Summary

ELIA Group is a multi-faceted, fully integrated real estate and hospitality company that acquires, develops, and manages commercial properties in landmark locations throughout the United States. In Real Estate & Development and Hospitality, we don’t sit back and let things happen, we make things happen! Whether we’re crafting deals or cocktails, our unparalleled attention to detail leads to award-winning real estate development and hospitality projects.

Come join our expanding team that is located in Birmingham, MI and has a growing presence in Nashville and play a meaningful role in continuing ELIA’s legacy of creating unique opportunities and iconic experiences!

What You’ll Be Doing (Key Responsibilities)

We are seeking an innovative Senior Digital Marketing Manager to propel the success of our brand through cutting-edge digital strategies and campaigns. Reporting directly to the Director of Marketing, you will lead efforts in optimizing our website for search engines and managing paid media campaigns to drive targeted traffic and conversions. Your role will include developing and executing SEO strategies, overseeing the performance of paid search and social media advertising, and ensuring our website content is engaging and strategically aligned with our marketing goals. Additionally, you will manage website updates and enhancements to improve user experience and performance and analyze data to refine and optimize campaigns for maximum impact.

Your key responsibilities include:

• Digital Strategy Implementation
• Create and implement digital marketing strategies to drive online visibility, engagement, and bookings. Align strategies with overall  objectives.
• (PPC) Advertising:
• Manage PPC campaigns across platforms such as Google Ads and Meta Ads. Optimize campaigns to maximize ROI and drive targeted traffic.
• Email Marketing
• Design and implement email marketing campaigns, including newsletters, promotional offers, and customer retention programs. Track and analyze email performance metrics.
• SEO Management
• Develop and execute SEO strategies to improve organic search rankings and increase website traffic. Monitor SEO performance and make adjustments as needed.
• Social Media Marketing
• Develop and monitor execution of social media strategies and campaigns across all platforms, Facebook, Instagram, TikTok, and LinkedIn.
• Website Management
• Oversee all websites, ensuring it is user-friendly, optimized for search engines, properly functioning, and regularly updated with fresh content and offers.
• Partnerships and Collaborations
• Identify and manage digital partnerships and collaborations with influencers, travel websites, and other relevant online platforms to expand reach and drive traffic.
• Reporting and Analysis
• Track and report on KPIs and marketing metrics. Provide regular updates and insights to leadership on marketing effectiveness and ROI.

What We Expect of You

At ELIA, we use our unique experience and contributions to deliver more than value – we set new standards! We seek someone that is looking for more than a job – we want to work with someone who is as passionate as us about what we do and how we go about doing it.

Your success with us requires these qualifications:

• 3 years of experience in marketing, with a focus on F&B, events, or entertainment marketing.
• Demonstrated success in creating and implementing digital marketing strategies, with a solid track record of driving online visibility, engagement, and conversions.
• Strong understanding of social media and digital marketing strategies relevant to the F&B industry.
• Hands-on experience managing and optimizing PPC campaigns across platforms like Google Ads and Meta Ads. Ability to analyze and adjust campaigns to maximize ROI and drive targeted traffic.
• Proficiency in designing and executing email marketing campaigns, including newsletters and promotional offers. Strong ability to track and interpret email performance metrics.
• In-depth knowledge of SEO best practices and experience in developing and executing strategies to improve organic search rankings and increase website traffic. Ability to monitor and adjust SEO efforts based on performance data.
• Effective communication skills, capable of engaging with diverse stakeholders including venue staff, external partners, and customers.

Education and Experience

·         Bachelor’s degree in Marketing, Business Administration, or a related field.

Competitive Salary and Great Benefits

At ELIA, base pay is one part of our total compensation package. Your base pay will depend on your skills, qualifications, experience, and location.

You’ll also receive competitive benefits, including comprehensive medical and dental coverage, participation in our 401(k) program, and a generous paid time off policy. Additionally, this role will be eligible for discretionary bonuses.

Work Environment

We’re a bold and imaginative team with a proven record. Our robust team has extensive subject matter expertise and cohesive team chemistry in every facet of our business. We’re strategic-planners and boundary-pushers in the best possible way. It’s important to our culture to have fun while also exceeding everyone’s expectations.

This is a full-time position working in an office environment that is as unique and iconic as our business model.  You will typically work Monday through Friday 9:00 a.m. to 5:00 p.m, however, work hours vary significantly, often requiring evenings and weekends to align with F&B activities. Work is primarily conducted in F&B venue settings and the corporate office.

Physical Requirements

At ELIA, we are all about setting you up for success! The physical demands described here are representative of those you must possess to successfully perform the essential functions of this role.

This is primarily an office role that requires you to remain in a stationary position for long periods of time although standing in, and moving between, work areas may be required.  You will need to be able to operate a computer and other office productively machinery, such as a calculator, copy machine, and computer printer, for a significant part of each day. This role frequently requires you to move around our office or our other properties.  This role occasionally requires the ability to move objects weighing up to 25 pounds. You will also need to be able to operate a motor vehicle to visit various properties and meeting sites and communicate effectively in person, before groups, and over the telephone.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Summary

ELIA Group is a multi-faceted, fully integrated real estate and hospitality company that acquires, develops, and manages commercial properties in landmark locations throughout the United States. In Real Estate & Development and Hospitality, we don’t sit back and let things happen, we make things happen! Whether we’re crafting deals or cocktails, our unparalleled attention to detail leads to award-winning real estate development and hospitality projects.

Come join our expanding team that is located in Birmingham, MI and has a growing presence in Nashville and play a meaningful role in continuing ELIA’s legacy of creating unique opportunities and iconic experiences!

What You’ll Be Doing (Key Responsibilities)

We are seeking an innovative Senior Digital Marketing Manager to propel the success of our brand through cutting-edge digital strategies and campaigns. Reporting directly to the Director of Marketing, you will lead efforts in optimizing our website for search engines and managing paid media campaigns to drive targeted traffic and conversions. Your role will include developing and executing SEO strategies, overseeing the performance of paid search and social media advertising, and ensuring our website content is engaging and strategically aligned with our marketing goals. Additionally, you will manage website updates and enhancements to improve user experience and performance and analyze data to refine and optimize campaigns for maximum impact.

Your key responsibilities include:

• Digital Strategy Implementation
• Create and implement digital marketing strategies to drive online visibility, engagement, and bookings. Align strategies with overall  objectives.
• (PPC) Advertising:
• Manage PPC campaigns across platforms such as Google Ads and Meta Ads. Optimize campaigns to maximize ROI and drive targeted traffic.
• Email Marketing
• Design and implement email marketing campaigns, including newsletters, promotional offers, and customer retention programs. Track and analyze email performance metrics.
• SEO Management
• Develop and execute SEO strategies to improve organic search rankings and increase website traffic. Monitor SEO performance and make adjustments as needed.
• Social Media Marketing
• Develop and monitor execution of social media strategies and campaigns across all platforms, Facebook, Instagram, TikTok, and LinkedIn.
• Website Management
• Oversee all websites, ensuring it is user-friendly, optimized for search engines, properly functioning, and regularly updated with fresh content and offers.
• Partnerships and Collaborations
• Identify and manage digital partnerships and collaborations with influencers, travel websites, and other relevant online platforms to expand reach and drive traffic.
• Reporting and Analysis
• Track and report on KPIs and marketing metrics. Provide regular updates and insights to leadership on marketing effectiveness and ROI.

What We Expect of You

At ELIA, we use our unique experience and contributions to deliver more than value – we set new standards! We seek someone that is looking for more than a job – we want to work with someone who is as passionate as us about what we do and how we go about doing it.

Your success with us requires these qualifications:

• 3 years of experience in marketing, with a focus on F&B, events, or entertainment marketing.
• Demonstrated success in creating and implementing digital marketing strategies, with a solid track record of driving online visibility, engagement, and conversions.
• Strong understanding of social media and digital marketing strategies relevant to the F&B industry.
• Hands-on experience managing and optimizing PPC campaigns across platforms like Google Ads and Meta Ads. Ability to analyze and adjust campaigns to maximize ROI and drive targeted traffic.
• Proficiency in designing and executing email marketing campaigns, including newsletters and promotional offers. Strong ability to track and interpret email performance metrics.
• In-depth knowledge of SEO best practices and experience in developing and executing strategies to improve organic search rankings and increase website traffic. Ability to monitor and adjust SEO efforts based on performance data.
• Effective communication skills, capable of engaging with diverse stakeholders including venue staff, external partners, and customers.

Education and Experience

·         Bachelor’s degree in Marketing, Business Administration, or a related field.

Competitive Salary and Great Benefits

At ELIA, base pay is one part of our total compensation package. Your base pay will depend on your skills, qualifications, experience, and location.

You’ll also receive competitive benefits, including comprehensive medical and dental coverage, participation in our 401(k) program, and a generous paid time off policy. Additionally, this role will be eligible for discretionary bonuses.

Work Environment

We’re a bold and imaginative team with a proven record. Our robust team has extensive subject matter expertise and cohesive team chemistry in every facet of our business. We’re strategic-planners and boundary-pushers in the best possible way. It’s important to our culture to have fun while also exceeding everyone’s expectations.

This is a full-time position working in an office environment that is as unique and iconic as our business model.  You will typically work Monday through Friday 9:00 a.m. to 5:00 p.m, however, work hours vary significantly, often requiring evenings and weekends to align with F&B activities. Work is primarily conducted in F&B venue settings and the corporate office.

Physical Requirements

At ELIA, we are all about setting you up for success! The physical demands described here are representative of those you must possess to successfully perform the essential functions of this role.

This is primarily an office role that requires you to remain in a stationary position for long periods of time although standing in, and moving between, work areas may be required.  You will need to be able to operate a computer and other office productively machinery, such as a calculator, copy machine, and computer printer, for a significant part of each day. This role frequently requires you to move around our office or our other properties.  This role occasionally requires the ability to move objects weighing up to 25 pounds. You will also need to be able to operate a motor vehicle to visit various properties and meeting sites and communicate effectively in person, before groups, and over the telephone.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.