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The Sales
Manager is responsible for driving sales growth by identifying and
developing new business opportunities with corporate clients. This role
involves building and maintaining strong client relationships, understanding
client needs, and delivering tailored solutions to meet those needs. Drives
revenue to achieve Hotel’s topline goals for each of their represented hotels
by proactively soliciting all business segments; to include new business from
small business accounts, sourcing new accounts, identifying new targets, and
re-soliciting past business leads. Knowledge: 1.
To be fully aware of The Hotels products and services and those of the
competitive set locally and nationally. 2.
Understand hotel pricing structure and be familiar with current rates in
the market. 3.
Understanding of hotels
seasonality, need periods and periods of high demand. 4.
Develop and understanding of the corporate travel market including
Global Distribution Systems as a channel to the corporate market. 5.
Develop and understanding of social media communications. 6.
Ability to work on
own initiative.
Key responsibilities:
- Identify and Develop New Business Opportunities: Research
and target potential corporate clients. Generate leads through various
channels such as networking, cold calling, and industry events.
- Build and Maintain Client Relationships: Develop and maintain
strong, long-lasting relationships with key decision-makers.
- Conduct regular meetings and presentations to
existing and potential clients.
- Sales Strategy and Planning: Assist in the development
and implementation of effective sales strategies to achieve sales targets.
Prepare and present sales proposals and contracts tailored to client
needs.
- Market Research and Analysis: Stay updated on
industry trends, market conditions, and competitor activities. Analyse
market data to identify new opportunities and improve sales strategies.
- Solicits
new business from non-deployed small business accounts, reader boards, and
leads sent through internal referral mechanisms.
- Solicits
potential new accounts or business opportunities by leveraging business
intelligence provided by Sales & Marketing Planning and Support or
other third-party data sources to generate leads.
- Negotiation and Closing Deals: Negotiate terms
and conditions with clients to close deals. Ensure all sales activities
comply with company policies and legal regulations.
- Collaboration and Coordination: Work closely with
the marketing and product development teams to align sales strategies with
company objectives. Coordinate with the customer service team to ensure
seamless client onboarding and support.
- Reporting
and Documentation: Maintain accurate records of all sales activities and
client interactions in the CRM system. Prepare regular reports on sales
performance and forecast future sales trends.
- 11.Conducts customer facing sales activities on
behalf of Dublin hotels in partnership with the team as appropriate. (e.g.,
lunch and learns, social hours, company of the month activities, local industry
events, Convention and Visitors Bureau (CVB) Activities, etc.).
- To ensure all sales
administration work is complete, follow-up calls, research calls, rate
contracts etc and communicate all negotiated rates to reservation, front office
and accounts.
- To be strategic in establishing lasting,
favorable relationships with customers/ accounts and provide them with an
intelligent, co-operative professional service.
- Strive to meet measurable targets and goals
as per the performance management plan.
- To become an active
member/colleague of the company sales & marketing team and attend regular
hotel and company meetings as required.
- Comply with all
company procedures to include all statutory procedures- Fire Health &
Safety, hygiene.
- To carry out any
other reasonable task as assigned by management to meet with business needs.
Brand Standards:
- To ensure all printed material, advertising and promotions are
approved before issuing.
- To ensure that all branded materially used in the hotel or
circulated from the hotel is in line with brand standards
- To promote all marketing initiatives where appropriate.
- To ensure that the agreed level of branded stock is to hand and all
hotel publicity material is monitored.
Quality & Customer Service:
- To work with the hotel team to ensure new & existing companies
are looked after, ensuring they receive excellent service to grow a loyal
relationship with the customers.
- To deal with any queries or complaints that may arise in a
professional and efficient manner, making sure to notify the relevant
manager of any problems that have occurred.
Communication, Teamwork & Leadership:
- To attend weekly/monthly sales meetings & regular meetings with
the management team as requested.
- To lead by example, specifically with regard to personal
presentation, punctuality, attendance, application to work, team work and
customer care.
- To be flexible with regard to working hours, travel and place of
work
- To be conscious of expenditure in relation to travel, accommodation
etc, and to find the best value when possible.
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