Job Title: Creative Content & Communications Manager
Location: London
Reporting To: Head of PR & Marketing (London)

About L’ETO

L’ETO was born from a philosophy that blends the heart and mind of nutritious and healthy dining complemented by a staggering variety of desserts. Every aspect of L’ETO was inspired by the core components of summer: bloom, freshness, brightness, vividness, and the enlightening sun. These elements have been woven not only throughout our cafes but are also reflected in our team spirit.

Joining L'ETO means becoming part of a global family where entrepreneurship, passion, and love for culinary excellence unite us. Just as we’ve grown from a single café in Soho to 40 branches across 7 countries—including the UK, UAE, Saudi Arabia, Oman, Kuwait, Qatar, and Jordan—we believe in empowering each team member to grow, innovate, and shine. Here, every role plays a vital part in creating an unforgettable experience for our guests, and every voice is valued in building a dream workplace where collaboration and togetherness flourish.

The Role:

We’re looking for a passionate and creative Creative Content & Communications Manager—someone who’s as obsessed with L’ETO as we are. You will be responsible for developing and delivering compelling content for the social media (TikTok is a big focus!) that strengthen our brand voice and enhance engagement across digital channels. You will work closely with the international PR & Marketing team to create captivating narratives, manage communications, and ensure that every touchpoint with our audience reflects L’ETO’s unique identity.

Key Responsibilities:

Content Creation for the Social Media:

• Develop and execute an engaging content strategy for @letocaffe.official across TikTok and Instagram, using iPhone
• Collaborate with photographers and videographers if needed to create visually stunning content that showcases L’ETO’s culinary excellence and brand values
• Work closely with the social media team in Dubai to develop content calendars, plan campaigns, and optimize engagement across platforms
• Ensure consistency in brand messaging and tone of voice across all communication platforms
• Monitor social media trends, ensuring L’ETO remains ahead of the curve in content and engagement

Community Engagement:

• Foster and grow an engaged brand community by initiating conversations and responding to audience inquiries
• Encourage user-generated content and brand advocacy
• Work alongside influencers and content creators to expand L’ETO’s brand presence and reach

Brand Communications & PR:

• Support Head of PR&Marketing in the organization of events, media visits and partnerships with external brands
• Support Head of PR&Marketing in handling internal communications, ensuring brand alignment across departments and locations
• Create aesthetic email campaigns in line with the marketing calendar

Digital Channels Management:

• Update content upon request for all L’ETO UK restaurants on Google, TripAdvisor and https://letocaffe.com 

Who You Are:

• 3+ years of experience in content creation (preferably in TikTok) within the Hospitality/Restaurants/F&B industry (in-house or agency)
• Proven ability to create engaging, high-quality content for TikTok that drives audience growth and brand loyalty
• A creative thinker with an eye for aesthetics and attention to detail
• Excellent writing, editing, and verbal communication skills
• Knowledge of social media platforms, content management systems, and basic design tools (e.g., Canva, Adobe Photoshop) is a plus.

If you have a passion for content creation, a love for the F&B industry, and a desire to be part of a dynamic, growing brand, we’d love to hear from you!

Job Title: Creative Content & Communications Manager
Location: London
Reporting To: Head of PR & Marketing (London)

About L’ETO

L’ETO was born from a philosophy that blends the heart and mind of nutritious and healthy dining complemented by a staggering variety of desserts. Every aspect of L’ETO was inspired by the core components of summer: bloom, freshness, brightness, vividness, and the enlightening sun. These elements have been woven not only throughout our cafes but are also reflected in our team spirit.

Joining L'ETO means becoming part of a global family where entrepreneurship, passion, and love for culinary excellence unite us. Just as we’ve grown from a single café in Soho to 40 branches across 7 countries—including the UK, UAE, Saudi Arabia, Oman, Kuwait, Qatar, and Jordan—we believe in empowering each team member to grow, innovate, and shine. Here, every role plays a vital part in creating an unforgettable experience for our guests, and every voice is valued in building a dream workplace where collaboration and togetherness flourish.

The Role:

We’re looking for a passionate and creative Creative Content & Communications Manager—someone who’s as obsessed with L’ETO as we are. You will be responsible for developing and delivering compelling content for the social media (TikTok is a big focus!) that strengthen our brand voice and enhance engagement across digital channels. You will work closely with the international PR & Marketing team to create captivating narratives, manage communications, and ensure that every touchpoint with our audience reflects L’ETO’s unique identity.

Key Responsibilities:

Content Creation for the Social Media:

• Develop and execute an engaging content strategy for @letocaffe.official across TikTok and Instagram, using iPhone
• Collaborate with photographers and videographers if needed to create visually stunning content that showcases L’ETO’s culinary excellence and brand values
• Work closely with the social media team in Dubai to develop content calendars, plan campaigns, and optimize engagement across platforms
• Ensure consistency in brand messaging and tone of voice across all communication platforms
• Monitor social media trends, ensuring L’ETO remains ahead of the curve in content and engagement

Community Engagement:

• Foster and grow an engaged brand community by initiating conversations and responding to audience inquiries
• Encourage user-generated content and brand advocacy
• Work alongside influencers and content creators to expand L’ETO’s brand presence and reach

Brand Communications & PR:

• Support Head of PR&Marketing in the organization of events, media visits and partnerships with external brands
• Support Head of PR&Marketing in handling internal communications, ensuring brand alignment across departments and locations
• Create aesthetic email campaigns in line with the marketing calendar

Digital Channels Management:

• Update content upon request for all L’ETO UK restaurants on Google, TripAdvisor and https://letocaffe.com 

Who You Are:

• 3+ years of experience in content creation (preferably in TikTok) within the Hospitality/Restaurants/F&B industry (in-house or agency)
• Proven ability to create engaging, high-quality content for TikTok that drives audience growth and brand loyalty
• A creative thinker with an eye for aesthetics and attention to detail
• Excellent writing, editing, and verbal communication skills
• Knowledge of social media platforms, content management systems, and basic design tools (e.g., Canva, Adobe Photoshop) is a plus.

If you have a passion for content creation, a love for the F&B industry, and a desire to be part of a dynamic, growing brand, we’d love to hear from you!