A rare opportunity to join the City Winery team as we reimagine the future of live music and hospitality. City Winery to deliver the highest end combined culinary and cultural experience to our customers who are passionate in sharing wine, music, and culinary arts. We are a unique facility, combining a fully functioning winery with intimate concerts, food & wine classes, private events in a variety of configurations, and fine dining. We have created a compelling mix for our sophisticated clientele of foodies, and active cultural patrons—bringing the wine country experience to the middle of a large city.

Position Summary
The Director of Event Sales is responsible for leading and growing private event revenue at City Winery Hudson Valley, a high- volume destination venue hosting weddings, social events, corporate programs, and nonprofit events. This role owns overall event sales strategy, revenue performance, forecasting, and team leadership while maintaining alignment with City Winery’s brand standards and guest experience expectations. Serving as the senior sales leader on property, the Director of Event Sales drives both short- and long-term revenue growth through proactive sales strategy, market expansion, and team development. This role partners closely with the General Manager, Regional Sales Leadership, and internal stakeholders to achieve annual and multi-year revenue targets while maintaining profitability through disciplined pricing and cost-of-goods oversight. This position is highly client-facing, weekend-heavy, and requires a strategic yet hands-on sales leader comfortable balancing high- touch hospitality with ambitious revenue goals.

Why us?

●       Competitive pay

●       We are a rapidly expanding national entertainment and hospitality company, offering tremendous opportunities for driven and ambitious individuals.

●       Medical, Dental, Vision Insurance

●       nDORFins program designed to promote a healthy and active lifestyle!

●       401K (and yes we match!)

●       Flexible Savings Accounts,HSA and Dependent Care, Basic Life and AD&D Insurance

●       Amazing discounts, 50% OFF all dining/retail wine

●       Free Family Meal

●       Tickets to available shows

And more!

Overview of Responsibilities

Sales Strategy & Revenue Leadership

·        Own and drive total private event revenue performance for City Winery Hudson Valley

·        Develop and execute annual and multi-year sales strategies aligned with budgeted revenue goals

·        Set sales priorities, pricing strategy, and market focus across weddings, social, corporate, and nonprofit segments

·        Identify and pursue new market opportunities and strategic partnerships to expand demand

·        Maintain a strong, forward-looking pipeline through both inbound and proactive outbound sales efforts

·        Lead negotiations and contracting for high-value and complex events

Team Leadership & Development

·        Lead, mentor, and support the Event Sales team, setting clear expectations and accountability

·        Oversee pipeline management, lead response standards, and sales performance tracking

·        Partner with Regional Sales Leadership and the General Manager on staffing, performance management, and hiring

·        decisions

·        Foster a collaborative, motivated, and results-driven sales culture

·        Provide coaching and guidance on consultative selling, client experience, and revenue optimization

Client Experience & Oversight

·        Serve as a senior-level client contact for key accounts and high-profile events

·        Ensure consistency in client communication, proposal quality, and overall sales process

·        Guide clients through high-level vision, scope, and pricing decisions

·        Support the team in navigating complex planning scenarios while maintaining guest satisfaction

Financial Performance & Cost Oversight

·        Maintain accountability for event profitability and cost of goods (COGs) in partnership with Operations and

·        Accounting

·        Monitor pricing structures to ensure alignment with revenue goals and margin expectations

·        Review event performance and trends to inform future pricing and sales strategy

·        Contribute to budgeting, forecasting, and financial planning related to private events

·        Collaboration & Strategic Alignment

·        Partner closely with Operations, Culinary, Winery, and Marketing leadership to align sales strategy with execution

·        capabilities

·        Participate in weekly production, BEO, and leadership meetings as needed

·        Collaborate with Marketing on promotional initiatives, seasonal sales pushes, and positioning of Hudson Valley as a

·        destination venue

·        Support regional and national initiatives tied to broader City Winery goals

Reporting & Performance Tracking

·        Oversee accurate forecasting, pipeline reporting, and revenue tracking

·        Analyze sales performance against goals and identify trends, risks, and opportunities

·        Communicate regularly with leadership on progress toward budgeted targets

·        Use data and insights to continuously refine sales strategy and team focus

OTHER DUTIES

Other duties, projects, and responsibilities may be assigned based on business needs and organizational priorities.

Minimum Qualifications

·        7+ years of progressive experience in event sales or hospitality sales, including leadership responsibility

·        Proven success driving revenue growth in a high-volume, destination event venue

·        Demonstrated ability to lead, mentor, and hold a sales team accountable to goals

·        Strong consultative sales skills with comfort pricing, negotiating, and contracting complex events

·        Experience managing revenue forecasts, budgets, and profitability metrics

·        Working knowledge of food, beverage, wine, and hospitality-driven events

·        Exceptional written, verbal, and interpersonal communication skills

·        Strong organizational skills with the ability to manage competing priorities

·        Proficiency in Microsoft Office and CRM/event management platforms (Tripleseat preferred)

·        Bachelor’s degree preferred

·        Ability to work a non-traditional, weekend-heavy schedule

About Us

Wine, food, and live entertainment collide at City Winery to create a dynamic and incredibly unique workplace. Since 2008, City Winery has been turning heads across the nation with amazing live performances, delectable cuisine, and award winning, locally produced wines. But there's more to us than that  we're a haven for community and creativity, a place where the philosophy of hospitality is more than just a buzzword, but a way of life. City Winery, founded by music industry veteran & visionary Michael Dorf, has established itself as a one-of-a-kind brand providing unforgettable experiences for guests. From world class music venues to sustainably produced wines with ratings of 90+ points, City Winery offers a range of topnotch events & experiences.

We are an equal opportunity employer and value diversity at City Winery. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Additionally, City Winery participates in the E-Verify Program in certain locations, as required by law.

A rare opportunity to join the City Winery team as we reimagine the future of live music and hospitality. City Winery to deliver the highest end combined culinary and cultural experience to our customers who are passionate in sharing wine, music, and culinary arts. We are a unique facility, combining a fully functioning winery with intimate concerts, food & wine classes, private events in a variety of configurations, and fine dining. We have created a compelling mix for our sophisticated clientele of foodies, and active cultural patrons—bringing the wine country experience to the middle of a large city.

Position Summary
The Director of Event Sales is responsible for leading and growing private event revenue at City Winery Hudson Valley, a high- volume destination venue hosting weddings, social events, corporate programs, and nonprofit events. This role owns overall event sales strategy, revenue performance, forecasting, and team leadership while maintaining alignment with City Winery’s brand standards and guest experience expectations. Serving as the senior sales leader on property, the Director of Event Sales drives both short- and long-term revenue growth through proactive sales strategy, market expansion, and team development. This role partners closely with the General Manager, Regional Sales Leadership, and internal stakeholders to achieve annual and multi-year revenue targets while maintaining profitability through disciplined pricing and cost-of-goods oversight. This position is highly client-facing, weekend-heavy, and requires a strategic yet hands-on sales leader comfortable balancing high- touch hospitality with ambitious revenue goals.

Why us?

●       Competitive pay

●       We are a rapidly expanding national entertainment and hospitality company, offering tremendous opportunities for driven and ambitious individuals.

●       Medical, Dental, Vision Insurance

●       nDORFins program designed to promote a healthy and active lifestyle!

●       401K (and yes we match!)

●       Flexible Savings Accounts,HSA and Dependent Care, Basic Life and AD&D Insurance

●       Amazing discounts, 50% OFF all dining/retail wine

●       Free Family Meal

●       Tickets to available shows

And more!

Overview of Responsibilities

Sales Strategy & Revenue Leadership

·        Own and drive total private event revenue performance for City Winery Hudson Valley

·        Develop and execute annual and multi-year sales strategies aligned with budgeted revenue goals

·        Set sales priorities, pricing strategy, and market focus across weddings, social, corporate, and nonprofit segments

·        Identify and pursue new market opportunities and strategic partnerships to expand demand

·        Maintain a strong, forward-looking pipeline through both inbound and proactive outbound sales efforts

·        Lead negotiations and contracting for high-value and complex events

Team Leadership & Development

·        Lead, mentor, and support the Event Sales team, setting clear expectations and accountability

·        Oversee pipeline management, lead response standards, and sales performance tracking

·        Partner with Regional Sales Leadership and the General Manager on staffing, performance management, and hiring

·        decisions

·        Foster a collaborative, motivated, and results-driven sales culture

·        Provide coaching and guidance on consultative selling, client experience, and revenue optimization

Client Experience & Oversight

·        Serve as a senior-level client contact for key accounts and high-profile events

·        Ensure consistency in client communication, proposal quality, and overall sales process

·        Guide clients through high-level vision, scope, and pricing decisions

·        Support the team in navigating complex planning scenarios while maintaining guest satisfaction

Financial Performance & Cost Oversight

·        Maintain accountability for event profitability and cost of goods (COGs) in partnership with Operations and

·        Accounting

·        Monitor pricing structures to ensure alignment with revenue goals and margin expectations

·        Review event performance and trends to inform future pricing and sales strategy

·        Contribute to budgeting, forecasting, and financial planning related to private events

·        Collaboration & Strategic Alignment

·        Partner closely with Operations, Culinary, Winery, and Marketing leadership to align sales strategy with execution

·        capabilities

·        Participate in weekly production, BEO, and leadership meetings as needed

·        Collaborate with Marketing on promotional initiatives, seasonal sales pushes, and positioning of Hudson Valley as a

·        destination venue

·        Support regional and national initiatives tied to broader City Winery goals

Reporting & Performance Tracking

·        Oversee accurate forecasting, pipeline reporting, and revenue tracking

·        Analyze sales performance against goals and identify trends, risks, and opportunities

·        Communicate regularly with leadership on progress toward budgeted targets

·        Use data and insights to continuously refine sales strategy and team focus

OTHER DUTIES

Other duties, projects, and responsibilities may be assigned based on business needs and organizational priorities.

Minimum Qualifications

·        7+ years of progressive experience in event sales or hospitality sales, including leadership responsibility

·        Proven success driving revenue growth in a high-volume, destination event venue

·        Demonstrated ability to lead, mentor, and hold a sales team accountable to goals

·        Strong consultative sales skills with comfort pricing, negotiating, and contracting complex events

·        Experience managing revenue forecasts, budgets, and profitability metrics

·        Working knowledge of food, beverage, wine, and hospitality-driven events

·        Exceptional written, verbal, and interpersonal communication skills

·        Strong organizational skills with the ability to manage competing priorities

·        Proficiency in Microsoft Office and CRM/event management platforms (Tripleseat preferred)

·        Bachelor’s degree preferred

·        Ability to work a non-traditional, weekend-heavy schedule

About Us

Wine, food, and live entertainment collide at City Winery to create a dynamic and incredibly unique workplace. Since 2008, City Winery has been turning heads across the nation with amazing live performances, delectable cuisine, and award winning, locally produced wines. But there's more to us than that  we're a haven for community and creativity, a place where the philosophy of hospitality is more than just a buzzword, but a way of life. City Winery, founded by music industry veteran & visionary Michael Dorf, has established itself as a one-of-a-kind brand providing unforgettable experiences for guests. From world class music venues to sustainably produced wines with ratings of 90+ points, City Winery offers a range of topnotch events & experiences.

We are an equal opportunity employer and value diversity at City Winery. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Additionally, City Winery participates in the E-Verify Program in certain locations, as required by law.