About Us: Lost Shore is about bringing a world-first and world-beating surf resort to the outskirts of the capital. The largest inland wave pool in Europe has arrived next to Europe’s largest indoor climbing arena, putting Scotland on the map for all the right reasons!

But it is the range of other activities and leisure offerings that make us so special, offering something for everyone.

Picture a surfing paradise where surfers, tourists, and locals converge—a place where adventure meets relaxation.

About the Role: 

The Event Sales Manager at Lost Shore Surf will play a pivotal role in driving revenue through exceptional event management, including corporate events and retreats, group events, surf competitions, surf camps, private events, partnership events, public events, exclusive hires and groups. The ideal candidate is passionate about the tourism and leisure industry, possesses strong sales acumen, and has a proven track record in event management and sales within the hospitality or tourism sector. This role requires a dynamic individual who can cultivate relationships with clients and collaborate with the resorts operational team, marketing team and 3rd parties to create memorable experiences.

This is a hands-on, high-energy role that requires a proven sales performer with a passion for hospitality, a knack for building relationships, and a keen eye for creating exclusive experiences. The ideal candidate will thrive in both a proactive and reactive sales settings.

This role demands a motivated event sales manager who can hit targets, build strong client relationships, and elevate our brand presence in the market.

What you will be doing:

• Develop and implement a strategic sales plan to achieve event bookings and group targets and maximise revenue from all events related business.
• Build and maintain strong relationships with event clients, understanding their needs and crafting tailored event proposal that reflect the resorts unique offerings.
• Conduct site tours, presentations and sales pitches to showcase the resort’s event space, our core offerings and capabilities.Collaborate with the marketing team to create promotional materials and campaigns that effectively target potential event clients.
• Manage the entire event sales process from inquiry through to contract negotiation, planning and execution, ensuring seamless experience for clients and their guests, including to create function sheets for operational team handover.
• Work closely with internal teams, including catering, operations, visitor experience, facilities, housekeeping, to ensure all details are executed to the highest standard and briefed accordingly. 
• Monitor industry trends and competitor activities to maintain a competitive edge and identify new opportunities for growth.
• Maintain a comprehensive database of leads, bookings, and client communications, providing regular reports to the Head of Events and Sales.
• Create bespoke offers, events and initiatives to increase event-based revenue. 
• Hold a strong understanding of the company’s products and industry competition.
• Follow up on inbound leads, outreach for new business, building client relationships, negotiating, and closing sales.
• Work closely with the Head of Sales & Events to identify gaps in the business that need promotional support to generate additional sales.
• Promote sales into the resort, account management and managing databases to ensure repeat custom from your contacts.
• Compile a weekly and monthly report for the Head of Sales and Events on the progress of each week’s sales leads, meeting outcomes and action points, as well as a tally of current and anticipated (pipeline) event sales volume.
• Build and maintain strong relationships with clients, 3rd parties, corporate partners, and key stakeholders to enhance business opportunities and customer satisfaction promoting private hire & groups.
• Manage 3rd party relationships with partners for Marketing and Sales activations and ticketed events.
• Plan and conduct pre-event and post-event meetings with clients and catering staff to determine potential enhancements to the guest experience.

• Bachelor’s degree in Hospitality Management, Business, Event Management or a related field.
• Extensive experience in event sales, preferably within the hospitality and tourism industry.
• Proven track record of achieving exceeding sales targets and optimising revenue.
• Exceptional interpersonal skills, with a strong ability to connect with diverse stakeholders.
• Strong organisational and multitasking abilities, with keen attention to detail.
• Proficiency in event management software, CRM systems (Delphi preferred), and Microsoft office suits.
• A passion for the outdoor lifestyle, with a good understanding of the tourism and leisure industry and the events industry.
• Experience planning and executing corporate events and group events.
• Established network within the community, events industry and event-related vendors.
• Creative problem-solving skills and a proactive approach to client needs. 

Additional Information: 

About Us: Lost Shore is about bringing a world-first and world-beating surf resort to the outskirts of the capital. The largest inland wave pool in Europe has arrived next to Europe’s largest indoor climbing arena, putting Scotland on the map for all the right reasons!

But it is the range of other activities and leisure offerings that make us so special, offering something for everyone.

Picture a surfing paradise where surfers, tourists, and locals converge—a place where adventure meets relaxation.

About the Role: 

The Event Sales Manager at Lost Shore Surf will play a pivotal role in driving revenue through exceptional event management, including corporate events and retreats, group events, surf competitions, surf camps, private events, partnership events, public events, exclusive hires and groups. The ideal candidate is passionate about the tourism and leisure industry, possesses strong sales acumen, and has a proven track record in event management and sales within the hospitality or tourism sector. This role requires a dynamic individual who can cultivate relationships with clients and collaborate with the resorts operational team, marketing team and 3rd parties to create memorable experiences.

This is a hands-on, high-energy role that requires a proven sales performer with a passion for hospitality, a knack for building relationships, and a keen eye for creating exclusive experiences. The ideal candidate will thrive in both a proactive and reactive sales settings.

This role demands a motivated event sales manager who can hit targets, build strong client relationships, and elevate our brand presence in the market.

What you will be doing:

• Develop and implement a strategic sales plan to achieve event bookings and group targets and maximise revenue from all events related business.
• Build and maintain strong relationships with event clients, understanding their needs and crafting tailored event proposal that reflect the resorts unique offerings.
• Conduct site tours, presentations and sales pitches to showcase the resort’s event space, our core offerings and capabilities.Collaborate with the marketing team to create promotional materials and campaigns that effectively target potential event clients.
• Manage the entire event sales process from inquiry through to contract negotiation, planning and execution, ensuring seamless experience for clients and their guests, including to create function sheets for operational team handover.
• Work closely with internal teams, including catering, operations, visitor experience, facilities, housekeeping, to ensure all details are executed to the highest standard and briefed accordingly. 
• Monitor industry trends and competitor activities to maintain a competitive edge and identify new opportunities for growth.
• Maintain a comprehensive database of leads, bookings, and client communications, providing regular reports to the Head of Events and Sales.
• Create bespoke offers, events and initiatives to increase event-based revenue. 
• Hold a strong understanding of the company’s products and industry competition.
• Follow up on inbound leads, outreach for new business, building client relationships, negotiating, and closing sales.
• Work closely with the Head of Sales & Events to identify gaps in the business that need promotional support to generate additional sales.
• Promote sales into the resort, account management and managing databases to ensure repeat custom from your contacts.
• Compile a weekly and monthly report for the Head of Sales and Events on the progress of each week’s sales leads, meeting outcomes and action points, as well as a tally of current and anticipated (pipeline) event sales volume.
• Build and maintain strong relationships with clients, 3rd parties, corporate partners, and key stakeholders to enhance business opportunities and customer satisfaction promoting private hire & groups.
• Manage 3rd party relationships with partners for Marketing and Sales activations and ticketed events.
• Plan and conduct pre-event and post-event meetings with clients and catering staff to determine potential enhancements to the guest experience.

• Bachelor’s degree in Hospitality Management, Business, Event Management or a related field.
• Extensive experience in event sales, preferably within the hospitality and tourism industry.
• Proven track record of achieving exceeding sales targets and optimising revenue.
• Exceptional interpersonal skills, with a strong ability to connect with diverse stakeholders.
• Strong organisational and multitasking abilities, with keen attention to detail.
• Proficiency in event management software, CRM systems (Delphi preferred), and Microsoft office suits.
• A passion for the outdoor lifestyle, with a good understanding of the tourism and leisure industry and the events industry.
• Experience planning and executing corporate events and group events.
• Established network within the community, events industry and event-related vendors.
• Creative problem-solving skills and a proactive approach to client needs. 

Additional Information: