Join Our Wave: Group Sales Executive

About Us: Lost Shore is about bringing a world-first and world-beating surf resort to the outskirts of the capital. The largest inland surfing pool in Europe, has arrived next to Europe’s largest indoor climbing arena, and is putting Scotland on the map for all the right reasons!

It’s the range of other activities and leisure offerings that make us so special, offering something for everyone. Including our food and drink’s space, Canteen, our spa treatment studio, our retail offering, a surfskate academy and of course the location, nestled in a 60 acre site.

Picture a surfing paradise where surfers, tourists, and locals converge—a place where adventure meets relaxation.

The Role: Group Sales Executive 

As the Group Sales Executive, reporting to the Head or Events and Sales, you’re responsible for generating leads, converting enquiries, and coordinating logistics for group bookings, positioning Lost Shore as the go-to-destination for group experiences.

Naturally, this is a sales-focused role with a strong emphasis on lead generation, relationship management, and cross-resort revenue growth including surf, accommodation and catering. The focus is with surf clubs, schools and association group bookings, but you will also provide support to the wider events and sales team, to ensure seamless group delivery.

It goes without saying that a passion for sales, confidence with people and the ability to handle large volumes of group and event enquiries is a must. The ability to negotiate in line with our selling guidelines, and to convert into repeat business is at the heart of your success with us.

Responsibilities:

• Account manages group enquiry process from start to finish, managing the full sales cycle: outreach, proposals, quoting, follow-ups, negotiation and conversion in line with pricing guidelines.
• Proactively research, identify and engage surf clubs, schools and associations to generate new business.
• Build and maintain a CRM pipeline of leads, bookings, and opportunities.
• Take a proactive sales approach which has a major positive impact on Lost Shore’s accommodation and pool occupancy throughout the year.
• Follow up with clients post event to get feedback and secure repeat business where possible. You will communicate with guests via email, telephone and in-person.
• Cross sell all products and services to maximise revenue opportunities for Lost Shore across the resort, including surf, accommodation, retail, group packages and resort activities, hitting and exceeding monthly and quarterly sales revenue targets.
• Ensure our enquiry/bookings management system is always up to date.
• Effectively co-ordinate activities related to booked events and groups business with other departments, ensuring client’s expectations are met by maintaining team communication.

Qualifications, Skills and Experience

• Minimum of 1 years of experience in sales, preferably within the events, hospitality and tourism industry.
• Proven track record of achieving and exceeding sales targets and optimising revenue.
• Exceptional interpersonal skills, with a strong ability to connect with diverse stakeholders.
• Strong organisational and multitasking abilities, with keen attention to detail.
• Proficiency in CRM systems, and Microsoft office suites.
• Experience planning and executing corporate events and group events.

Additional Details

• Where appropriate you may be required to undertake in-market sales trips around the UK and Europe to visit potential clients

Join Our Wave: Group Sales Executive

About Us: Lost Shore is about bringing a world-first and world-beating surf resort to the outskirts of the capital. The largest inland surfing pool in Europe, has arrived next to Europe’s largest indoor climbing arena, and is putting Scotland on the map for all the right reasons!

It’s the range of other activities and leisure offerings that make us so special, offering something for everyone. Including our food and drink’s space, Canteen, our spa treatment studio, our retail offering, a surfskate academy and of course the location, nestled in a 60 acre site.

Picture a surfing paradise where surfers, tourists, and locals converge—a place where adventure meets relaxation.

The Role: Group Sales Executive 

As the Group Sales Executive, reporting to the Head or Events and Sales, you’re responsible for generating leads, converting enquiries, and coordinating logistics for group bookings, positioning Lost Shore as the go-to-destination for group experiences.

Naturally, this is a sales-focused role with a strong emphasis on lead generation, relationship management, and cross-resort revenue growth including surf, accommodation and catering. The focus is with surf clubs, schools and association group bookings, but you will also provide support to the wider events and sales team, to ensure seamless group delivery.

It goes without saying that a passion for sales, confidence with people and the ability to handle large volumes of group and event enquiries is a must. The ability to negotiate in line with our selling guidelines, and to convert into repeat business is at the heart of your success with us.

Responsibilities:

• Account manages group enquiry process from start to finish, managing the full sales cycle: outreach, proposals, quoting, follow-ups, negotiation and conversion in line with pricing guidelines.
• Proactively research, identify and engage surf clubs, schools and associations to generate new business.
• Build and maintain a CRM pipeline of leads, bookings, and opportunities.
• Take a proactive sales approach which has a major positive impact on Lost Shore’s accommodation and pool occupancy throughout the year.
• Follow up with clients post event to get feedback and secure repeat business where possible. You will communicate with guests via email, telephone and in-person.
• Cross sell all products and services to maximise revenue opportunities for Lost Shore across the resort, including surf, accommodation, retail, group packages and resort activities, hitting and exceeding monthly and quarterly sales revenue targets.
• Ensure our enquiry/bookings management system is always up to date.
• Effectively co-ordinate activities related to booked events and groups business with other departments, ensuring client’s expectations are met by maintaining team communication.

Qualifications, Skills and Experience

• Minimum of 1 years of experience in sales, preferably within the events, hospitality and tourism industry.
• Proven track record of achieving and exceeding sales targets and optimising revenue.
• Exceptional interpersonal skills, with a strong ability to connect with diverse stakeholders.
• Strong organisational and multitasking abilities, with keen attention to detail.
• Proficiency in CRM systems, and Microsoft office suites.
• Experience planning and executing corporate events and group events.

Additional Details

• Where appropriate you may be required to undertake in-market sales trips around the UK and Europe to visit potential clients