We've got a fantastic new role to share with you.  We are currently looking for a dynamic and motivated CRM Executive to join the team.

This role is based in our London support centre, which means that you need to be able to work (2 days a week) in central London.  Working 35 hours per week (Monday to Friday) with a starting salary of circa. £35k (subject to experience)

The main purpose of the role is to:

Support our customer data platforms (CDP) and collaborate closely with the groups CRM Manager.

You will play a pivotal part in refining personalised guest communications and implementing automated customer journeys to elevate the effectiveness of our digital marketing campaigns for new and returning guests.

Specific duties would include:

Working in collaboration with the CRM Manager you would be expected to:

• Leverage the guest data within our CDP (Bloomreach) to develop and execute personalised and timely communication strategies that resonate with each brand's target audience.
• Focus on improving guest advocacy, frequency, referrals and personalisation by customer’s preference, lifestyle or transactional history.
• Improve our customer data to offer better, more-targeted guest messaging.
• Use customer data, reports and insights to create tailored messaging across various channels, including email, SMS, push notifications, web layers and paid media, ensuring a consistent brand voice and style.
• Research into emerging digital and industry trends to create engaging and relevant content that aligns with the brand's values, promotions, and special offers.
• Leverage AI tools and applications such as Canva to create content support brand campaigns.
• Work closely with Group Head of Digital to design and implement automated customer journeys that enhance the guest experience throughout their lifecycle*
• Providing insights (supporting reporting function from the CRM team to the wider business) to the CRM Manager and Group Head of Digital to guide strategic decisions related to guest engagement and digital marketing efforts.
• Work closely with our technical teams and 3rd parties to ensure data accuracy and the continuous improvement of quality.
• Implement multivariate testing framework and provide actionable insight to continually optimise performance.

 To be successful in this role you will need:

• Minimum 12 months experience as a CRM Executive or similar role.  With a focus on customer journey automation and CDP daily support and activation.
• Experience in CRM, digital marketing, or closely related roles within high volume transactional customer focused industries.
• Proficient in working with Customer data Platforms (CDPs) and marketing automations platforms (experience of using Bloomreach would be a big plus).
• Strong analytical skills and ability to interpret data and generate actionable insights.
• Good experience of working with project workstreams with the ability to priorities and handle multiple project tasks and responsibilities simultaneously.
• Active involvement in supporting various areas of the Central Digital Group, with opportunities to develop and enhance skills in web, website, app, and other online platforms.

We've got a fantastic new role to share with you.  We are currently looking for a dynamic and motivated CRM Executive to join the team.

This role is based in our London support centre, which means that you need to be able to work (2 days a week) in central London.  Working 35 hours per week (Monday to Friday) with a starting salary of circa. £35k (subject to experience)

The main purpose of the role is to:

Support our customer data platforms (CDP) and collaborate closely with the groups CRM Manager.

You will play a pivotal part in refining personalised guest communications and implementing automated customer journeys to elevate the effectiveness of our digital marketing campaigns for new and returning guests.

Specific duties would include:

Working in collaboration with the CRM Manager you would be expected to:

• Leverage the guest data within our CDP (Bloomreach) to develop and execute personalised and timely communication strategies that resonate with each brand's target audience.
• Focus on improving guest advocacy, frequency, referrals and personalisation by customer’s preference, lifestyle or transactional history.
• Improve our customer data to offer better, more-targeted guest messaging.
• Use customer data, reports and insights to create tailored messaging across various channels, including email, SMS, push notifications, web layers and paid media, ensuring a consistent brand voice and style.
• Research into emerging digital and industry trends to create engaging and relevant content that aligns with the brand's values, promotions, and special offers.
• Leverage AI tools and applications such as Canva to create content support brand campaigns.
• Work closely with Group Head of Digital to design and implement automated customer journeys that enhance the guest experience throughout their lifecycle*
• Providing insights (supporting reporting function from the CRM team to the wider business) to the CRM Manager and Group Head of Digital to guide strategic decisions related to guest engagement and digital marketing efforts.
• Work closely with our technical teams and 3rd parties to ensure data accuracy and the continuous improvement of quality.
• Implement multivariate testing framework and provide actionable insight to continually optimise performance.

 To be successful in this role you will need:

• Minimum 12 months experience as a CRM Executive or similar role.  With a focus on customer journey automation and CDP daily support and activation.
• Experience in CRM, digital marketing, or closely related roles within high volume transactional customer focused industries.
• Proficient in working with Customer data Platforms (CDPs) and marketing automations platforms (experience of using Bloomreach would be a big plus).
• Strong analytical skills and ability to interpret data and generate actionable insights.
• Good experience of working with project workstreams with the ability to priorities and handle multiple project tasks and responsibilities simultaneously.
• Active involvement in supporting various areas of the Central Digital Group, with opportunities to develop and enhance skills in web, website, app, and other online platforms.