LACOSTE BEVERLY HILLS

"Lacoste is a lifestyle brand, born of the inventiveness of a tennis champion, René Lacoste, who created the first polo shirt ever, initially for himself and for his friends, to be both relaxed and elegant on and off the tennis courts.<br><br>Nicknamed the Crocodile by the press in the late 1920's when he was a multiple Grand Slam tennis champion, René Lacoste had the animal embroidered on the blazer he wore on court, before making it the logo of his famous polo shirt.<br><br><br><br>Crocodile brand is today present in 120 countries through a selective distribution network. Two Lacoste items are sold every second in the world.<br><br><br><br>As an international Group gathering 10,000 women and men, Lacoste offers a complete range of products: apparel, leather goods, fragrances, footwear, eyewear, home wear, watches and underwear, all of them being elaborated in the most qualitative, responsible and ethical way. In 2017, the Brand garnered a turnover of 2 billion euros."