Summary

ELIA Group is a multi-faceted, fully integrated real estate and hospitality company that acquires, develops, and manages commercial properties in landmark locations throughout the United States. In Real Estate & Development and Hospitality, we don’t sit back and let things happen, we make things happen! Whether we’re crafting deals or cocktails, our unparalleled attention to detail leads to award-winning real estate development and hospitality projects.

Come join our expanding team that is located in Birmingham, MI and has a growing presence in Nashville and play a meaningful role in continuing ELIA’s legacy of creating unique opportunities and iconic experiences!

What You’ll Be Doing (Key Responsibilities)

We are seeking a strategic Senior Brand Marketing Manager to elevate our brand presence and drive market success through innovative branding initiatives. Reporting directly to the Director of Marketing, you will lead the development and execution of brand strategies that enhance our market position and resonate with our target audience. Your role will involve creating and implementing brand messaging, managing integrated marketing campaigns, and ensuring consistent brand representation across all channels. Additionally, you will oversee the production of branding materials, including print collateral and promotional items, and collaborate with cross-functional teams to ensure alignment with overall marketing objectives. Your focus will be on driving brand awareness, building customer loyalty, and delivering cohesive and impactful brand experiences.

Your key responsibilities include:

• Brand Development
• Implement brand strategies to enhance the company’s image and positioning in the market.  Execute comprehensive marketing strategies to drive brand awareness, customer engagement, and revenue growth
• Campaign Development
• Design and execute marketing campaigns to promote the brand and its offerings. This includes digital, print, social media, and experiential marketing.
• Event Development
• Ideate and coordinate branded events, promotions, and experiences to drive brand visibility and engagement.
• Internal Collaboration
• Work closely with internal teams, including sales, operations, and creative, to ensure brand consistency and support cross-functional initiatives.
• Brand Identity Management
• Maintain and strengthen brand identity across all marketing channels, ensuring consistency in messaging, visual elements, and tone.
• Creative Direction
• Oversee creative development and ensure that all marketing materials and campaigns align with the brand’s identity and messaging.

What We Expect of You

At ELIA, we use our unique experience and contributions to deliver more than value – we set new standards! We seek someone that is looking for more than a job – we want to work with someone who is as passionate as us about what we do and how we go about doing it.

Your success with us requires these qualifications:

• 3 years of experience in marketing, with a focus on F&B, events, or entertainment marketing.
• Demonstrated success in brand management and marketing, with a successful track record of developing and executing brand strategies that enhance market positioning and drive growth.
• Demonstrated ability to create impactful and cohesive campaigns that resonate with target audiences.

·         Experience in ideating, planning, and executing branded events and promotions. Proven ability to drive brand visibility and engagement through creative event strategies.

·         Exceptional interpersonal skills with a history of working closely with cross-functional teams, including sales, operations, and creative departments, to ensure brand consistency and support integrated marketing efforts.

·         In-depth understanding of brand identity principles and experience in maintaining and strengthening brand consistency across all marketing channels. Ability to ensure uniformity in messaging, visual elements, and tone.

·         Excellent verbal and written communication skills, with the ability to present ideas clearly and effectively to stakeholders at all levels.

·         Proven ability to manage multiple projects simultaneously, with strong organizational skills and attention to detail. Experience in meeting deadlines and managing resources efficiently.

Education and Experience

·         Bachelor’s degree in Marketing, Business Administration, or a related field.

Competitive Salary and Great Benefits

At ELIA, base pay is one part of our total compensation package. Your base pay will depend on your skills, qualifications, experience, and location.

You’ll also receive competitive benefits, including comprehensive medical and dental coverage, participation in our 401(k) program, and a generous paid time off policy. Additionally, this role will be eligible for discretionary bonuses.

Work Environment

We’re a bold and imaginative team with a proven record. Our robust team has extensive subject matter expertise and cohesive team chemistry in every facet of our business. We’re strategic-planners and boundary-pushers in the best possible way. It’s important to our culture to have fun while also exceeding everyone’s expectations.

This is a full-time position working in an office environment that is as unique and iconic as our business model.  You will typically work Monday through Friday 9:00 a.m. to 5:00 p.m, however, work hours vary significantly, often requiring evenings and weekends to align with F&B activities. Work is primarily conducted in F&B venue settings and the corporate office.

Physical Requirements

At ELIA, we are all about setting you up for success! The physical demands described here are representative of those you must possess to successfully perform the essential functions of this role.

This is primarily an office role that requires you to remain in a stationary position for long periods of time although standing in, and moving between, work areas may be required.  You will need to be able to operate a computer and other office productively machinery, such as a calculator, copy machine, and computer printer, for a significant part of each day. This role frequently requires you to move around our office or our other properties.  This role occasionally requires the ability to move objects weighing up to 25 pounds. You will also need to be able to operate a motor vehicle to visit various properties and meeting sites and communicate effectively in person, before groups, and over the telephone.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Summary

ELIA Group is a multi-faceted, fully integrated real estate and hospitality company that acquires, develops, and manages commercial properties in landmark locations throughout the United States. In Real Estate & Development and Hospitality, we don’t sit back and let things happen, we make things happen! Whether we’re crafting deals or cocktails, our unparalleled attention to detail leads to award-winning real estate development and hospitality projects.

Come join our expanding team that is located in Birmingham, MI and has a growing presence in Nashville and play a meaningful role in continuing ELIA’s legacy of creating unique opportunities and iconic experiences!

What You’ll Be Doing (Key Responsibilities)

We are seeking a strategic Senior Brand Marketing Manager to elevate our brand presence and drive market success through innovative branding initiatives. Reporting directly to the Director of Marketing, you will lead the development and execution of brand strategies that enhance our market position and resonate with our target audience. Your role will involve creating and implementing brand messaging, managing integrated marketing campaigns, and ensuring consistent brand representation across all channels. Additionally, you will oversee the production of branding materials, including print collateral and promotional items, and collaborate with cross-functional teams to ensure alignment with overall marketing objectives. Your focus will be on driving brand awareness, building customer loyalty, and delivering cohesive and impactful brand experiences.

Your key responsibilities include:

• Brand Development
• Implement brand strategies to enhance the company’s image and positioning in the market.  Execute comprehensive marketing strategies to drive brand awareness, customer engagement, and revenue growth
• Campaign Development
• Design and execute marketing campaigns to promote the brand and its offerings. This includes digital, print, social media, and experiential marketing.
• Event Development
• Ideate and coordinate branded events, promotions, and experiences to drive brand visibility and engagement.
• Internal Collaboration
• Work closely with internal teams, including sales, operations, and creative, to ensure brand consistency and support cross-functional initiatives.
• Brand Identity Management
• Maintain and strengthen brand identity across all marketing channels, ensuring consistency in messaging, visual elements, and tone.
• Creative Direction
• Oversee creative development and ensure that all marketing materials and campaigns align with the brand’s identity and messaging.

What We Expect of You

At ELIA, we use our unique experience and contributions to deliver more than value – we set new standards! We seek someone that is looking for more than a job – we want to work with someone who is as passionate as us about what we do and how we go about doing it.

Your success with us requires these qualifications:

• 3 years of experience in marketing, with a focus on F&B, events, or entertainment marketing.
• Demonstrated success in brand management and marketing, with a successful track record of developing and executing brand strategies that enhance market positioning and drive growth.
• Demonstrated ability to create impactful and cohesive campaigns that resonate with target audiences.

·         Experience in ideating, planning, and executing branded events and promotions. Proven ability to drive brand visibility and engagement through creative event strategies.

·         Exceptional interpersonal skills with a history of working closely with cross-functional teams, including sales, operations, and creative departments, to ensure brand consistency and support integrated marketing efforts.

·         In-depth understanding of brand identity principles and experience in maintaining and strengthening brand consistency across all marketing channels. Ability to ensure uniformity in messaging, visual elements, and tone.

·         Excellent verbal and written communication skills, with the ability to present ideas clearly and effectively to stakeholders at all levels.

·         Proven ability to manage multiple projects simultaneously, with strong organizational skills and attention to detail. Experience in meeting deadlines and managing resources efficiently.

Education and Experience

·         Bachelor’s degree in Marketing, Business Administration, or a related field.

Competitive Salary and Great Benefits

At ELIA, base pay is one part of our total compensation package. Your base pay will depend on your skills, qualifications, experience, and location.

You’ll also receive competitive benefits, including comprehensive medical and dental coverage, participation in our 401(k) program, and a generous paid time off policy. Additionally, this role will be eligible for discretionary bonuses.

Work Environment

We’re a bold and imaginative team with a proven record. Our robust team has extensive subject matter expertise and cohesive team chemistry in every facet of our business. We’re strategic-planners and boundary-pushers in the best possible way. It’s important to our culture to have fun while also exceeding everyone’s expectations.

This is a full-time position working in an office environment that is as unique and iconic as our business model.  You will typically work Monday through Friday 9:00 a.m. to 5:00 p.m, however, work hours vary significantly, often requiring evenings and weekends to align with F&B activities. Work is primarily conducted in F&B venue settings and the corporate office.

Physical Requirements

At ELIA, we are all about setting you up for success! The physical demands described here are representative of those you must possess to successfully perform the essential functions of this role.

This is primarily an office role that requires you to remain in a stationary position for long periods of time although standing in, and moving between, work areas may be required.  You will need to be able to operate a computer and other office productively machinery, such as a calculator, copy machine, and computer printer, for a significant part of each day. This role frequently requires you to move around our office or our other properties.  This role occasionally requires the ability to move objects weighing up to 25 pounds. You will also need to be able to operate a motor vehicle to visit various properties and meeting sites and communicate effectively in person, before groups, and over the telephone.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.