Digital Marketing Manager

Manager, Digital Marketing

Job Description

This person will be responsible for executing and optimizing digital and social media strategies to achieve business objectives. Developing, executing, reporting, and optimizing plans around SEO/SEM, digital display, paid social media, and e-commerce.

Key Responsibilities

• Oversee all digital marketing:

-SEO/SEM
-Paid social
-Email
-SMS

-Display

• Develop and manage budgets
• Plan, oversee development of and manage social media strategy, calendar and assets
•  Manage agencies & activity associated with:

- Social media listening, responding, posting and paid advertising
- Website
- Location based activity

- Digital Display

• Identify trends and insights and recommend strategies and tactics
• Drive and optimize Online Ordering platform growth
• Coordinate with internal functional groups to update the website
• Improve the design, UX, traffic, and content of the website
• Measure and report against all digital campaigns and evaluate against ROI and KPIs
• Manage a Specialist, Digital Marketing

Education

•  Bachelor’s degree

Experience

•  4+ year digital marketing experience
•  Restaurant digital marketing experience preferred

Skills

• Capable of producing high quality work/materials while managing multiple projects
•  Microsoft Office Suite
• Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Knowledge of A/B and multivariate testing
• Understanding of ad serving tools
• Experience setting up and optimizing Google Adwords campaigns
• In-depth knowledge of various social media platforms, best practices, and website analytics
• Solid understanding of HTML, CSS, and JavaScript is preferred
• Highly creative with excellent analytical abilities
• Outstanding communication and interpersonal skills
• Up-to-date on the latest trends and technologies in digital marketing

Manager, Digital Marketing

Job Description

This person will be responsible for executing and optimizing digital and social media strategies to achieve business objectives. Developing, executing, reporting, and optimizing plans around SEO/SEM, digital display, paid social media, and e-commerce.

Key Responsibilities

• Oversee all digital marketing:

-SEO/SEM
-Paid social
-Email
-SMS

-Display

• Develop and manage budgets
• Plan, oversee development of and manage social media strategy, calendar and assets
•  Manage agencies & activity associated with:

- Social media listening, responding, posting and paid advertising
- Website
- Location based activity

- Digital Display

• Identify trends and insights and recommend strategies and tactics
• Drive and optimize Online Ordering platform growth
• Coordinate with internal functional groups to update the website
• Improve the design, UX, traffic, and content of the website
• Measure and report against all digital campaigns and evaluate against ROI and KPIs
• Manage a Specialist, Digital Marketing

Education

•  Bachelor’s degree

Experience

•  4+ year digital marketing experience
•  Restaurant digital marketing experience preferred

Skills

• Capable of producing high quality work/materials while managing multiple projects
•  Microsoft Office Suite
• Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Knowledge of A/B and multivariate testing
• Understanding of ad serving tools
• Experience setting up and optimizing Google Adwords campaigns
• In-depth knowledge of various social media platforms, best practices, and website analytics
• Solid understanding of HTML, CSS, and JavaScript is preferred
• Highly creative with excellent analytical abilities
• Outstanding communication and interpersonal skills
• Up-to-date on the latest trends and technologies in digital marketing