated campaigns and openings and communicate goals and initiatives to ensure divisional marketing messaging integrates with Lettuce brands
• Identify communication goals that support overall content marketing/PR goals, develop strategy to meet those goals and communicate goals and business objectives to restaurant marketing teams to implement and ensure all restaurant marketing efforts tie back to the overall Lettuce brand
• Communicate partner goals, restaurant initiatives and business objectives to Corporate marketing team to ensure restaurant marketing efforts tie back to overall Lettuce brand
• Collaborate with the PR, social media and email marketing teams on Corporate content strategy; assess effectiveness of content across all Corporate channels including the Lettuce blog
• Maintain and update press kits, partner/chef bios on Lettuce.com, media contact list, press photos and clippings and media monitoring
• Utilize new, relevant ways to promote our restaurants and talent as well as identify and tell the story of industry/menu trends
• Assist in event activations and restaurant openings as requested
• Actively seek relevant partnerships to create news-worthy promotional ideas and marketing initiatives
• Support ongoing media relations strategy by identifying industry-related trends to proactively pitch the press, and maintain the media lists for both national and local with support of the PR team
• Assist in management and writing of the Lettuce.com blog posts and website content, including but not limited to content creation and strategy
• Maintain availability to work a variety of days and events including evenings and weekends as required
• Travel occasionally overnight as needed
• Maintain proficiency and safely and effectively use and operate all necessary tools, equipment, software and platforms including but not limited to MuckRuck and Google Analytics
• Effectively communicate in order to perform and follow job requirements in written and spoken direction
• Multitask calmly and effectively in a busy, stressful environment
• Work in a confined, crowded space of variable light, noise and temperature levels
• Move and lift files or office supplies weighing up to 10 pounds

Key Responsibilities and Duties 

• Follow all rules, policies, procedures and conditions of employment including those outlined in the Employee Handbook
• Get along well with others and act as a team player
• Other duties assigned as needed

Hiring immediately: PR and Communications Manager!

Ideal candidate will have strong media relations skills and approximately 5 years of public relations experience; restaurant/hospitality industry experience preferred. 

We offer our PR and Communications Managers benefits and perks -- here are a few:

• Blue Cross Blue Shield Medical Insurance
  
• Dental & Vision Insurance
• Domestic Partner Benefits
• Paid Time Off 
• 401(k)

The PR and Communications Manager executes public relations (PR) and marketing initiatives for Company and restaurant brands with a focus on developing and implementing strategic communications plans and programs as well as content creation for both internal and external channels. Works with Director of PR on media relations strategy and executes proactive and reactive media relations for the Company and restaurants for local, regional and national press; and supports the content marketing strategy, including developing content and messaging.

Essential Functions 

• Execute PR and marketing initiatives for Company and restaurant brands; work with Director of PR to develop and implement media relations strategy; execute proactive and reactive media relations for the Company and restaurants for local, regional and national press
• Develop and implement strategic communications plans and key messaging and act as key point of communications between partners, chefs, operators, management and Lettuce Corporate teams for restaurant openings and closings, events, crisis communications and more
• Work with the Director PR to implement and execute internal communications company-wide including but not limited to editing and writing content from all Corporate departments to share with all staff
• Demonstrate tact and discretion when handling sensitive information and maintain confidentiality
• Create, write and edit relevant, on-trend content within deadlines for Company and restaurant brands, including but not limited to communications, blog posts, press pitches, releases, media kits and alerts, marketing initiatives, promotions and events and Lettuce newsletter
• Manage media strategy locally, regionally and nationally and act as media liaison including but not limited to preparing messaging and scheduling interviews, and manage and build long-term relationships on behalf of Company with key journalists, producers and industry influencers across print, online, broadcast and trade media
• Support and manage PR agencies for specified brands
• Secure and host relevant media meals at the restaurants to build and maintain relationships with local and national media, bloggers, and food journalists
• Work closely with Lettuce Corporate and restaurant marketing teams on all integrated campaigns and openings and communicate goals and initiatives to ensure divisional marketing messaging integrates with Lettuce brands
• Identify communication goals that support overall content marketing/PR goals, develop strategy to meet those goals and communicate goals and business objectives to restaurant marketing teams to implement and ensure all restaurant marketing efforts tie back to the overall Lettuce brand
• Communicate partner goals, restaurant initiatives and business objectives to Corporate marketing team to ensure restaurant marketing efforts tie back to overall Lettuce brand
• Collaborate with the PR, social media and email marketing teams on Corporate content strategy; assess effectiveness of content across all Corporate channels including the Lettuce blog
• Maintain and update press kits, partner/chef bios on Lettuce.com, media contact list, press photos and clippings and media monitoring
• Utilize new, relevant ways to promote our restaurants and talent as well as identify and tell the story of industry/menu trends
• Assist in event activations and restaurant openings as requested
• Actively seek relevant partnerships to create news-worthy promotional ideas and marketing initiatives
• Support ongoing media relations strategy by identifying industry-related trends to proactively pitch the press, and maintain the media lists for both national and local with support of the PR team
• Assist in management and writing of the Lettuce.com blog posts and website content, including but not limited to content creation and strategy
• Maintain availability to work a variety of days and events including evenings and weekends as required
• Travel occasionally overnight as needed
• Maintain proficiency and safely and effectively use and operate all necessary tools, equipment, software and platforms including but not limited to MuckRuck and Google Analytics
• Effectively communicate in order to perform and follow job requirements in written and spoken direction
• Multitask calmly and effectively in a busy, stressful environment
• Work in a confined, crowded space of variable light, noise and temperature levels
• Move and lift files or office supplies weighing up to 10 pounds

Key Responsibilities and Duties 

• Follow all rules, policies, procedures and conditions of employment including those outlined in the Employee Handbook
• Get along well with others and act as a team player
• Other duties assigned as needed