Employee Records
Regional Marketing Executive
COYA
Full Time
2 Years Experience
Coins Icon Competitive salary
Regional Marketing Executive
COYA

Full Time
2 Years Experience
Coins Icon Competitive salary
Skills
Social Media
Fast-Paced Experience
Microsoft Office
Description

At COYA, we don’t just run restaurants — we create immersive experiences that blend bold Latin American flavours, vibrant design, music, and outstanding hospitality. With locations around the world, we are a growing global lifestyle brand defined by our core values: Fun, Family, Passion, Innovation, and Culture.

We’re looking for a Regional Marketing Executive to bring the COYA brand to life across our venues. This is a dynamic and hands-on role where you’ll work closely with the Global Marketing Director and local teams to develop and execute strategic marketing campaigns across multiple channels and customer touchpoints.

The Role

As a Regional Marketing Executive, you will be responsible for ensuring the consistent and high-quality execution of COYA’s marketing strategy across different regions. This includes overseeing content, digital campaigns, CRM, events, and in-venue activations — all while maintaining brand consistency and delivering engaging, high-performing campaigns.

Key Responsibilities

  • Plan, coordinate, and deliver regional marketing campaigns aligned with global strategy and brand values.
  • Manage the production of marketing materials including menus, digital assets, social content, and printed collateral.
  • Write and edit professional marketing copy, press releases, emails, and internal communications.
  • Collaborate with the wider marketing team, operations, design, PR, and content teams to ensure campaign success.
  • Support the planning and execution of events, pop-ups, and cultural activations across venues.
  • Work with external agencies and suppliers to ensure timely, on-budget delivery of planned tasks.
  • Lead content planning for digital and CRM platforms (e.g. Mailchimp, CMS), ensuring quality and consistency.
  • Liaise with teams across culinary, bar, music, and art to support campaign storytelling.
  • Track campaign performance and ROI, prepare reports for internal reviews and board updates.
  • Conduct competitor research and stay informed on market trends and opportunities.

What We’re Looking For

  • Proven marketing experience, ideally in hospitality, lifestyle, or multi-venue environments.
  • Strong project management and organisational skills, with the ability to manage multiple campaigns.
  • Excellent writing and editing skills with a keen eye for detail and brand tone.
  • Confident communicator and collaborator across all levels of the business.
  • Energetic, proactive, and adaptable to change — someone who thrives in a fast-paced, creative culture.
  • Knowledge of CRM tools (e.g. Mailchimp) and content management platforms.

As a Regional Marketing Executive at COYA you can expect:

  • Competitive salary
  • Enhanced holiday package; 32 days holiday
  • Long service award
  • High street, leisure & retail discounts
  • Opportunities to travel and work around the world with COYA
  • Endless opportunities to grow and develop. We really believe in promoting from within.
  • Employee Referral Program
  • Global Dining Discounts with COYA and sister venues
  • Family meals twice a day
  • Generous gift when you become a parent

If the Regional Marketing Executive role sounds like you and you want to be a part of our incredible team, please apply and be prepared to tell us why you are perfect for the position.

At COYA, we don’t just run restaurants — we create immersive experiences that blend bold Latin American flavours, vibrant design, music, and outstanding hospitality. With locations around the world, we are a growing global lifestyle brand defined by our core values: Fun, Family, Passion, Innovation, and Culture.

We’re looking for a Regional Marketing Executive to bring the COYA brand to life across our venues. This is a dynamic and hands-on role where you’ll work closely with the Global Marketing Director and local teams to develop and execute strategic marketing campaigns across multiple channels and customer touchpoints.

The Role

As a Regional Marketing Executive, you will be responsible for ensuring the consistent and high-quality execution of COYA’s marketing strategy across different regions. This includes overseeing content, digital campaigns, CRM, events, and in-venue activations — all while maintaining brand consistency and delivering engaging, high-performing campaigns.

Key Responsibilities

  • Plan, coordinate, and deliver regional marketing campaigns aligned with global strategy and brand values.
  • Manage the production of marketing materials including menus, digital assets, social content, and printed collateral.
  • Write and edit professional marketing copy, press releases, emails, and internal communications.
  • Collaborate with the wider marketing team, operations, design, PR, and content teams to ensure campaign success.
  • Support the planning and execution of events, pop-ups, and cultural activations across venues.
  • Work with external agencies and suppliers to ensure timely, on-budget delivery of planned tasks.
  • Lead content planning for digital and CRM platforms (e.g. Mailchimp, CMS), ensuring quality and consistency.
  • Liaise with teams across culinary, bar, music, and art to support campaign storytelling.
  • Track campaign performance and ROI, prepare reports for internal reviews and board updates.
  • Conduct competitor research and stay informed on market trends and opportunities.

What We’re Looking For

  • Proven marketing experience, ideally in hospitality, lifestyle, or multi-venue environments.
  • Strong project management and organisational skills, with the ability to manage multiple campaigns.
  • Excellent writing and editing skills with a keen eye for detail and brand tone.
  • Confident communicator and collaborator across all levels of the business.
  • Energetic, proactive, and adaptable to change — someone who thrives in a fast-paced, creative culture.
  • Knowledge of CRM tools (e.g. Mailchimp) and content management platforms.

As a Regional Marketing Executive at COYA you can expect:

  • Competitive salary
  • Enhanced holiday package; 32 days holiday
  • Long service award
  • High street, leisure & retail discounts
  • Opportunities to travel and work around the world with COYA
  • Endless opportunities to grow and develop. We really believe in promoting from within.
  • Employee Referral Program
  • Global Dining Discounts with COYA and sister venues
  • Family meals twice a day
  • Generous gift when you become a parent

If the Regional Marketing Executive role sounds like you and you want to be a part of our incredible team, please apply and be prepared to tell us why you are perfect for the position.

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