We’re looking for a dynamic and innovative Junior Social Media
Manager to join our team, taking the lead on shaping and executing the
social media strategy for two iconic brands: Crew Clothing Company and Ben
Sherman. In this role, you'll play a vital part in increasing brand
visibility, driving engagement, and enhancing the overall customer experience.
This position offers an exciting opportunity to combine creativity,
strategy, and analytics to deliver impactful results in a fast-paced
environment. You’ll have full ownership of community engagement and a direct
influence on the growth of Crew’s social media platforms. If you’re passionate
about creating compelling content, spotting trends, and making data-driven
decisions, this role is perfect for you.
Do you instinctively check Instagram first thing in the morning? If
so, we’d love to hear from you!
Responsibilities:
Social
Media Management
- Plan and execute social media calendars for both brands, aligning with
marketing campaigns, business priorities, and past performance insights.
- Manage content scheduling, updates, and publishing across all platforms
to achieve growth objectives like increased followers, engagement, reach, and
conversions.
- Oversee daily social media operations, including content creation,
social-first captions, real-time posting, community engagement, and sourcing
user-generated content (UGC).
- Stay on top of social media trends, news, and conversations, responding
swiftly to opportunities to create impactful brand moments.
- Drive growth on Instagram and TikTok, leading strategy to
expand reach, followers, and engagement.
- Respond to comments, messages, and mentions promptly, collaborating with
customer service to ensure a seamless experience for customers. Engage with our online community by responding to
comments, messages, and mentions promptly and professionally. Also coordinating
with the customer service team to ensure a seamless experience for all
customers.
- Responsible for the
development and management of the organic social budget for the financial year.
Content
Creation
- Create, capture, and edit high-quality content for core platforms
(Instagram, TikTok, Facebook, Twitter) while maintaining brand guidelines.
- Manage UGC and creator content, ensuring alignment with broader marketing
efforts such as CRM, PR, and digital campaigns.
- Video content - produce, shoot, and edit short-form video content.
Analysis
& Reporting
- Track and analyse social media performance, providing actionable insights
to optimise strategy and inform decision-making.
- Deliver weekly reports on key metrics, insights, and recommendations,
presenting findings during trade meetings.
PR
& Influencers
- Support
product seeding initiatives, coordinating with merchandising to ensure timely
deliveries.
- Identify
and engage with influencers aligned with the brand, managing collaborations and
community requests.
- Work with
the external PR agency on sample requests and seasonal image updates.
- Assist in
brainstorming sessions for campaigns, activations, and new social media ideas.
- Capture engaging content
for events like store openings, pop-ups, and press days to amplify social
reach.
Key Skills & Experience:
Essential
- A minimum of 2 years
of professional experience managing social media for a comparable brand.
- Proven track record of
building and growing social media accounts and build online communities,
specifically Instagram & TikTok.
- Hands-on experience
creating, filming, and editing engaging content.
- Familiarity with
analytics tools like Google Analytics to deliver actionable performance
insights.
- Exceptional
organisational skills and attention to detail, with a commercially driven
mindset.
- Creativity,
motivation, and enthusiasm for connecting with audiences through digital
platforms.
- Strong interpersonal
skills to work effectively with cross-functional teams, including marketing,
creative and trade teams.
- Passionate about storytelling and staying up-to-date with the latest
social media trends and tools.