Lacoste is a lifestyle brand, born of the inventiveness of a tennis champion, René Lacoste, who created the first polo shirt ever, initially for himself and for his friends, to be both relaxed and elegant on and off the tennis courts. Nicknamed the Crocodile by the press in the late 1920's when he was a multiple Grand Slam tennis champion, René Lacoste had the animal embroidered on the blazer he wore on court, before making it the logo of his famous polo shirt. <br> <br>Crocodile brand is today present in 120 countries through a selective distribution network. Two Lacoste items are sold every second in the world. As an international Group gathering 10,000 women and men, Lacoste offers a complete range of products: apparel, leather goods, fragrances, footwear, eyewear, home wear, watches and underwear, all of them being elaborated in the most qualitative, responsible and ethical way. In 2017, the Brand garnered a turnover of 2 billion euros.