Manager, SEO

Reports To: CMO

Job Description

This person will lead content and SEO strategy and execution for the Farmer Boys website and digital channels. Developing, executing, reporting, and optimizing plans around SEO/SEM, digital display, paid social media, and e-commerce.

Key Responsibilities

• Write and edit unique, quality content to help rank on the first page of Google for target keywords in a highly competitive industry.
• Create and manage a content calendar anchored in growing website traffic and sales through SEO best practices.
• Recommend changes to website architecture, page content, linking and other elements to improve SEO positions and increase organic traffic.
• Focus on a short list of core keywords and phrases that drive the highest traffic volume and align best with consumers, while also remaining aware of opportunities for more.
• Run A/B tests to continually optimize headlines, title tags and meta descriptions across location pages and more.
• Take your own photos to complement articles and help us rank better on Google and other engines.
• Lead continual A/B testing and optimization of headlines, title tags and meta descriptions that play a key role in our online presence and success.
• Pivot away from content types that don’t drive impressions or clicks to optimize ROI.
• Use Google Analytics, Search Console and third party tools such as Similarweb, SEMRush and the like to strategize as well as measure success and content’s contributions.
• Ensure our messages are in line with our goals.
• Be willing and able to work on or lead additional projects that come up

Education

•  Bachelor’s degree

Experience

• 4+ years digital marketing experience
• Restaurant digital marketing experience preferred

Qualifications

• Minimum five years related work experience in website SEO optimization and writing content in a fast-paced environment.
• Demonstrated ability to use Google Analytics, Search Console and the like to optimize content strategy and measure success.
• Demonstrated ability to run A/B content tests on headlines, title tags and meta descriptions.
• Ability to clearly articulate your thoughts and present results to executives.
• Ideally, familiar with GMB data and an understanding of how to use it to demonstrate results.
• Ability and willingness to take high-quality photos on a regular basis to complement blog articles as well as a willingness to source photos from others.
• Experience working with agencies.
• Ability and willingness to interview both c-level execs and entry-level store managers.
• Advanced understanding of SEO and content’s role.
• Familiar with AP Style.
• A passion for grammar and accuracy.
• Understanding of ad serving tools
• Experience setting up and optimizing Google Adwords campaigns
• Solid understanding of HTML, CSS, and JavaScript is preferred
• Highly creative with excellent analytical abilities
• Outstanding communication and interpersonal skills
• Up-to-date on the latest trends and technologies in digital marketing

Reports To: CMO

Job Description

This person will lead content and SEO strategy and execution for the Farmer Boys website and digital channels. Developing, executing, reporting, and optimizing plans around SEO/SEM, digital display, paid social media, and e-commerce.

Key Responsibilities

• Write and edit unique, quality content to help rank on the first page of Google for target keywords in a highly competitive industry.
• Create and manage a content calendar anchored in growing website traffic and sales through SEO best practices.
• Recommend changes to website architecture, page content, linking and other elements to improve SEO positions and increase organic traffic.
• Focus on a short list of core keywords and phrases that drive the highest traffic volume and align best with consumers, while also remaining aware of opportunities for more.
• Run A/B tests to continually optimize headlines, title tags and meta descriptions across location pages and more.
• Take your own photos to complement articles and help us rank better on Google and other engines.
• Lead continual A/B testing and optimization of headlines, title tags and meta descriptions that play a key role in our online presence and success.
• Pivot away from content types that don’t drive impressions or clicks to optimize ROI.
• Use Google Analytics, Search Console and third party tools such as Similarweb, SEMRush and the like to strategize as well as measure success and content’s contributions.
• Ensure our messages are in line with our goals.
• Be willing and able to work on or lead additional projects that come up

Education

•  Bachelor’s degree

Experience

• 4+ years digital marketing experience
• Restaurant digital marketing experience preferred

Qualifications

• Minimum five years related work experience in website SEO optimization and writing content in a fast-paced environment.
• Demonstrated ability to use Google Analytics, Search Console and the like to optimize content strategy and measure success.
• Demonstrated ability to run A/B content tests on headlines, title tags and meta descriptions.
• Ability to clearly articulate your thoughts and present results to executives.
• Ideally, familiar with GMB data and an understanding of how to use it to demonstrate results.
• Ability and willingness to take high-quality photos on a regular basis to complement blog articles as well as a willingness to source photos from others.
• Experience working with agencies.
• Ability and willingness to interview both c-level execs and entry-level store managers.
• Advanced understanding of SEO and content’s role.
• Familiar with AP Style.
• A passion for grammar and accuracy.
• Understanding of ad serving tools
• Experience setting up and optimizing Google Adwords campaigns
• Solid understanding of HTML, CSS, and JavaScript is preferred
• Highly creative with excellent analytical abilities
• Outstanding communication and interpersonal skills
• Up-to-date on the latest trends and technologies in digital marketing