Digital Marketing Manager for Oxygen ActivePlay and Ninja Warrior

£46,000–£50,000per annum (DOE) | Hybrid | UK Based- Central London (Commutable)

Are you ready to take your digital career to new heights? Are you ready to look after not one but TWO of the UK’s leading indoor activity brands? This is your chance to shape the digital heartbeat of a fast‑growing leisure leader that’s transforming the way the nation plays and ninjas unite! We’re looking for a dynamic Digital Marketing Manager to own our digital ecosystem, elevate our brands, and drive unforgettable customer journeys across every digital touchpoint.

Why You’ll Love This Role

• Hybrid working: 2 days per week at our central London–commutable park/office, plus WFH flexibility
• A thriving, high‑growth business with huge ambition
• A brand built on energy, excitement, and unforgettable experiences
• Excellent benefits and a supportive, creative team
• 40 hours per week in a role where no two days look the same

Role Purpose

To lead, optimise, and innovate across all digital channels, ensuring our brand stands out, our customers stay engaged, and our digital performance fuels business growth. You’ll be the strategic driver behind our online presence, CRM journey, and digital campaigns, turning data into action and ideas into impact.

Key Responsibilities

Digital Strategy & Execution

• Work with the CMO and HOM to Develop and deliver a high‑impact digital marketing strategy aligned with business goals
• Own all digital channels including website, paid media, SEO, email, social, and digital feedback tools
• Manage digital campaigns end‑to‑end, from concept to optimisation

CRM & Lifecycle Marketing

• Lead the CRM strategy to drive acquisition , engagement, retention, and reactivation
• Map and optimise the customer lifecycle, ensuring personalised and timely communications
• Oversee segmentation, automation, and performance of CRM campaigns working with the team to ensure best in class execution

Social & Reputation Management

• Ensure consistent brand storytelling across all digital touchpoints
• Collaborate with brand and marketing teams to plan, deliver, and optimise paid and organic social activity, produce engaging, on‑brand content
• Champion innovation, from new formats to emerging platforms 
• Implement and optimise digital feedback mechanisms to capture customer insight and improve experience

Performance Marketing, Acquisition and Revenue

• Manage, monitor, analyse, and report on digital performance across all channels
• Use insights to drive continuous improvement and smarter decision‑making
• Review performance, challenge insights, and ensure continuous optimisation of acquisition and revenue-driving campaigns
• Ensure strong integration between paid media, website landing pages, and CRM journeys
• Own performance marketing budgets effectively to maximise ROI  

Collaboration & Leadership

• Work closely with operations, commercial, and creative teams
• Manage agency partners and freelancers where required
• Support the wider marketing team with digital expertise and guidance

Success Measures

You’ll know you’re smashing it when:

• Digital traffic and conversions show consistent, measurable growth
• CRM engagement, retention, and repeat‑visit metrics improve quarter‑on‑quarter
• Paid media delivers strong ROI and efficient acquisition
• Website performance (UX, speed, SEO) continues to climb
• Social channels grow in reach, engagement, and brand advocacy
• Digital campaigns deliver against KPIs and support commercial targets
• Stakeholders see you as the go‑to digital expert

Ready to Join the Fun?

If you’re a digital marketer who loves data, creativity, and delivering standout customer experiences and you want to be part of a brand that’s all about joy, energy, and innovation, this is your moment!

Employee benefits: 

• Competitive pay 
• Annual profit bonus scheme
• Company sick pay 
• Amazing modern office space in central Oxford Street – 24/7 access 
• Pension scheme 
• 50% off food and drinks when on shift and not on shift 
• Café hot drinks for 50p and free hot drinks in the staffroom 
• Free entry for you +4 on weekdays. 
• 50% off entry for you +4 on weekends and during school holidays. 
• 20% off up to 4 parties a year for your family & friends 
• 25 days holiday + bank holidays. Increased holiday leave with service (3 days after 2 years) 
• Birthday as a paid day off 
• Free flu jabs in the winter season
• Perkbox rewards and benefits platform, points awarded each month
• Free EAP (employee assistance program) with access to 6 free counselling sessions 
• 24/7 access to our LXP (learner experience platform) & opportunities to progress, learn and develop in your career 

Digital Marketing Manager for Oxygen ActivePlay and Ninja Warrior

£46,000–£50,000per annum (DOE) | Hybrid | UK Based- Central London (Commutable)

Are you ready to take your digital career to new heights? Are you ready to look after not one but TWO of the UK’s leading indoor activity brands? This is your chance to shape the digital heartbeat of a fast‑growing leisure leader that’s transforming the way the nation plays and ninjas unite! We’re looking for a dynamic Digital Marketing Manager to own our digital ecosystem, elevate our brands, and drive unforgettable customer journeys across every digital touchpoint.

Why You’ll Love This Role

• Hybrid working: 2 days per week at our central London–commutable park/office, plus WFH flexibility
• A thriving, high‑growth business with huge ambition
• A brand built on energy, excitement, and unforgettable experiences
• Excellent benefits and a supportive, creative team
• 40 hours per week in a role where no two days look the same

Role Purpose

To lead, optimise, and innovate across all digital channels, ensuring our brand stands out, our customers stay engaged, and our digital performance fuels business growth. You’ll be the strategic driver behind our online presence, CRM journey, and digital campaigns, turning data into action and ideas into impact.

Key Responsibilities

Digital Strategy & Execution

• Work with the CMO and HOM to Develop and deliver a high‑impact digital marketing strategy aligned with business goals
• Own all digital channels including website, paid media, SEO, email, social, and digital feedback tools
• Manage digital campaigns end‑to‑end, from concept to optimisation

CRM & Lifecycle Marketing

• Lead the CRM strategy to drive acquisition , engagement, retention, and reactivation
• Map and optimise the customer lifecycle, ensuring personalised and timely communications
• Oversee segmentation, automation, and performance of CRM campaigns working with the team to ensure best in class execution

Social & Reputation Management

• Ensure consistent brand storytelling across all digital touchpoints
• Collaborate with brand and marketing teams to plan, deliver, and optimise paid and organic social activity, produce engaging, on‑brand content
• Champion innovation, from new formats to emerging platforms 
• Implement and optimise digital feedback mechanisms to capture customer insight and improve experience

Performance Marketing, Acquisition and Revenue

• Manage, monitor, analyse, and report on digital performance across all channels
• Use insights to drive continuous improvement and smarter decision‑making
• Review performance, challenge insights, and ensure continuous optimisation of acquisition and revenue-driving campaigns
• Ensure strong integration between paid media, website landing pages, and CRM journeys
• Own performance marketing budgets effectively to maximise ROI  

Collaboration & Leadership

• Work closely with operations, commercial, and creative teams
• Manage agency partners and freelancers where required
• Support the wider marketing team with digital expertise and guidance

Success Measures

You’ll know you’re smashing it when:

• Digital traffic and conversions show consistent, measurable growth
• CRM engagement, retention, and repeat‑visit metrics improve quarter‑on‑quarter
• Paid media delivers strong ROI and efficient acquisition
• Website performance (UX, speed, SEO) continues to climb
• Social channels grow in reach, engagement, and brand advocacy
• Digital campaigns deliver against KPIs and support commercial targets
• Stakeholders see you as the go‑to digital expert

Ready to Join the Fun?

If you’re a digital marketer who loves data, creativity, and delivering standout customer experiences and you want to be part of a brand that’s all about joy, energy, and innovation, this is your moment!

Employee benefits: 

• Competitive pay 
• Annual profit bonus scheme
• Company sick pay 
• Amazing modern office space in central Oxford Street – 24/7 access 
• Pension scheme 
• 50% off food and drinks when on shift and not on shift 
• Café hot drinks for 50p and free hot drinks in the staffroom 
• Free entry for you +4 on weekdays. 
• 50% off entry for you +4 on weekends and during school holidays. 
• 20% off up to 4 parties a year for your family & friends 
• 25 days holiday + bank holidays. Increased holiday leave with service (3 days after 2 years) 
• Birthday as a paid day off 
• Free flu jabs in the winter season
• Perkbox rewards and benefits platform, points awarded each month
• Free EAP (employee assistance program) with access to 6 free counselling sessions 
• 24/7 access to our LXP (learner experience platform) & opportunities to progress, learn and develop in your career