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Event Sales Director

Category
Wine Bar
Cuisine
American
Summary
Event Sales Director
Salary Competitive salary
Schedule Full Time
Experience Minimum 7 years of experience
Location 1350 Okie St NE, Washington, DC 20002, USA
Category Wine Bar
Cuisine American

Event Sales Director


Description

City Winery strives to deliver the highest-end combined culinary and cultural experience to our customers who are passionate in sharing wine, music, and culinary arts. We are a unique facility, combining a fully functioning winery with intimate concerts, food & wine classes, private events in a variety of configurations, and fine dining. We have created a compelling mix for our sophisticated clientele of foodies, and active cultural patrons—bringing the wine country experience to the middle of a large city.


We are proud to offer a safe workplace for our employees. In the interest of safety for all City Winery employees, the Company requires all employees to be fully vaccinated (defined as 1 completed dose of a 1-dose series or 2 completed doses of a 2-dose series of the COVID-19 vaccine), and encourage employees to receive their booster shot if eligible, unless due to a bona fide medical and/or sincerely held religious reason in which case a reasonable accommodation will be discussed unless it causes an undue hardship to City Winery. 

 

Position Summary

The Event Sales Director is responsible for overall private events operation and profitability in their venue, including strategy, planning and execution of events, soliciting sales, and successful achievement of annual budgeted profitability. This role seeks to exceed guest expectations and levels of hospitality, while maintaining the Company’s quality of standards. The Event Sales Director leads the sales team and collaborates with several internal departments to achieve success throughout the planning and execution process.

 

Minimum Qualifications

  • 7+ years’ experience in event sales/management or equivalent relevant experience
  • Proven background in planning, strategizing, and executing on-premises events from end to end
  • Proven revenue and budget management skills
  • Results oriented with exceptional attention to detail and strong organizational skills
  • Knowledge of practices and procedures of on-premises events
  • Ability to negotiate, influence and sell prospective clients
  • Proficiency in Microsoft Office; Word, Excel, PowerPoint, Outlook
  • Professional and effective interpersonal, leadership, and communication skills, both written and oral
  • Appreciation and general understanding of the music, food, and wine business
  • Ability to work flexible schedule including nights, weekends, holidays if needed due to events
  • Must be able to travel as needed
  • Bachelor’s degree preferred

 

Responsibilities

  • Responsible for leading the events team in planning unique and customized events for each client to ensure guests leave with a memorable experience.
  • Manage, lead, and train sales team including monitor performance and hold team accountable to standards
  • Creatively sell all event spaces in alignment with budgets
  • Curate, coordinate, and manage designated events from point of contract to hands-on execution
  • Develop and maintain long-lasting client relationships and positive brand impressions
  • Maintain correspondence and handle all details of event with client throughout event preparation and execution to ensure clients’ needs are met and/or exceeded
  • Create organized and detailed Banquet Event Orders (BEOs) to be passed along to other departments (i.e. Front of House, Kitchen, etc.) to ensure smooth execution the day of event
  • Work directly with Executive Chef, Winery Department, GM and FOH Managers to secure event needs for execution
  • Develop cost structure in direct liaison with National Event Director
  • Schedule and conduct site tours with prospective clients, and confirmed clients to arrange and confirm details pertaining to every element of the event
  • Find opportunities to “Up Sell” (Custom Label Wine, beverage upgrades, menu upgrades, etc.)
  • Collect all payments (including deposit, balance, and addendum) and correspond with Accounting Department when necessary to facilitate and ensure receipt of payments
  • Oversee event set-up and introduce client/on-site contact to Front of House Manager(s) facilitating event
  • Be available for questions during event set-up and check in on event periodically
  • Establish and maintain department filing system to ensure efficiency and organization (upcoming events, events in progress, completed events, beverage logs, etc., archive files as appropriate)
  • Maintain existing department resources (menus & descriptions, wine & beer lists, wine tasting notes, vendor resources/catalogs, etc.)
  • Maintain a well-articulated and properly detailed working BEO and communicate with other departments throughout the planning process. 
  • Create and analyze monthly and weekly Event Department Revenue vs. Cost Report
  • Other duties, projects, tasks as per business need


This is a full-time benefits-eligible position. We offer health insurance with Company contribution towards premium, generous paid time off policy, commuter benefits, 401K Retirement Plan, Volunteer Opportunities, Flexible Spending Accounts including pre-tax commuter benefits and parking, & more depending on position and other Company eligibility requirements.

City Winery strives to deliver the highest-end combined culinary and cultural experience to our customers who are passionate in sharing wine, music, and culinary arts. We are a unique facility, combining a fully functioning winery with intimate concerts, food & wine classes, private events in a variety of configurations, and fine dining. We have created a compelling mix for our sophisticated clientele of foodies, and active cultural patrons—bringing the wine country experience to the middle of a large city.


We are proud to offer a safe workplace for our employees. In the interest of safety for all City Winery employees, the Company requires all employees to be fully vaccinated (defined as 1 completed dose of a 1-dose series or 2 completed doses of a 2-dose series of the COVID-19 vaccine), and encourage employees to receive their booster shot if eligible, unless due to a bona fide medical and/or sincerely held religious reason in which case a reasonable accommodation will be discussed unless it causes an undue hardship to City Winery. 

 

Position Summary

The Event Sales Director is responsible for overall private events operation and profitability in their venue, including strategy, planning and execution of events, soliciting sales, and successful achievement of annual budgeted profitability. This role seeks to exceed guest expectations and levels of hospitality, while maintaining the Company’s quality of standards. The Event Sales Director leads the sales team and collaborates with several internal departments to achieve success throughout the planning and execution process.

 

Minimum Qualifications

  • 7+ years’ experience in event sales/management or equivalent relevant experience
  • Proven background in planning, strategizing, and executing on-premises events from end to end
  • Proven revenue and budget management skills
  • Results oriented with exceptional attention to detail and strong organizational skills
  • Knowledge of practices and procedures of on-premises events
  • Ability to negotiate, influence and sell prospective clients
  • Proficiency in Microsoft Office; Word, Excel, PowerPoint, Outlook
  • Professional and effective interpersonal, leadership, and communication skills, both written and oral
  • Appreciation and general understanding of the music, food, and wine business
  • Ability to work flexible schedule including nights, weekends, holidays if needed due to events
  • Must be able to travel as needed
  • Bachelor’s degree preferred

 

Responsibilities

  • Responsible for leading the events team in planning unique and customized events for each client to ensure guests leave with a memorable experience.
  • Manage, lead, and train sales team including monitor performance and hold team accountable to standards
  • Creatively sell all event spaces in alignment with budgets
  • Curate, coordinate, and manage designated events from point of contract to hands-on execution
  • Develop and maintain long-lasting client relationships and positive brand impressions
  • Maintain correspondence and handle all details of event with client throughout event preparation and execution to ensure clients’ needs are met and/or exceeded
  • Create organized and detailed Banquet Event Orders (BEOs) to be passed along to other departments (i.e. Front of House, Kitchen, etc.) to ensure smooth execution the day of event
  • Work directly with Executive Chef, Winery Department, GM and FOH Managers to secure event needs for execution
  • Develop cost structure in direct liaison with National Event Director
  • Schedule and conduct site tours with prospective clients, and confirmed clients to arrange and confirm details pertaining to every element of the event
  • Find opportunities to “Up Sell” (Custom Label Wine, beverage upgrades, menu upgrades, etc.)
  • Collect all payments (including deposit, balance, and addendum) and correspond with Accounting Department when necessary to facilitate and ensure receipt of payments
  • Oversee event set-up and introduce client/on-site contact to Front of House Manager(s) facilitating event
  • Be available for questions during event set-up and check in on event periodically
  • Establish and maintain department filing system to ensure efficiency and organization (upcoming events, events in progress, completed events, beverage logs, etc., archive files as appropriate)
  • Maintain existing department resources (menus & descriptions, wine & beer lists, wine tasting notes, vendor resources/catalogs, etc.)
  • Maintain a well-articulated and properly detailed working BEO and communicate with other departments throughout the planning process. 
  • Create and analyze monthly and weekly Event Department Revenue vs. Cost Report
  • Other duties, projects, tasks as per business need


This is a full-time benefits-eligible position. We offer health insurance with Company contribution towards premium, generous paid time off policy, commuter benefits, 401K Retirement Plan, Volunteer Opportunities, Flexible Spending Accounts including pre-tax commuter benefits and parking, & more depending on position and other Company eligibility requirements.


Details
Salary Competitive salary
Schedule Full Time
Experience Minimum 7 years of experience
Location 1350 Okie St NE, Washington, DC 20002, USA
Category Wine Bar
Cuisine American

Skills
Sales and Catering
Event Planning
private events
By applying you confirm you have these skills.

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1350 Okie St NE, Washington, DC 20002, USA