Freehand New York

A partnership between Ron Burkle and Andrew Zobler, the Sydell Group is the creator and manager of unique hotels rooted in their location and architecture. Sydell’s core expertise is an ability to collaborate with original talent within the world of design, food & beverage, and retail, and bring them together in the creation of compelling new hotels that engage the communities around them. Sydell Group’s diverse portfolio of award-winning properties include NoMad New York and Los Angeles; the LINE LA and DC; Freehand Miami, Chicago, Los Angeles, and New York; as well as upcoming openings in Austin and Las Vegas. <br>Located in Manhattan’s Flatiron District, Freehand New York is housed in the former George Washington Hotel—once home to many storied writers, musicians and creatives. Designed by Roman and Williams, the 395-room hotel features custom-commissioned artwork by Bard College students and alumni throughout. The hotel’s standalone restaurant, Simon & The Whale, is led by restaurateur Gabriel Stulman’s Happy Cooking Hospitality, known for their family of West Village restaurants including Joseph Leonard, Jeffrey’s Grocery, Fedora, Fairfax and Bar Sardine. Stulman has also collaborated on the second floor’s all-day restaurant and café, Studio, as well as The George Washington Bar, an inspired cocktail bar with laid back vibes. <br>