You'll lead the development of insight-driven annual marketing strategies designed to drive footfall, grow sales and strengthen brand equity across our pubs. Working in close partnership with Operations, you will translate commercial objectives into impactful campaigns and initiatives that drive measurable results. From seasonal activations and key trading moments to local marketing plans and guest acquisition strategies, you will ensure every touchpoint delivers marketing excellence and commercial success.

This role requires a commercially astute, data-driven marketer who thrives in a collaborative environment, understands the dynamics of the hospitality sector and can balance strategic vision with hands-on execution in a fast-paced hospitality environment.  The Commercial Marketing Manager is directly responsible for the Marketing Activation Manager.  This role involves regular travel to our pubs as well as as Copper House in Wandsworth, and comes with a Company Car.

What you'll do:

• Be in charge of our Annual & Quarterly Strategy campaign architecture: Design & implement integrated campaigns for key calendar moments (Christmas, Bank Holidays, Summer, Winter) defining an innovative marketing strategy while creating toolkits for local teams to execute.
• Commercial alignment: Work closely with Operations and Finance to align marketing activity with P & L requirements. The successful candidate will translate business objectives into impactful, insight-led marketing plans. They will lead the execution of campaigns, seasonal activity and key trading initiatives, ensuring alignment with commercial targets, delivering measurable results.
• Work closely with the Head of Sales & Marketing to create and embed the Area Sales & Marketing strategy, ensuring clear alignment with commercial objectives. Utilise newly established divisional marketing roles to ensure landing of key campaigns, driving executional excellence and measurable impact
• Drinks supplier partnerships: Lead the development and delivery of commercially aligned supplier marketing plans, ensuring contractual marketing spend is unlocked and maximised.  You will work closely with the Commercial Manager and Marketing Activation Manager to drive premiumisation, deliver margin and increase drink sales, creating a calendar of key supplier activations to support our pubs across the year and communicated to relevant stakeholders to drive premiumisation, deliver margin and increase drink sales.
• Sports marketing: Develop and execute integrated sporting campaigns to enhance a relevant, premium sports proposition across Young’s Pubs, driving increased footfall and commercial performance
• Young’s Rooms: Act as brand custodian for Young’s Rooms, leading the development and execution of integrated marketing campaigns to drive bedroom sales, grow brand awareness, and expand market reach.
• Capex: Support key opening launch strategies to ensure pub vision is communicated, driving footfall and long-term success.
• You'll engage effectively with Commercial, Sales & Marketing and Opertaions to communicate marketing initiavies, strategies and results as well as demonstrate an ability to manage cross functional marketing projects, and strive to achieve excellence in customer delivery through adopting the visie values, ethos and vision of Young's

• Circle of influence: Demonstrate ability to persuade and influence key stakeholders across the business: Head of Sales & Marketing, Senior Brand Content Manager, Director of Sales & Marketing, Commercial Manager and the wider Sales & Marketing Team. Directors of Operations, Operations Managers & ASMCs.
• Commercial, numerate and analytical, making sure insight is driving our decision making and investment.
• Sociable, with a history of building professional relationships and flexible in working hours.
• Self-motivated and able to prioritise multiple requests in a fast-paced environment.
• Strong communication & literacy skills – internal and external.
• Excellent planning and project delivery. Demonstrable ability to meet deadlines.
• A commitment to the company vision.

You'll lead the development of insight-driven annual marketing strategies designed to drive footfall, grow sales and strengthen brand equity across our pubs. Working in close partnership with Operations, you will translate commercial objectives into impactful campaigns and initiatives that drive measurable results. From seasonal activations and key trading moments to local marketing plans and guest acquisition strategies, you will ensure every touchpoint delivers marketing excellence and commercial success.

This role requires a commercially astute, data-driven marketer who thrives in a collaborative environment, understands the dynamics of the hospitality sector and can balance strategic vision with hands-on execution in a fast-paced hospitality environment.  The Commercial Marketing Manager is directly responsible for the Marketing Activation Manager.  This role involves regular travel to our pubs as well as as Copper House in Wandsworth, and comes with a Company Car.

What you'll do:

• Be in charge of our Annual & Quarterly Strategy campaign architecture: Design & implement integrated campaigns for key calendar moments (Christmas, Bank Holidays, Summer, Winter) defining an innovative marketing strategy while creating toolkits for local teams to execute.
• Commercial alignment: Work closely with Operations and Finance to align marketing activity with P & L requirements. The successful candidate will translate business objectives into impactful, insight-led marketing plans. They will lead the execution of campaigns, seasonal activity and key trading initiatives, ensuring alignment with commercial targets, delivering measurable results.
• Work closely with the Head of Sales & Marketing to create and embed the Area Sales & Marketing strategy, ensuring clear alignment with commercial objectives. Utilise newly established divisional marketing roles to ensure landing of key campaigns, driving executional excellence and measurable impact
• Drinks supplier partnerships: Lead the development and delivery of commercially aligned supplier marketing plans, ensuring contractual marketing spend is unlocked and maximised.  You will work closely with the Commercial Manager and Marketing Activation Manager to drive premiumisation, deliver margin and increase drink sales, creating a calendar of key supplier activations to support our pubs across the year and communicated to relevant stakeholders to drive premiumisation, deliver margin and increase drink sales.
• Sports marketing: Develop and execute integrated sporting campaigns to enhance a relevant, premium sports proposition across Young’s Pubs, driving increased footfall and commercial performance
• Young’s Rooms: Act as brand custodian for Young’s Rooms, leading the development and execution of integrated marketing campaigns to drive bedroom sales, grow brand awareness, and expand market reach.
• Capex: Support key opening launch strategies to ensure pub vision is communicated, driving footfall and long-term success.
• You'll engage effectively with Commercial, Sales & Marketing and Opertaions to communicate marketing initiavies, strategies and results as well as demonstrate an ability to manage cross functional marketing projects, and strive to achieve excellence in customer delivery through adopting the visie values, ethos and vision of Young's

• Circle of influence: Demonstrate ability to persuade and influence key stakeholders across the business: Head of Sales & Marketing, Senior Brand Content Manager, Director of Sales & Marketing, Commercial Manager and the wider Sales & Marketing Team. Directors of Operations, Operations Managers & ASMCs.
• Commercial, numerate and analytical, making sure insight is driving our decision making and investment.
• Sociable, with a history of building professional relationships and flexible in working hours.
• Self-motivated and able to prioritise multiple requests in a fast-paced environment.
• Strong communication & literacy skills – internal and external.
• Excellent planning and project delivery. Demonstrable ability to meet deadlines.
• A commitment to the company vision.